q4 2011 promo playbook - tech data playbook - q4 2011.pdf · sonicwall email security virtual...

Q4 2011 PROMO PLAYBOOK

SonicWALL Confidential.

CONFIDENTIAL All Rights Reserved 2

Q4 Promotions

SonicWALL Email Security Virtual Appliance Offer

SonicWALL SRA Virtual Appliance Offer

SonicWALL Rep Rewards

Customer Advantage Program

Secure Upgrade Plus

Customer Loyalty Bundle

SonicWALL Email Security

Virtual Appliance Offer

Businesses that want complete inbound and outbound email protection in a highly scalable VMware® environment can look to the SonicWALL Email Security Virtual Appliance. It provides the same powerful protection as a traditional SonicWALL Email Security Appliance, only in a virtual form. By leveraging shared computing resources, it optimizes utilization, eases migration and reduces capital costs.

This promotion offers you an Email Security Virtual Appliance 1 server license at no additional cost when you purchase the qualifying Email Protection Subscription and Dynamic Support SKU:

Purchase part number: 01-SSC-6669 SonicWALL Email Protection Subscription and Dynamic Support 24x7 - 25 Users (1 Year)

Receive part number: 01-SSC-7636 SonicWALL Email Virtual Appliance - 1 Server License at no additional cost


SonicWALL Email Security Virtual

Appliance Offer: Terms & Conditions

To receive promotional SonicWALL Email Security Virtual Appliance 1 Server License at no additional cost, all qualified products must be purchased through an authorized distributor

Both 01-SSC-6669 and 01-SSC-7636 SKUs must be on the same PO number from the partner to the authorized distributor

SonicWALL Approved, Bronze, Silver, Gold and DMR partners qualify

Offer available only on the specific product SKUs listed in details above

Valid in USA and Canada only

This offer is subject to change without notice and may be cancelled at any time

Restrictions may apply. Void where prohibited

Offer valid October 1st, 2011 to December 31st, 2011

Stacking rules – SKUs 01-SSC-6669 and 01-SSC-7636 are eligible for SonicWALL Partner Medallion discounts, but may not be stacked with any other discounts or promotions including but not limited to government/education

True End User information must be captured, not reseller

Direct questions to: [email protected]


mailto:[email protected]

SonicWALL SRA Virtual

Appliance Offer

Today, maintaining an edge in business often requires being able to securely access company information and work on files from anywhere. The SonicWALL® Secure Remote Access (SRA) Virtual Appliance provides small- to medium-sized businesses with a secure remote access solution that requires no pre-installed client software. Thanks to the benefits of virtualization, administration is eased, performance is optimized with increased efficiency of resources, and costs are lowered.

This promotion offers you a SonicWALL SRA Virtual Appliance 5 User License at no additional cost when you purchase the qualifying SonicWALL SRA Virtual Appliance Dynamic Support SKU:

Purchase part number: 01-SSC-9188 SonicWALL SRA Virtual Appliance Dynamic Support 8x5 for up to 25 Users (1 Year)

Receive part number: 01-SSC-8469 SonicWALL SRA Virtual Appliance with 5 User License at no additional cost


SonicWALL SRA Virtual Appliance

Offer: Terms & Conditions

To receive promotional SonicWALL SRA Virtual Appliance with 5 User License at no additional cost, all qualified products must be purchased through an authorized distributor

Both 01-SSC-9188 and 01-SSC-8469 SKUs must be on the same PO number from the partner to the authorized distributor

SonicWALL Approved, Bronze, Silver, Gold and DMR partners qualify

Offer available only on the specific product SKUs listed in details above

Valid in USA and Canada only

This offer is subject to change without notice and may be cancelled at any time

Restrictions may apply. Void where prohibited

Offer valid October 1st, 2011 to December 31st, 2011

Stacking rules – SKUs 01-SSC-9188 and 01-SSC-8469 are eligible for SonicWALL Partner Medallion discounts, but may not be stacked with any other discounts or promotions including but not limited to government/education

True End User information must be captured, not reseller

Direct questions to: [email protected]


mailto:[email protected]

Rep Rewards Program

Overview

All Sales personnel employed by SonicWALL Silver or Gold Resellers in the US are eligible to enroll in the SonicWALL Rep Rewards program. Participating reseller employees will be provided with a co-branded MasterCard™ Debit Card that allows participants to spend their earnings anywhere MasterCard™ is accepted worldwide with no cash access to ATMs and bank tellers.

Benefits

Enrolled participants will earn dollars for their account through sales of approved SonicWALL products based on published rebate values. Incentive Cards are re-chargeable Debit Cards.

Download the Rep Rewards Program Partner Brief

Download the Rep Rewards How-to document


https://na4.salesforce.com/sfc/p/300000001XWGU1yrDqSmUbwanHIC7UP0e7.GE5Ehttps://na4.salesforce.com/sfc/p/300000001XWGWH8AqzymK7Hv5_GeDfHBMxU1S1g

Rep Rewards – Eligible SKUs

The following SKUs are eligible through Dec 31st, 2011


SKU Model Description

Award

Amount Start Date End Date

01-SSC-9315

SonicWALL CDP 220 Backup and Recovery

Appliance $50 Oct 1, 2011 Dec 31, 2011

01-SSC-9419 SonicWALL CDP 220 with 8x5 Support (1Y) $50 Oct 1, 2011 Dec 31, 2011

01-SSC-9316

SonicWALL CDP 5040B Backup and

Recovery Appliance $100 Oct 1, 2011 Dec 31, 2011

01-SSC-9420

SonicWALL CDP 5040B with 8x5 Support

(1Y) $100 Oct 1, 2011 Dec 31, 2011

01-SSC-9317

SonicWALL CDP 6080B Backup and

Recovery Appliance $200 Oct 1, 2011 Dec 31, 2011

01-SSC-9421

SonicWALL CDP 6080B with 8x5 Support

(1Y) $200 Oct 1, 2011 Dec 31, 2011

01-SSC-9442

SonicWALL WXA 4000 with 1 Year of

Dynamic Support 24x7 $100 Oct 1, 2011 Dec 31, 2011

01-SSC-9440

SonicWALL WXA 2000 with 1 Year of

Dynamic Support 24x7 $50 Oct 1, 2011 Dec 31, 2011



Goals

Help partners grow faster

Simplify & expand: create a simple sales approach

Satisfy existing and new clients

Cross-sell everywhere and always

Deliver a complete SonicWALL solution

Generate more sales, grow each sale

Enable partners to move up in partner program

Secure Upgrade Plus

Feature Summary:

SKU based upgrade program

Upgrade from either a SonicWALL or competitive product

Bundles hardware and services with 2- or 3-year terms

Available on all major SonicWALL product lines

Terms & Conditions


https://partnerlink.sonicwall.com/CAP_-_Secure_Upgrade_Plus_Terms_and_Conditions_-_Q3.pdf

Secure Upgrade Plus SKUs


SKU Network Security SKU Continuous Data Protection (new skus coming soon)

01-SSC-8666 SonicWALL TZ 200 Secure Upgrade Plus (2-year)


01-SSC-8817 SonicWALL TZ 200 Wireless-N Secure Upgrade Plus (2-year)





01-SSC-8820 SonicWALL TZ 210 Wireless-N Secure Upgrade Plus (3-year) SKU Email Security

01-SSC-8670 SonicWALL NSA 240 Secure Upgrade Plus (2-year) 01-SSC-6837 SonicWALL ESA 3300 Secure Upgrade Plus (Hardware Only)*

01-SSC-8671 SonicWALL NSA 240 Secure Upgrade Plus (3-year) 01-SSC-6838 SonicWALL ESA 4300 Secure Upgrade Plus (Hardware Only) *

01-SSC-8672 SonicWALL NSA 2400 Secure Upgrade Plus (2-year) 01-SSC-6839 SonicWALL ESA 4300 Secure Upgrade Plus (Hardware Only) *

01-SSC-8673 SonicWALL NSA 2400 Secure Upgrade Plus (3-year) 01-SSC-6848 SonicWALL Email Security Virtual Appliance Secure Upgrade Plus (Virtual Appliance

Only)*

01-SSC-8857 SonicWALL NSA 2400 MX Secure Upgrade Plus (2-year) 01-SSC-6837 SonicWALL ESA 3300 Secure Upgrade Plus (Hardware Only)*

01-SSC-8858 SonicWALL NSA 2400 MX Secure Upgrade Plus (3-year) 01-SSC-6838 SonicWALL ESA 4300 Secure Upgrade Plus (Hardware Only) *

01-SSC-8674 SonicWALL NSA 3500 Secure Upgrade Plus (2-year) *Customer must purchase upgrade SKU plus 2 or 3 year 24x7 support

01-SSC-8675 SonicWALL NSA 3500 Secure Upgrade Plus (3-year) SKU Secure Remote Access

01-SSC-8676 SonicWALL NSA 4500 Secure Upgrade Plus (2-year) 01-SSC-9180 SonicWALL SRA 1200 10 User Secure Upgrade Plus (2-Year)

01-SSC-8677 SonicWALL NSA 4500 Secure Upgrade Plus (3-year) 01-SSC-9181 SonicWALL SRA 1200 10 User Secure Upgrade Plus (3-Year)

01-SSC-8678 SonicWALL NSA E5500 Secure Upgrade Plus (2-year) 01-SSC-7010 SonicWALL SRA 4200 100 User Secure Upgrade Plus (2-Year)

01-SSC-8679 SonicWALL NSA E5500 Secure Upgrade Plus (3-year) 01-SSC-7011 SonicWALL SRA 4200 100 User Secure Upgrade Plus (3-Year)

01-SSC-8711 SonicWALL NSA E6500 Secure Upgrade Plus (2-year)




Customer Loyalty Bundle

Feature Summary:

SPR based discount program

Provides 30% discount off list for added products to a Secure Upgrade Plus sale

Clear customer incentive to deploy a more complete SonicWALL solution

All major lines covered:

UTM, CDP, Email Security, and SSL VPN


THANK YOU!

SonicWALL Confidential.

q4 2011 promo playbook - tech data playbook - q4 2011.pdf · sonicwall email security virtual...

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