q3 20071 fixed mobile tv convergence franklin selgert
TRANSCRIPT
Q3 20071
Fixed Mobile TV ConvergenceFranklin Selgert
Q3 20072
KPN Royal Dutch Telecom
Telephony, Internet and
Television in The Netherlands
Mobile communication in The
Netherlands, Belgium (BASE)
and Germany (E-Plus)
24.890 employees (fte’s)
(18.071 in The
Netherlands)
Listed in Amsterdam.
Q3 20073
A changing world corporate presentation 2005
• From traditional phone company to multimedia concern
• Innovations which are of real use to our customers, instead of just technical products and services
Q3 20074
A changing world 2008
• From traditional phone company to multimedia distribution company
• Innovations which are of real use to our customers, instead of just technical products and services
• Mobile TV is “just” another screen next to the traditional TV and the PC
• Technology issues will be solved. In the end it’s IP based
• TV is an interaction model not a technology issue
KEY POINTS
Predicting the third screen
TV broadcast
Interactive
Video on demand
View programs that you missed
Digital video recorderPersonalTV services
Digital TVpackages
Wifi
DVB-HUMTS
Digital TV by KPN
DVB-T IP-TV
PC zapper
KPN interactieve TV
The results of consumer trials
• Freedom and Privacy are the key words here.
• Interactivity (not yet a big issue)
• Content formats (short and big)
• People watch in-house! (>50%)
willingness to pay
Requirements to standards
Open standards suitable for convergence
Transparent content and service protection
Facilitating personal and home networks ideas
Interactivity build into the standard system.
Allowing flexible business models
Combination of personal and mass-market services
Technology issues
• Multiple bearer technologies for broadcast type of services
• No exchangeable protection standards
• No convergence of technology behind one interface.
• “Battle” between different standards
Our problem
7 juli 2006 versie 1.110
Number of persons that watch tv program at the same time
euro DVB-HCosts per person
MBMSCosts per person
UMTS/hsdpa Costs per person
Customer value estimation
UniCast MultiCast BroadCast
Event subscription
Delivery cost vs. value for customer mobile bearers
The challenge
7 juli 2006 versie 1.111
euro
UniCast MultiCast BroadCast
70 % interactive 30 % lean back 50 % interactive 50 % lean back 10 % interactive 90 % lean back
Mobile TV a killer APP?
No it is just one of thethree surviving interaction typologies people are looking for
Communication
Interaction
Watching
TV is an interface
• TV is one choice of consumers on how they want to interact with “video” content.
• The mix of this choice is different across demographics.
• Convergence means facilitate this choice across the three basic screens.
•Service layer on top of the bearer!
•Protection mechanism!
• If not solved no mass market no success!
Main identified botle neck