PLANNING

We constructed questionnaire before westart the project in order to understand more about our target audience.We then designed our products based on the research findings, so they are more likely to attract target audiences.

CONSTRUCTION

After filming the first band performance, we received positive feedback saying the golden lighting is beautiful and gives an energetic feeling, however we also received negative feedback saying that the footage seemed shaky and uneasy on the eye.

I then decided to use Adobe Mocha to solve the problem, I also had to cut the length of the footage.

I then organised the second band performance and I used a go pro camera with a handheld tripod to prevent similar problem happening again.

CONSTRUCTION

We also received feedback for our digipack and magazine advert. I did a photo shoot of the band and asked our target audience which are the photos they prefer before creating the ancillary products.

The two photos below were our target audience's favorites, as they can reflect the band image of positive, energetic and fun.

CONSTRUCTION

I designed two versions of our album cover, and I constructed a small questionnaire in order to get feedback from target audiences.

FACEBOOK

In order to get feedback from a larger group of audiences, we decided to create a Facebook page. You can access the page by using this link:

FACEBOOK

Through our Facebook page, we received some very positive comments and likes, which shows that our products are able to attract target audiences and are able to represent the positive and energetic image of the chosen band.