USE THIS JOB AID FOR SOLUTIONS TO A CUSTOMER’S ENTERTAIMENT NEEDS

Visit the ENTERTAINMENT TOOL or MST in CCKM for

more information on current programming.

Q4 Premiums & Sport Programming Solutions 2021

FEATURED PROGRAMMINGENDLESS ENTERTAINMENT

SPORTS

• Same day movies in theaters & on HBO Max

through 2021• The largest variety of entertainment for the

whole family

Login to the app to start watching!

High Value Premium Entertainmentat a Low Price

Critically-AcclaimedOriginal Series

1000’s of Movies, Available Anytime, Anywhere

• Action-Packed Shows• Edge-of-Your-Seat

Movies• Complements any

Premium or Streaming subscription

• Combat Sports, Hit Movies, Original Series

and So Much More!• 3 Networks in 1

+ 12 Unique Channels

• Everyday low price

• 15 Unique Channels Across STARZ and STARZ

ENCORE• Popular Original Series

& Hit Movies• Included at

No Additional Cost!2

Mood: Drama

Mood: Dramedy

Mood: Comedy

Genre: Crime Drama

Genre: Psychological Thriller

Genre: Combat Sports

Genre: Spy Thriller

Genre: Horror, Thriller

Genre: Sports Documentary

Genre: Action Adventure

Genre: Animated Documentary

Genre: Action

Genre: Drama

Genre: Crime Drama

Genre: Crime Drama

SUCCESSION

INSECURE

CURBYOUR ENTHUSIASM

DEXTER

YELLOW JACKETS

BELLATOR& SHOWTIME BOXING

CONDOR

CHAPELWAITE

NFL ICONS

STRIKE BACK

MIKE JUDGE PRESENTS: TALES FROM

THE TOUR BUS

TRACKER

POWER BOOK II:GHOST

HIGHTOWN

BMF

$14.99/mo $10.99/mo $5.99/mo $10.99/mo $10.99/mo

DIRECTV App

USE THIS JOB AID FOR SOLUTIONS TO A CUSTOMER’S ENTERTAIMENT NEEDS

Visit the ENTERTAINMENT TOOL or MST in CCKM for

more information on current programming.

Q4 Premiums & Sport Programming Solutions 2021

1-PAY$163.961

1-PAY$199.951

1-PAY$59.991

1-PAY$99.961

1-PAY$39.991

1-PAY$139.951

CH. 701-719SEASON DATES:9/12/21 - 1/9/22

CH. 750-768SEASON DATES:

10/19/21 - 4/10/22

CH. 769-787NHL NETWORK CH. 215

SEASON DATES:10/12/21 - 4/29/22

EVERY LIVE OUT-OF-MARKET GAME EVERY SUNDAY AFTERNOON, ALL IN HD2

INCLUDES OVER 40 CHANNELS AND REGIONAL SPORTS NETWORKS1

UP TO 40 LIVE OUT-OF-MARKET GAMES EACH WEEK2 MOST IN HIGH DEFINITION (HD)3

UP TO 40 LIVE OUT-OF-MARKET GAMES EACH WEEK2 MOST IN HIGH DEFINITION (HD)3

REMAINING WEEKS OFFER10/25/21 - 11/14/21

REMAINING WEEKS OFFER8/18/21 - 11/25/2111/30/21 - 12/16/21

REGULAR SEASON OFFER9/26/21 - 12/31/21

FREE PREVIEW DATES10/19/21 - 10/26/21

1/14/22 - 1/21/22

FREE PREVIEW DATES10/12/21 – 10/19/21

1/1/22 – 1/7/223/11/22-3/17/22

BLACK FRIDAY11/26/21 - 11/29/21

HALF SEASON OFFER1/1/22 - 3/10/22

HOLIDAY12/17/21 - 1/13/22

UPGRADE TONFL SUNDAY TICKET MAX

10/25/21 - 1/9/22

1-PAY$211.961

1-PAY$48.001

4-PAY$40.99

5-PAY$39.99

3-PAY$19.99

4-PAY$24.99

2-PAY$19.99

5-PAY$27.99

4-PAY$52.99

4-PAY$12.00

NFL SUNDAY TICKET APP3

NBA APP

DIRECTV APP

DIRECTV APP

INCLUDED AT NO ADDITIONAL

COST!

INCLUDED AT NO ADDITIONAL COST!

INCLUDED AT NO ADDITIONAL COST!

STREAM SELECT PROGRAMMING

WITH THEDIRECTV APP3

STREAM OR WATCH ON DEMAND4

INCLUDED AT NO ADDITIONAL

COST!

1Your NFL SUNDAY TICKET subscription will renew automatically each season, provided that DIRECTV carries these services, at the then prevailing rate (currently $293.94/season for NFL SUNDAY TICKET; $395.94/season for NFL SUNDAY TICKET MAX) unless you call to change or cancel by the date specified in your renewal notice. Up until the second week of the season, you can cancel anytime and receive any applicable refund. Subscription cannot

be canceled (in part or in whole) after second week of the season and subscription fee cannot be refunded. 2Select int’l games excluded. 5Only one game may be accessed from any device at any given time. Compatible device/operating system required for online/mobile access. Additional data charges may apply. Visit directv.com/nfl for a list of compatible devices/ system requirements .

1Blackout restrictions and other conditions apply. NBA League Pass will renew automatically each season at the then prevailing rate unless customer calls to change/cancel by the date specified in their renewal notice. Up until one week after the season starts (10/26/21),customer can cancel anytime and receive any applicable refund. ²Actual number of games varies by market. Blackout restrictions and other conditions apply. ³To access DIRECTV HD programming, HD equipment required. ⁴Compatible device/operating system required for online/mobile access. Customer will not be able to watch game if service ZIP code matches the blackout area for that game. For

additional NBA app and NBA.com access limitations/requirements, go to support.watch.nba.com.Additional data charges and other conditions may apply.

1NHL® CENTER ICE® subscription renews automatically each season at the then prevailing rate unless customer calls to change or cancel by the date specified in their renewal notice. Up until one week after the season starts, customer can cancel anytime and receive any applicable refund. Commercial locations require an appropriate licensee agreement. 2Actual number of games varies by market.

Blackout restrictions and other conditions apply. 3Requires HD equipment.

Check CCKM for offer details

Channel count may vary by market

1Regional Sports fee of up to $9.99/mo. applies to customers with CHOICE package and above. Actual number of channels varies by market. All programming is subject to change at any time. 2Actual number of games varies by market. Blackout rules and other conditions apply to all sports programming. Games telecast locally may be included

in ESPN College Extra. Number of HD channels varies by package selection. 3Requires internet connected receiver. Data rates may apply for app download/usage.

Subscription$13.99/mo.

Subscription$4.99/mo.

24/7 sports, analysis and action

2

Subscription continues until customer cancels

Subscription continues until customer cancels

UPGRADE OFFER 2 FOR 1 OFFER SAVE OFFERFirst 3 Months FREE!1 MOVIES EXTRA PACK

+ Get EPIX Free for 3 Mos.2$2.50 for 3 months3

9 PREMIUM MOVIE CHANNELS AND MORE!

1After the free three months of MOVIES EXTRA PACK, the service will automatically continue on the fourth month at the rate of $4.99/mo. unless customer calls to cancel. 2After 3 months or if subscription to Movies Extra Pack is canceled, EPIX automatically continues at the then prevailing rate (currently $5.99/mo.) unless you call to change or cancel.

3After three months, MOVIES EXTRA PACK automatically renews at the then prevailing rate (currently $4.99) unless customer calls to change or cancel. 4Requires internetconnected receiver. Data rates may apply for app download/usage.

USE THIS JOB AID FOR SOLUTIONS TO A CUSTOMER’S ENTERTAIMENT NEEDS

Visit the ENTERTAINMENT TOOL or MST in CCKM for

more information on current programming.

Q4 Premiums & Sport Selling Solutions 2021

PHRASE FOR GREAT CUSTOMER CONVERSATIONSWAYS TO WATCH

USE THIS JOB AID FOR SOLUTIONS TO A CUSTOMER’S ENTERTAIMENT NEEDS

Visit the ENTERTAINMENT TOOL or MST in CCKM for

more information on current programming.

Q4 Premiums & Sport Selling Solutions 2021

APPS ARE INCLUDED WITH A PREMIUM SUBSCRIPTION AT NO ADDITIONAL COST!

TV COMPUTER TABLET MOBILE DEVICE

Why Should Customers Suscribe?

GAMING CONSOLE

On Demand4

• Download Premium Content from DVR3

• 5 LIVETV Streams

• 5 Simultaneous Streams

• 5 TotalConnected Devices

1 Requires compatible device and internet connection. Data usage rates may apply. 2Data rates may apply for HBO Max app download/usage.3Requires internet connected receiver. Data rates may apply for app download/usage. 4Requires internet connected receiver.

On Demand3

Download Capabilities3

4 Simultaneous Streams 4 Total Connected Devices

1 1

Download Capabilities2

3 Simultaneous StreamsUnlimited Connected Devices

1

On Demand3

Download Capabilities3

2 LIVE TV Streams5 Simultaneous Streams

5 Total Connected Devices

1

TO SHOW THE VALUE OF PREMIUM & SPORTS SUBSCRIPTIONS

MOBILE APPS

ON DEMAND

COMMERCIAL FREE

SAVE TIME

OUT-OF-MARKET GAMES

TOGETHER TIME

SPORTS

SAVE MONEY

Anywhere access

1,000s of movies& shows

Premium content

Watch on own schedule

Watch LIVE!

With family & friends

Exciting entertainment

Over going out

MONTHLY PREMIUM / SPORTS VALUE VS

DAILY AMERICAN COSTS

$13.99/mo.OR 1 MEDIUM PIZZA

$5.99/mo.OR 1 GOURMET COFFEE

$13.99/mo.OR 2 MOVIE DOWNLOADS

$35/mo.OR CARRYOUT DINNER FOR 2

Overcome the Objection

What are you binge watching right now?

I want to cancel to save money

Great! Let me tell you about something else I’m sure you’ll love.

What programming would you miss the most should you cancel?A premium subscription is actually much cheaper than downloading

just two of those types of movies/shows.

Awesome! What about other categories like news, music or talk shows? I can share details on some amazing content

you might not know about.

What did you enjoy most during your free promotion?I would hate to see you miss all of that, and let me tell you

what else you will be missing this quarter!

I’ve got some great ways to enhance your viewing experiencethat come free with a subscription.

What device did you use whenever you did have the chance to watch? Premiums come with an app at no addtional cost, allowing you to watch whatever you like, whenever you like!

Here’s the exact date your promotion will end to add to your calendar.But by then I’m sure you’ll have movies and shows you

won’t want to miss!

What are the genres you enjoy most?

It was free and now its not

How do you watch yourfavorite content right now?

I never had a chance to watch

Customer wants to decline while the promotion disclosure is being read

On Demand3

Download Capabilities3

3 LIVE TV Streams6 Simultaneous Streams

6 Total Connected Devices

Ask Open-Ended QuestionsRespond

Objection Respond

C A R E SCustomer

FirstAdvocate with

ExpertiseResolve With

OwnershipEngage to Customize

Save With Purpose

VIDEO C.A.R.E.S.COMMITMENT

CUSTOMERS WILL MISS OUT ON THESE SAME FEATURES & BENEFITS IF THEY CANCEL THEIR SUBSCRIPTION

Use These Price Comparisons

WHILE I’M REVIEWINGYOUR ACCOUNT…

I’M A HUGE _______ FAN…START WITH...

CLOSE THECONVERSATION

IT SOUNDS LIKE _____ WOULD BE A GREAT OPTION

FOR YOU. LET’S GET THAT ADDED TO YOUR ACCOUNT

RIGHT NOW!

_____ IS ON TONIGHT! WOULD YOU LIKE TO GET STARTED SO YOU WON’T

MISS ANY OF IT?

LET’S GO AHEAD AND ADD _________

TO YOUR ACCOUNT AND I’LL SHOW YOU HOW YOU CAN

START WATCHING YOUR FAVORITE

ENTERTAINMENT TODAY!

I’M SO GLAD I WAS ABLE TO HELP.

SINCE WE’VE BEEN TALKING ABOUT (INSERT OTHER

AT&T PRODUCT)…

DIRECTV App