q2 2014 media pack. the magic audience q2 2014 magic reaches 1.9 million listeners every week. magic...
TRANSCRIPT
![Page 1: Q2 2014 MEDIA PACK. THE MAGIC AUDIENCE Q2 2014 Magic reaches 1.9 million listeners every week. Magic listeners tune in for a total of 10.1 million hours](https://reader035.vdocuments.site/reader035/viewer/2022062715/56649d765503460f94a56ff6/html5/thumbnails/1.jpg)
Q2 2014 MEDIA PACK
![Page 2: Q2 2014 MEDIA PACK. THE MAGIC AUDIENCE Q2 2014 Magic reaches 1.9 million listeners every week. Magic listeners tune in for a total of 10.1 million hours](https://reader035.vdocuments.site/reader035/viewer/2022062715/56649d765503460f94a56ff6/html5/thumbnails/2.jpg)
THE MAGIC AUDIENCE Q2 2014
• Magic reaches 1.9 million listeners every week.• Magic listeners tune in for a total of 10.1 million hours every
week.• Magic has a share of 4.8%. • 62% of Magic listeners are aged 15-44 and 38% aged 45+• 48% of Magic listeners don’t listen to Heart or Capital.• The average age of a Magic listener is 40.
Source: RAJAR Q2 2014 Average Age Base: All Respondents
![Page 3: Q2 2014 MEDIA PACK. THE MAGIC AUDIENCE Q2 2014 Magic reaches 1.9 million listeners every week. Magic listeners tune in for a total of 10.1 million hours](https://reader035.vdocuments.site/reader035/viewer/2022062715/56649d765503460f94a56ff6/html5/thumbnails/3.jpg)
PROGRAMMING HIGHLIGHTS
• Foxy in the Morning reaches 786,000 listeners, and has an audience share of 4.2%, between 0600-1000.
• More Music Drivetime with Nick Snaith reaches 662,000 and has a 5.0% market share on weekdays at 1700-2000.
• Gary Vincent attracts 747,000 listeners each week and a share of 4.8% between 1000-1400.
• Angie Greaves attracts 639,000 between 1400-1700, pulling in a market share of 4.2%.• Mellow Magic is the number 1 commercial music show every evening for reach.• Denise van Outen has 182,000 listeners every Saturday 1300-1500 and is commercial
number 1 in share, with 6.1%.• Kim Wilde reaches 266,000 listeners between 1000-1400 on Sundays, and has a market
share of 4.3%.• Rick Astley draws 175,000 each week and is commercial number 1 for Adults 25+ with
160,000 and a 6.3% share of this audience.
Source: RAJAR Q2 2014
![Page 4: Q2 2014 MEDIA PACK. THE MAGIC AUDIENCE Q2 2014 Magic reaches 1.9 million listeners every week. Magic listeners tune in for a total of 10.1 million hours](https://reader035.vdocuments.site/reader035/viewer/2022062715/56649d765503460f94a56ff6/html5/thumbnails/4.jpg)
OUR AUDIENCE…
15-2
4
25-3
4
35-4
4
45-5
4
55-6
4
65+-50
50
150
250
350
450
550
254
517
427
332
215184
Source: RAJAR Q2 2014
Women; 1040
Men; 889
ABC1; 1206
C2DE; 723
• 25-54 year olds are our strongest audience.• 63% of listeners are affluent ABC1’s. • Females account for 54% of the Magic audience.• Magic has an average age of 40
Source: RAJAR Q2 2014 Average Age Base: All Respondents
![Page 5: Q2 2014 MEDIA PACK. THE MAGIC AUDIENCE Q2 2014 Magic reaches 1.9 million listeners every week. Magic listeners tune in for a total of 10.1 million hours](https://reader035.vdocuments.site/reader035/viewer/2022062715/56649d765503460f94a56ff6/html5/thumbnails/5.jpg)
MON-FRI WEEKLY REACH IN LONDON
Source: RAJAR Q2 2014 Magic 105.4 TSA
Foxy in the Morning 0600-
1000
Mid Mornings with Gary Vin-
cent 1000-1400
Afternoons with Angie Greaves
1400-1700
More Music Drivetime with
Nick Snaith 1700-2000
Mellow Magic with Danny
Pietroni 2000-2400
786747
639 662
440
![Page 6: Q2 2014 MEDIA PACK. THE MAGIC AUDIENCE Q2 2014 Magic reaches 1.9 million listeners every week. Magic listeners tune in for a total of 10.1 million hours](https://reader035.vdocuments.site/reader035/viewer/2022062715/56649d765503460f94a56ff6/html5/thumbnails/6.jpg)
WEEKLY REACH IN LONDON
Source: RAJAR Q2 2014 Magic 105.4 TSA
Capital London
Magic 105.4 (Lon-don)
Kiss 100 FM
Heart London
Classic FM
LBC 97.3
Total Abso-lute
Radio
Smooth Radio
London
XFM London
Capital XTRA (Lon-don)
2,198
1,929 1,860 1,837
1,335
982830 781
394 358
![Page 7: Q2 2014 MEDIA PACK. THE MAGIC AUDIENCE Q2 2014 Magic reaches 1.9 million listeners every week. Magic listeners tune in for a total of 10.1 million hours](https://reader035.vdocuments.site/reader035/viewer/2022062715/56649d765503460f94a56ff6/html5/thumbnails/7.jpg)
MARKET SHARE IN LONDON
Heart London
LBC 97.3 Kiss 100 FM
Capital London
Magic 105.4
(London)
Classic FM
Smooth Radio
London
Total Absolute
Radio
Capital XTRA
(London)
XFM London
5.5%5.0% 4.8% 4.8% 4.8%
4.3%
2.6%
2.0%
0.9% 0.8%
Source: RAJAR Q2 2014 Magic 105.4 TSA