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NOTRE DAME UNIVERSITY

College of Business and Accountancy

Approved by:

Zarinah S. Aligsao, MASSr. Research Specialist

Bangko Sentral ng Pilipinas

Research Class Adviser1st Semester 2012-2013

College of Business and AccountancyNotre Dame University

NOTRE DAME UNIVERSITY

College of Business and Accountancy

Approved by:

Zarinah S. Aligsao, MASSr. Research Specialist

Bangko Sentral ng Pilipinas

Research Class Adviser1st Semester 2012-2013

College of Business and AccountancyNotre Dame University

Sincerely,

Dumago, Filda

Garrigues, Joseph Jr.

Hussin, Abubakar

Icalina, Kaye Angeli L.

Lumbuan, Jeizzel

Utto, Sittie Zyra

Dear Respondent:

We are undergraduate students from the College of Business

and Accountancy at Notre Dame University. As a courseworkrequirement for our Research Class, we are currently

conducting a study titledPerspective of University Students

on Female Imagery in Mass Media. It aims to gain insightfrom the perspective of university students on the portrayal of

women in mass media as well its influences in over self-

assessment and decision-making.

Questionnaire section of this form can be completed

approximately five to fifteen minutes. By agreeing to do so, asa respondent, you are giving us your informed consent. While

you will not experience any direct benefits from participation,information collected in this study may benefit business

students in further understanding impact of the influence of

mass media to social behavior.

This survey instrument has been duly reviewed by ourResearch Class adviser. There are no risks associated in your

answers. Rest assured all of your responses will be treated

with utmost confidentiality. No information provided shall be

used for purposes other than the above stated.

Again, thank you for your participation.

continue

I. RESPONDENTS PROFILE

Course Accountancy Accounting Technology Business Administratio Entrepreneurship Financial Managem Marketing Managem

Age

Are you living with your parents/gua No YesHow many brothers and sisters do yo

Brothers _____ Sister

What is your birth order in the family1st child2nd child3rd child4th child5th childOthers, please specify

II. EXPOSURE TO MASS MEDIA

INSTRUCTION: In todays world, mass mediaimportant part of our lives. Check the

describes your current habits and practices.

15-17 18-19 20-23 24 and ab

INSTRUCTION: Thank you for your time in the following information. Questions may re

answers or selecting from several options. answers in the space provided or check the a

your choice.

On television, per week, you spend twatching:

a. Educational programs 20 hou5-20 h1-5 hoNone

Sincerely,

Dumago, FildaGarrigues, Joseph Jr.

Hussin, Abubakar

Icalina, Kaye Angeli L.

Lumbuan, Jeizzel

Utto, Sittie Zyra

Dear Respondent:

We are undergraduate students from the College of Business

and Accountancy at Notre Dame University. As a courseworkrequirement for our Research Class, we are currently

conducting a study titledPerspective of University Students

on Female Imagery in Mass Media. It aims to gain insight

from the perspective of university students on the portrayal of

women in mass media as well its influences in over self-

assessment and decision-making.

Questionnaire section of this form can be completedapproximately five to fifteen minutes. By agreeing to do so, as

a respondent, you are giving us your informed consent. While

you will not experience any direct benefits from participation,

information collected in this study may benefit business

students in further understanding impact of the influence of

mass media to social behavior.

This survey instrument has been duly reviewed by ourResearch Class adviser. There are no risks associated in your

answers. Rest assured all of your responses will be treated

with utmost confidentiality. No information provided shall be

used for purposes other than the above stated.

Again, thank you for your participation.

continued at the back

I. RESPONDENTS PROFILE

Course Accountancy Accounting Technology Business Administration Entrepreneurship Financial Management Marketing Management

Age

Are you living with your parents/guardian? No YesHow many brothers and sisters do you have?

Brothers _____ Sisters _____

What is your birth order in the family?1st child2nd child3rd child4th child5th childOthers, please specify ________

II. EXPOSURE TO MASS MEDIA

INSTRUCTION: In todays world, mass media has become animportant part of our lives. Check the box that best

describes your current habits and practices.

15-17 18-19 20-23 24 and above

INSTRUCTION: Thank you for your time in providing us withthe following information. Questions may require either short

answers or selecting from several options. Write down youranswers in the space provided or check the appropriate box of

your choice.

On television, per week, you spend this much timewatching:

a. Educational programs 20 hours and more5-20 hours1-5 hoursNone

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II. EXPOSURE TO MASS MEDIA (continuation...)

Thank you very much for your time and interest.

We appreciate your active participation.

** END OF QUESTIONNAIRE**

INFLUENCE A B C D

There is truth in what the media shows

and tells the people.

Media is influential in choosing

preferences and decision-making.

Media is effective tool in educating the

masses.

Media is often used and abused by

those in power.

On television, per week, you spend this much time watching:

b. Recreational programs 20 hours and more5-20 hours1-5 hoursNone

On internet, per week, you spend this much time surfing:

a. Educational sites 20 hours and more5-20 hours1-5 hoursNone

b. Recreational sites(including social networks)

20 hours and more5-20 hours1-5 hoursNone

How often do you read:

a. Educational magazines 20 hours and more5-20 hours1-5 hoursNone

b. Recreational magazines 20 hours and more5-20 hours1-5 hoursNone

III. INFLUENCE OF MASS MEDIA

ATTITUDE A B C D

Swearing and obscenity are more

repulsive in the speech of a woman thana man.

Under modern economic conditions with

women being active outside the home,men should share in household taskssuch as washing dishes and doinglaundry.

INSTRUCTION: Using the scale measureprovided, evaluate whether you agree ordisagree with each statement. Shade the

circle that corresponds to your answer.

A - Agree StronglyB - Agree MildlyC - Disagree MildlyD - Disagree Strongly

III. ATTITUDES TOWARD WOMENINSTRUCTION: Using the scale measureprovided, express your feeling about

each statement. Shade the circle that

corresponds to your answer.

A - Agree StronglyB - Agree MildlyC - Disagree MildlyD - Disagree Strongly

ATTITUDE A B C D

It is insulting to women to have the

obey clause remain in the marriageservice.

A woman should be free as a man to

propose marriage.

Women should worry less about their

rights and more about becoming good

wives and mothers.

Women should assume their rightful

place in business and all the

professions along with men.

A woman should not expect to go to

exactly the same places or to have

quite the same freedom of action as a

man.

It is ridiculous for a woman to run a

locomotive and for a man to darn

socks.

The intellectual leadership of a

community should be largely in the

hands of men.

Women should be given equal

opportunity with men for

apprenticeship in the various trades.

Women earning as much as their

dates should bear equally the expense

when they go out together.

Sons in a family should be given more

encouragement to go to college than

daughters

In general, the father should have

greater authority than the mother in

the bringing up of the children.

Economic and social freedom is worth

far more to women than acceptance

of the ideal of femininity which hasbeen set up by men.

There are many jobs in which men

should be given preference over

women in being hired or promoted.

INSTRUCTION: Using the scalemeasure provided, express your

feeling about each statement. Shadethe circle that corresponds to your

answer.

A - Agree StronglyB - Agree MildlyC - Disagree MildlyD - Disagree Strongly

III. ATTITUDES TOWARD WOMEN (continuation...) II. EXPOSURE TO MASS MEDIA (continuation...)

Thank you very much for your time a

We appreciate your active partici

** END OF QUESTIONNAI

INFLUENCE A B C D

There is truth in what the media shows

and tells the people.

Media is influential in choosing

preferences and decision-making.

Media is effective tool in educating the

masses.

Media is often used and abused by

those in power.

On television, per week, you spend this much time watching:

b. Recreational programs 20 hours and more5-20 hours1-5 hoursNone

On internet, per week, you spend this much time surfing:

a. Educational sites 20 hours and more5-20 hours1-5 hoursNone

b. Recreational sites(including social networks)

20 hours and more5-20 hours1-5 hoursNone

How often do you read:

a. Educational magazines 20 hours and more5-20 hours1-5 hoursNone

b. Recreational magazines 20 hours and more5-20 hours1-5 hoursNone

III. INFLUENCE OF MASS MEDIA

ATTITUDE A B C D

Swearing and obscenity are morerepulsive in the speech of a woman than

a man.

Under modern economic conditions with

women being active outside the home,men should share in household taskssuch as washing dishes and doinglaundry.

INSTRUCTION: Using the scale measureprovided, evaluate whether you agree or

disagree with each statement. Shade thecircle that corresponds to your answer.

A - Agree StronglyB - Agree MildlyC - Disagree MildlyD - Disagree Strongly

III. ATTITUDES TOWARD WOMENINSTRUCTION: Using the scale measureprovided, express your feeling abouteach statement. Shade the circle that

corresponds to your answer.

A - Agree StronglyB - Agree MildlyC - Disagree MildlyD - Disagree Strongly

ATTITUDE A

It is insulting to women to have the

obey clause remain in the marriageservice.

A woman should be free as a man to

propose marriage.

Women should worry less about their

rights and more about becoming g ood

wives and mothers.

Women should assume their rightful

place in business and all the

professions along with men.

A woman should not expect to go to

exactly the same places or to have

quite the same freedom of action as a

man.

It is ridiculous for a woman to run a

locomotive and for a man to darn

socks.

The intellectual leadership of a

community should be largely in the

hands of men.

Women should be given equal

opportunity with men for

apprenticeship in the various trades.

Women earning as much as their

dates should bear equally the expense

when they go out together.

Sons in a family should be given more

encouragement to go to college than

daughters

In general, the father should have

greater authority than the mother in

the bringing up of the children.

Economic and social freedom is worth

far more to women than acceptance

of the ideal of femininity which hasbeen set up by men.

There are many jobs in which men

should be given preference over

women in being hired or promoted.

INSTRUCTION: Using the scalemeasure provided, express your

feeling about each statement. Shadethe circle that corresponds to your

answer.

A - B - AC - D -

III. ATTITUDES TOWARD WOMEN (con