LOWER YOUR PRICES TO BRING IN NEW CUSTOMERS

AND SEND THE OTHER STANDS OUT OF BUSINESS.

Congratulations!• Your business has been very successful!• In Assyria, merchants used several advanced

business tactics, such as creating a monopoly.• If a merchant had a lot of competition at his

trading post, he would lower his prices to drive his competitors out.

• Once his competitors were out of business, he could raise his prices as much as he wanted.