qg 2007 12 gq australia media kit 2007

Media Kit and Reader Profile 2007 look sharp | live smart

look sharp | live smart

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From ground-breaking features and celebrity interviews to technology, music, travel, fashion or politics, GQ australia informs, empowers and inspires. GQ has an audience of affluent, successful men who love style and design and who want to engage the world.


modern man'sessentialstyle Guide


readership44,000 distribution50,784 (stand alone)

GQ allows you to align yourself with a global brand and its pages contain both local and international content. portraying a luxury environment, GQ provides direct access to a quality, trend-savvy aB male readership that enjoys the finer things in life.

*source: roy morgan readership survey, december 2006

FreQuency:Quarterly


POPULATION GQ

ALL - 44,000

Liveincapitalcity 62% 77%

AGe

Averageage 45yrs 28yrs

MArITALSTATUS

Single 41% 79%

LIfeSTAGe

Youngsingles 11% 41%

SOcIO-ecONOMIc

AB 20% 32%

OccUPATION

ProfessionalorManager 17% 28%

Whitecollar 20% 28%

source: roy morgan readership survey, december 2006

demoGr aphics & psychoGr aphics


POPULATION GQ

edUcATION

Havediplomaordegree 31% 47%

HOUSeHOLdINcOMe

Average $70,930 $105,890

vALUeSeGMeNT

Youngoptimism 8% 38%

Sociallyaware 14% 26%

dIScreTIONArYexPeNdITUre

Bigspenders 33% 43%

source: • roy morgan readership survey, december 2006

the GQ reader

GQ MeN’SSTYLerALPH MeN'S HeALTH cosmeticsboughtbymeninthelastsixmonths INdex

facialmoisturiser-indextopopulation 339 207 254 282

facialtoner-indextopopulation 453 280 309 270

fragrancesIndextopopulation 365 305 208 254

readers of GQ are significantly more likely than the average australian to be deemed ‘big spenders’.

With a high disposable income coupled with a desire to be stylish and fashionable, readers of GQ are discerning and pro-active big spenders on fashion, male grooming, technology, beverages, entertainment and other lifestyle products and services.

male GroominG productsreaders of GQ are three times as likely than the population average to be men who have purchased facial moisturiser and fragrances over four times more likely to have purchased a facial toner within the last four months.


GQ reader proFile spendinG haBits



65% of GQ readers purchased clothing within the last four weeks – a greater proportion than that of readers of other men’s lifestyle magazines. these GQ readers spent an average of $268.80 on clothing within the last four weeks - higher than the population average of $156.94.

GQ readers are also more likely to have purchased men’s footwear, sporting footwear and men's accessories than the population average.

GQ readers are also 96% more likely to have bought watches or jewellery over this period.

GQ MeN’SSTYLe rALPH MeNSHeALTH

Boughtclothinglast4weeks–indextopopulation 116 108 93 103

Boughtjewelleryorwatchesinthelast4weeks-indextopopulation 196 148 97 136


Fashion, FootWear& accessories


readers of GQ embrace new technology. they are more likely than the population average to intend to buy a wide range of technology products within the next 12 months, including a plasma or lcd screen tv, a dvd player, an mp3 player, ipod, mobile phone, surround sound system, digital video camera and personal computer.

they are also more likely than the population average to play computer and video games in their homes.

GQINTeNdTOBUYWITHINNexT12MONTHS reAderSINdex

PlasmaorLcdScreenTv 355%

dvdPlayer 198%

MP3Player 147%

ipod 317%

SurroundsoundSystem 278%

digitalvideocamera 138%

Personalcomputer 137%

Playedcomputergamesathome–last3months 108%

PlayedvideoGamesathome-last3months 222%

MobilePhone 212%


technoloGy


readers of GQ are significantly more likely than the population average to have been to the movies, bought a pre-recorded dvd and/or cd, and read a novel, and played a sport within the last three months.

GQ reAderSINdex

Sawamovie–last3months 163%

Boughtapre-recordeddvd–last3months 145%

Boughtapre-recordedcd–last3months 214%

readanon-fiction-last3months 150%

readanovel–last3months 118%

entertainedfriends/relatives–last3months 112%

Playedasport–last3months 143%

didsomeformalexercise-last3months(eg.gym,aerobics,running,cyclingetc) 141%


entertainment, sports & leisure


u

GQ readers are significantly more likely than the population average to have consumed premium beer, imported beer, table wine, spirits and liqueurs within the last four weeks.

GQ reAderSINdexTOPOPULATION

drankpremium/importedbeer–last4weeks 217%

drankredwine–last4weeks 106%

drankchampagneorsparklingwine 164%

drankspirits–last4weeks 163%

drankliquerurs-last4weeks 222%

drankwhitewine-last4weeks 106%

premium & imported Beer, taBle Wine, spirits & liQueurs

source • roy morgan readership survey, december 2006


56% of GQ readers travelled by air within australia over the last 12 months – 50% more likely than the population average. 42% readers of GQ travelled overseas by air within the last 12 months -2 times more likely than australian popluation average.

GQ readers are 51% more likely then the average australian to have stayed at a 5 star resort or hotel on their last long trip.

GQ reAderSINdex

TravelledbyairwithinAustralialast12months 150%

Travelledoverseasbyairinthelast12months 215%

Planningalongtripinthenext12Months 139%

Stayedatluxuryhotelresort-lastlongtrip 151%

air tr avel



cASUAL 3x 6x 9x

fULLPAGecOLOUr $7,950 $7,550 $7,150 $6,750

dOUBLePAGeSPreAd $15,690 $14,900 $14,120 $13,330

INSIdefrONTcOver $18,562 $17,633 $16,705 $15,777

INSIdeBAcKcOver $9,010 $8,560 $8,110 $7,660

OUTSIdeBAcKcOver $12,000 $11,400 $10,800 $10,200

rATeSdONOTINcLUdeGST

r ates


ISSUe BOOKING MATerIAL ONSALe deAdLINe deAdLINe

WINTer’07 21MAr 28MAr 9MAY

SPrING’07 20jUN 27jUN 1AUG

SUMMer’07 15AUG 22AUG 26SePT

MeNOfTHeYeAr 10OcT 17OcT 21NOv

vOL#1’08 5dec 12dec 20feB

vOL#2’08 20feB 27feB 2APr

vOL#3’08 23APr 30APr 4jUN

vOL#4’08 25jUN 2jUL 6AUG

vOL#5’08 20AUG 27AUG 1OcT

MeNOfTHeYeAr 15OcT 22OcT 26NOv

AdverTISINGcANceLLATIONdeAdLINe:14dAYSPrIOrTOBOOKINGdeAdLINe

deadlines 2007/2008


national advertising manager anthony hennessy 180 Bourke road alexandria nsW 2015 tel (02) 9353 0900 Fax (02) 9353 6600

victorian advertising manager Jo constable level 5, 580 st kilda rd melbourne 3004 tel (03) 9539 6126 Fax (03) 9539 6166

Queensland advertising manager myles sharpe 26 chermside street newstead Queensland 4006 tel (07) 3620 2077

editor Grant pearce 180 Bourke road alexandria nsW 2015 tel (02) 9353 6624 Fax (02) 9353 6600

production manager michelle o’Brien 180 Bourke road alexandria nsW 2065 tel (02) 9353 6618 Fax (02) 9353 0221

For more information visit our website: www.fpcmagazines.com.au

contact deta ils


douBle-paGe spread Full paGe halF-paGe horiZontal

one-third-paGe horiZontal

Double-Page spreads are to be supplied as 2 single pages

Bleed 303 x 226mm wideTrim 297 x 220mm wideType 277 x 200mm wide

halF-paGe verticalone-third-paGe vertical




Bleed 105 x 226mm wideTrim 99 x 220mm wideBleed 79 x 200mm wide

delivery address:fPcLiving180Bourkeroad,AlexandriaNSW2015attention:chrissyfragkakisTel:(612)93530678fax:(612)93530221

mechanical specs

GateFold inside Flap GateFold outside



GateFold spread

Bleed 428 x 303mm wideTrim 422 x 297mm wideType 402 x 277mm wideGatefold spreads are to be supplied as DPS


reQuirementsFor suBmittinG advertisinG material to Fpc livinG • Fpc magazines only accepts advertising material via Quickcut, a service

provider for electronic delivery of digital files. For more information regarding Quickcut, contact Quickcut on 02 9938 7500 (reception) or 02 9938 7599 (tech support), or visit www.quickcut.com.au

• When supplying advertising material via Quickcut, please ensure that the cover date and magazine name is entered. this will assist in keeping track of your advertisement.

• digital files will not be accepted via email or disk.

colour prooFs • For accurate colour production, all advertising material must be

accompanied by a 3dapv2 digital-approved proof, created from the supplied file at 100%. 3dapv1 proofs will be invalid after February 2006.

• no responsibility will be taken for print colour reproduction when a 3dapv2 digital-approved proof is not supplied.

• material supplied without a 3dapv2 digital-approved proof will be proofed by Fpc magazines at the advertiser’s expense. this proof will be supplied to our printers only. For more information regarding

enquiries:

advertising production co-ordinator: Bianca samaniego tel 02 9353 0170

email [email protected]

production manager: michelle o’Brien tel 02 9353 6618

email [email protected]


recommendationsFile preparation Guidelines

• pdF files are to be created in adobe acrobat distiller.

• Fonts must be embedded into the pdF file. We do not accept true-type fonts.

• register and trim marks must appear on all ads, located 5mm outside the trim area and a minimum of 4mm bleed on each page edge is required on all advertisements.

• all colours are to be process cmyk breakdowns.

• ensure white text/elements are set to knockout. coloured text with a black drop shadow should be set to knockout, otherwise the black drop shadow may overprint the coloured text.

• all reverse type is to be no less than 10 points or made up of more than two colours. small type with fine serifs should be avoided. For white-reverse type we recommend 12 points as the minimum size.

• no type is to be smaller than 8 points.

• avoid running type across the gutter on double-page spreads. type must be designed to clear the spine by a minimum of 6mm each side of the spine (total 12mm).

• When using solid black panels, printing 40-50% cyan under 100% black is recommended.

• it is recommended that the total ink weight should be 300%. shadow to be approx. 85k with cmy to fall proportionately behind this.

disclaimer • While internal production processes may verify that material is within specifications, the onus is firmly on the client/agency to supply material within specifications.• it is also a requirement of our specifications that the advertising material be delivered on time so quality-checking procedures can take place. late material is liable to incur additional production charges.• Fpc magazines reserves the right to refuse any advertising material that does not meet our specifications.

qg 2007 12 gq australia media kit 2007

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