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Qatar Duty Free opens luxury Britishperfume boutique at Hamad InternationalAirport

By Hibah Noor on August, 9 2017 | Retailers

Qatar Duty Free (QDF) has brought a taste of Britain to Hamad International Airport (HIA) this month,with the opening of its artisanal perfume boutique, Penhaligon’s. This is the brand’s first boutiqueopening in Qatar.

The boutique will showcase a selection of Penhaligons’ most sought after products, including its latestfragrance collection Portraits and its Trade Routes fragrance collection, among other top sellingPenhaligon’s fragrances and must-have items.

Qatar Duty Free Senior Vice President, Luis Gasset said: “We are delighted with the opening of thismuch-anticipated store and iconic British brand at Hamad International Airport. We have broughtPenhaligon’s all the way from London to our state-of-the-art, five-star airport, giving passengers theability to experience the unique aromas of these remarkable fragrances. The boutique not onlycelebrates the diverse and unique heritage of Britain, but also shows our continuous efforts inensuring that passengers are given a luxurious shopping experience whenever they visit Qatar DutyFree.”

With approximately 15 square meters of retail space and designed by renowned British architects Al-Jawad Pike, the Penhaligon’s boutique at HIA combines elements of the brand’s rich heritage with a

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sleek and contemporary twist. The store is fully bespoke, with all fixtures intricately hand-crafted,including illuminated floor to ceiling shelving and a signature Georgian-inspired geometric patternedfloor, comprised of three different types of stone.

As part of Penhaligons’ profiling service, each store features a custom profiling table – a feature ineach of the brand’s flagship boutiques – evoking the design of the iconic Olympic cauldron created forthe 2012 London Olympic Games, which features 36 brass spires representing the flames thatilluminated the cauldron. Every fragrance created by Penhaligon’s is displayed on this table, invitingguests to discover their favourite scent. For customers with time constraints, the service is alsoavailable through a guided touch screen service in store.

The opening of Penhaligon’s at HIA follows the successful entry of the Penhaligon’s brand into travelretailers across the globe, including London Heathrow, Dubai International Airport, Paris Charles-de-Gaulle, Rome Fiumicino and Nice Côte d'Azur Airport, in addition to Korean downtown duty freestores.

QDF is a leading duty free operator in the Middle East, offering its customers an extensive range ofinternational brands and exclusive luxury boutiques including leading luxury brands Moncler, Bally,Burberry, Coach, Hermès, Hugo Boss, Rolex, Bulgari and Harrods, all catering to discerningpassengers’ desires.