Property Sentiment Survey Results: Q3 2010

2

6,149 respondents were homeowners

Q: Please tick all that apply - I am a...92%

7% 5%

Owner

Renter

PropertyProfessional

3

What will happen to the value of these over the next 6 months?

63%

16%21%

63%

13%

25%

Rise Flat Fall

My homeMy area

4

By what percentage do you think property values will change over the next 6 months?

3.0%3.4%

Owner

My areaMy home

5

Which of the following, if any, will you do over the next 6 months?

8%

20%

42%

19%

Refinance amortgage

Sell property

Improve a property

Buy property

6

What signs would make you think the property market is improving?

15%

25%

42%

48%

50%

61%

Agents received more properties to sell

The number of viewings per property increased

House price indices reported 3 consecutive months

positive news

Properties started to sell over or above their asking

price

More mortgages became available in the market

Evidence of property sales in my area

7

Compared with 3 months ago, is it easier or harder to get a mortgage now?

11%

50%

39%

Easier No Change Harder

8

Compared to the last 12 months, how much will you spend on home improvements over the coming year?

30%

42%

29%

More Same Less

9

Regional Results

10

What will happen to the value of YOUR HOME over the next 6 months?

62%

71%

62%

54%

16%

13%

16%

25%

22%

16%

22%

21%

England

Scotland

Wales

Northern Ireland

FallFlatRise

11

What will happen to the value of YOUR HOME over the next 6 months?

56%

62%

70%

62%

61%

54%

71%

63%

61%

62%

64%

55%

19%

17%

13%

17%

17%

25%

13%

16%

17%

16%

15%

17%

25%

21%

17%

21%

22%

21%

16%

21%

23%

22%

21%

28%

East Midlands

East of England

London

North East England

North West England

Northern Ireland

Scotland

South East England

South West England

Wales

West Midlands

Yorkshire and The Humber

FallFlatRise

12

What will happen to the value of homes in YOUR AREA over the next 6 months?

62%

71%

61%

62%

13%

12%

11%

15%

25%

17%

28%

23%

England

Scotland

Wales

Northern Ireland

FallFlatRise

13

What will happen to the value of homes in YOUR AREA over the next 6 months?

56%

61%

69%

65%

60%

62%

71%

62%

59%

61%

64%

55%

15%

15%

12%

11%

13%

15%

12%

13%

13%

11%

11%

15%

30%

24%

19%

24%

27%

23%

17%

25%

28%

28%

25%

30%

East Midlands

East of England

London

North East England

North West England

Northern Ireland

Scotland

South East England

South West England

Wales

West Midlands

Yorkshire and The Humber

FallFlatRise

14

By what percentage do you think property values will change over the next 6 months?

1.9%

2.8%

2.8%

4.2%

3.1%

2.9%

3.1%

4.6%

2.5%

1.8%

2.0%

3.4%

2.7%

2.4%

3.4%

3.2%

4.6%

3.0%

3.3%

1.9%

4.3%

2.9%

2.5%

3.7%

3.3%

2.9%

East Midlands

East of England

London

North East England

North West England

Northern Ireland

Scotland

South East England

South West England

Wales

West Midlands

Yorkshire and The Humber

England

My homeLocal area

15

Compared with 3 months ago, is it easier or harder to get a mortgage now

10%

12%

11%

13%

12%

12%

10%

11%

10%

10%

7%

12%

13%

51%

50%

50%

50%

51%

48%

43%

46%

51%

50%

52%

47%

50%

39%

38%

39%

37%

37%

41%

47%

43%

39%

40%

41%

41%

37%

East Midlands

East of England

England

London

North East England

North West England

Northern Ireland

Scotland

South East England

South West England

Wales

West Midlands

Yorkshire and The Humber

EasierNo ChangeHarder

16

Methodology

• Zoopla invited registered users of Zoopla.co.uk to participate in this study.

• The survey was fielded from September 8th to 19th 2010.

• There were 6,679 total respondents. 6,149 of these were homeowners. Statistics based on a sample of this size are accurate to within +/- 1.0% with 95% confidence, if the sample is drawn at random from the population it intends to represent.

• These respondents represent the perspective of the Zoopla.co.uk user community, and could be considered to represent the population of people interested in the UK residential property market.

• All statistics are based on the full sample unless otherwise noted.