q1 upstate, south carolina retail market report · retail tenant staff report gsa business...

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Number of Buildings...........................................................9,578 Market Size (SF)........................................................82,395,684 Overall Vacancy Space (SF).........................................5,574,602 Overall Vacancy (%).............................................................6.8% Direct Vacancy (SF).....................................................5,283,461 Sublease Vacancy (SF)...................................................291,141 Net Absorption...............................................................(78,346) Average Asking Rental Rate ($/SF/YR)...............................$9.57 Vacancy Rate Net Absorption Construction Asking Rents UPSTATE, SOUTH CAROLINA RETAIL MARKET REPORT Total Population......................................................1,375,759 Total Households.......................................................537,556 Median Age....................................................................38.3 Total Labor Force......................................................640,411 Unemployed...............................................................57,015 Unemployment Rate......................................................8.9% Source: SC Dept. of Employment & Workforce & ESRI Business Analyst LOCAL UPSTATE ECONOMY RETAIL MARKET TRENDS RETAIL MARKET OVERVIEW By: Bill Sims Retail Division Broker Spring has finally arrived in 2013 and as the temperature warms up, so does activity level in the retail sector. Downtown Greenville continues to be the hotbed for activity with Anthropologie opening its first South Carolina store in Project One. Several new restaurants opened, including Rare Steakhouse and Sip Wine Bar on Piazza Bergamo, and Roost in the newly-redesigned NOMA Square. Hotels continue to announce development plans with Embassy Suites leading the way in the Riverplace development and JHM Hotels announcing they will build a new hotel at the corner of Spring Street and E. Washington. The Haywood Road corridor has seen the City of Greenville complete the burying of underground utilities and freshening the look of the street lighting. Crosspointe Plaza is undergoing a facelift as Joann Fabrics is under construction with DSW Designer Shoe Warehouse and TJ Maxx soon to follow. Woodruff Road has seen its fair share of activity with Krispy Kreme opening its second Greenville location and Paul Mitchell Salon School starting construction. Magnolia Park continues grabbing newspaper headlines with numerous new restaurant and retail announcements. Construction on a new multi-tenant retail building that will be anchored by Firebirds Wood Fired Grill has commenced beside Rooms To Go. continued on page 3 Upstate Market 1 / Submarket Data 2 / Activity 3 / News 4-6 / Retail Division 7 / About Us 8 / Resources 9 Q1 2013 Vacancy 6.8% Q1 2013 Average Rate $9.57 Q1 2013 6.0% 6.5% 7.0% 7.5% 8.0% 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 Overall Vacancy (%) $9.00 $9.50 $10.00 $10.50 $11.00 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 Average Asking Rental Rate

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Page 1: Q1 UPSTATE, SOUTH CAROLINA RETAIL MARKET REPORT · RETAIL TENANT Staff Report GSA Business Published March 12, 2013 JHM Hotels Inc. announced Tuesday Kilwins Chocolates and Ice Cream

Number of Buildings...........................................................9,578Market Size (SF)........................................................82,395,684Overall Vacancy Space (SF).........................................5,574,602Overall Vacancy (%).............................................................6.8%Direct Vacancy (SF).....................................................5,283,461Sublease Vacancy (SF)...................................................291,141Net Absorption...............................................................(78,346)Average Asking Rental Rate ($/SF/YR)...............................$9.57

Vacancy Rate Net Absorption Construction Asking Rents

UPSTATE, SOUTH CAROLINA RETAIL MARKET REPORT

Total Population......................................................1,375,759 Total Households.......................................................537,556 Median Age....................................................................38.3 Total Labor Force......................................................640,411 Unemployed...............................................................57,015 Unemployment Rate......................................................8.9% Source: SC Dept. of Employment & Workforce & ESRI Business Analyst

LOCAL UPSTATE ECONOMY RETAIL MARKET TRENDS

RETAIL MARKET OVERVIEWBy: Bill SimsRetail Division Broker

Spring has finally arrived in 2013 and as the temperature warms up, so does activity level in the retail sector. Downtown Greenville continues to be the hotbed for activity with Anthropologie opening its first South Carolina store in Project One. Several new restaurants opened, including Rare Steakhouse and Sip Wine Bar on Piazza Bergamo, and Roost in the newly-redesigned NOMA Square. Hotels continue to announce development plans with Embassy Suites leading the way in the Riverplace development and JHM Hotels announcing they will build a new hotel at the corner of Spring Street and E. Washington.

The Haywood Road corridor has seen the City of Greenville complete the burying of underground utilities and freshening the look of the street lighting. Crosspointe Plaza is undergoing a facelift as Joann Fabrics is under construction with DSW Designer Shoe Warehouse and TJ Maxx soon to follow.

Woodruff Road has seen its fair share of activity with Krispy Kreme opening its second Greenville location and Paul Mitchell Salon School starting construction. Magnolia Park continues grabbing newspaper headlines with numerous new restaurant and retail announcements. Construction on a new multi-tenant retail building that will be anchored by Firebirds Wood Fired Grill has commenced beside Rooms To Go.

continued on page 3

Upstate Market 1 / Submarket Data 2 / Activity 3 / News 4-6 / Retail Division 7 / About Us 8 / Resources 9

Q1 2013 Vacancy

6.8%

Q1 2013 Average

Rate$9.57

Q12013

6.0%

6.5%

7.0%

7.5%

8.0%

4Q11 1Q12 2Q12 3Q12 4Q12 1Q13

Overall Vacancy (%)

$9.00

$9.50

$10.00

$10.50

$11.00

4Q11 1Q12 2Q12 3Q12 4Q12 1Q13

Average Asking Rental Rate

Page 2: Q1 UPSTATE, SOUTH CAROLINA RETAIL MARKET REPORT · RETAIL TENANT Staff Report GSA Business Published March 12, 2013 JHM Hotels Inc. announced Tuesday Kilwins Chocolates and Ice Cream

SUBMARKET DATA

NAI EARLE FURMAN RETAIL MARKET REPORT Q1 2013

2

GREENVILLESubmarket # of Bldgs. Total RBA (SF) Vacant (%) Total Net Absorption (SF) Total Average Rate

Greenville (All Submarkets) 3,856 35,036,723 5.6 (8,380) $10.74

SELECT GREENVILLE RETAIL SUBMARKETS*

Augusta Road 248 1,731,830 6.0% 10,553 $11.41

Laurens, Haywood and Congaree Road Corridor

413 7,298,717 5.1% 39,318 $12.38

Downtown Greenville 95 675,996 5.0% (7,373) $15.91

Woodruff Road/Butler Road 367 4,606,985 3.6% (17,503) $13.44

Pelham Road 150 1,509,899 10.2% 616 $13.59

Simpsonville 390 3,481,982 4.2% (27,455) $11.02

Wade Hampton/Greer 576 4,810,668 6.4% 15,324 $8.37

*Above is a sampling of the major retail submarkets in the Upstate. For additional market data please email [email protected].

SPARTANBURGSubmarket # of Bldgs. Total RBA (SF) Vacant (%) Total Net Absorption (SF) Total Average Rate

Spartanburg (All Submarkets) 2,975 23,071,578 7.8% (71,750) $8.91

SELECT SPARTANBURG RETAIL SUBMARKETS*

East Side/Downtown 539 5,287,636 9.8% (23,071) $9.95

West Side 443 6,012,410 6.4% 9,077 $10.25

Boiling Springs/Hwy 9 585 3,796,956 5.3% (23,671) $8.25

ANDERSONSubmarket # of Bldgs. Total RBA (SF) Vacant (%) Total Net Absorption (SF) Total Average Rate

Anderson (All Submarkets) 1,481 13,057,940 7.1% 29,366 $8.09

SELECT ANDERSON RETAIL SUBMARKETS*

Hwy 81 & Clemson Blvd. 366 5,279,974 4.8% 3,616 $11.61

Pickens 663 5,665,659 7.6% 45,877 $10.16

Page 3: Q1 UPSTATE, SOUTH CAROLINA RETAIL MARKET REPORT · RETAIL TENANT Staff Report GSA Business Published March 12, 2013 JHM Hotels Inc. announced Tuesday Kilwins Chocolates and Ice Cream

SAMPLING OF TOP SALE TRANSACTIONS

SAMPLING OF TOP LEASE TRANSACTIONS

*NAI Earle Furman Transaction

UPSTATE RETAIL ACTIVITY

NEW TO THE MARKET

Downtown GreenvilleSully’s Steamers Café Rare Steakhouse on the Piazza

Woodruff Road, GreenvilleChuy’s Tex-Mex (coming soon)

AndersonMen’s WearhouseAspen Dental

Downtown SpartanburgWild Ace Pizza & Pub

Graph Source: CoStar Property

ABSORPTION & DELIVERIESPast 7 Quarters

VACANCY & RENTPast 7 Quarters

Vaca

ncy

Rat

e P

erce

ntag

e$10

$10

$10

$10

$9

$9

$9

Pric

e in

Dol

lars

per

Uni

t 7.0%

6.9%

6.8%

6.7%

6.6%

6.5%

6.4%

6.3%

6.2%

6.1%

2011 2011 2012 2012 2012 2012 20133Q 4Q 1Q 2Q 3Q 4Q 1Q

Average Rental Rate Vacancy Rate

‘11 3Q ‘11 4Q ‘12 1Q ‘12 2Q ‘12 3Q ‘124Q ‘131Q

0.4

0.3

0.2

0.1

0.0

(0.1)

(0.2)

(0.3)

(0.4

(0.5)

Milli

ons

SF

Net Absorption Deliveries

NAI EARLE FURMAN RETAIL MARKET REPORT Q1 2013

Buyer: Size (SF): Submarket: Address/Building: Price:

Investor 57,130 SF Greer Pelham Place $3,750,000

*Investor 10,607 SF Clemson Clemson Station $1,700,794

*Investor 6,080 SF Anderson 3435 Clemson Blvd. $700,000

Tenant: Size (SF): Submarket: Address/Building:

*O’Reilly Automotive 7,000 SF Fountain Inn 321 S. Main St.

*R3 Motorcars 6,000 SF Easley 1011 S. Pendleton St.

Compadres Mex Mex Grill 4,857 SF Spartanburg/West Side 8161 Warren H Abernathy Hwy.

*A+ Rentals 3,800 SF Fountain Inn 1122 N. Main St.

*Hollipops Toy Store 2,800 SF Simpsonville 2531 Woodruff Rd.

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RETAIL MARKET OVERVIEW continued from page 1

Wal-Mart opened a new location in Powdersville on Hwy. 153 and recently started construction for a new store in Pickens. They also have their smaller neighborhood concept under construction across from Wade Hampton High School in Greenville.

The convenience store sector received big news at the end of the first quarter when the nation’s largest operator, 7-Eleven, announced it had acquired Hickory Point and all of their Upstate locations. The Hickory Point stores will be rebranded during the coming months. QuikTrip continues expanding their footprint in the Upstate by starting construction on their latest store to be located at the intersection of S. Pleasantburg and I-385.

Summer is just around the corner and it appears the second quarter of 2013 will see continuous progress in the retail sector.

Page 4: Q1 UPSTATE, SOUTH CAROLINA RETAIL MARKET REPORT · RETAIL TENANT Staff Report GSA Business Published March 12, 2013 JHM Hotels Inc. announced Tuesday Kilwins Chocolates and Ice Cream

UPSTATE IN THE NEWS

NOMA SQUARE NABS FIRST RETAIL TENANT

Staff Report

GSA Business

Published March 12, 2013

JHM Hotels Inc. announced Tuesday

Kilwins Chocolates and Ice Cream will be

its first retail tenant in Noma Square.

Noma Square, or the North end of

Main Street, is undergoing a major

renovation in conjunction with the Hyatt

Regency Greenville’s renovations. The

Hyatt Regency Greenville is owned by

Greenville-based JHM Hotels.

DJ Rama, president of JHM Hotels,

announced plans last year for three retail

tenants and a restaurant to open in

Noma Square as part of efforts to recruit

visitors, pedestrians and activity to North

Main in downtown Greenville.

Roost, a new farm-to-table restaurant,

opened there in January.

Kilwins plans to open a franchise in Noma

Square this summer. Kilwins makes and

distributes chocolate, fudge, caramel,

ice cream and other homemade items

through a network of franchised retail

stores.

“Kilwins is a great addition to Noma

Square and will be a destination retailer

for residents and visitors,” said Greenville

Mayor Knox White in a news release.

“They will serve as another anchor to

the continued growth of the North Main

area.”

Ashley Adams and her parents own the

local Kilwins Chocolates & Ice Cream

franchise, which will be managed by

Ashley Adams. CBRE — The Furman

Co. represented the landlord in this

transaction.

“Having graduated from Clemson, I know

Greenville well and I am thrilled to be

opening a business in such a dynamic

downtown area,” Adams said in a news

release. “Local residents and visitors alike

won’t soon forget the truffles, candy,

fudge, caramel and ice cream, especially

the ice cream. Kilwins and Greenville will

be a perfect match.”

Founded in 1947, Kilwins Chocolates

Franchise Inc. is headquartered in

Petoskey, Mich.

The Hyatt Regency Greenville opened

on North Main Street in 1982. It was

previously owned by Hyatt Hotels Corp.

before JHM purchased it in 2011. Owned

by the Rama family, JHM was founded

by H.P. Rama in 1973. The privately held,

owner-operator has more than 40 hotels

across brands such as Marriott, Hilton,

Hyatt and Starwood.

NAI EARLE FURMAN RETAIL MARKET REPORT Q1 2013

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Page 5: Q1 UPSTATE, SOUTH CAROLINA RETAIL MARKET REPORT · RETAIL TENANT Staff Report GSA Business Published March 12, 2013 JHM Hotels Inc. announced Tuesday Kilwins Chocolates and Ice Cream

UPSTATE IN THE NEWS

DEVELOPMENT CONTINUES AT MAGNOLIA PARK

By Liz Segrist

Published March 4, 2013

GSA Business

More tenants plan construction within

the re-emerging restaurant and retail hub

at Magnolia Park, the site of the former

Greenville Mall on Woodruff Road.

Two new restaurants, Firebirds Wood

Fired Grill and Toby Keith’s I Love This

Bar and Grill, have recently announced

plans to build at the site near interstates

385 and 85, said Matt Bloomfield, the

development vice president of Menin

Development Inc.

Firebirds plans to open in November. Site

work on the 6,500-square-foot restaurant

is under way on the space off Woodruff

Road next to Rooms to Go. Construction

is slated to begin within the next 30 days

with a projected June completion.

Firebirds opened its first restaurant in

Charlotte in 2000. Today the restaurant

has 23 locations in Alabama, Arizona,

Delaware, North Carolina, Ohio,

Tennessee, Nebraska, Pennsylvania and

Virginia, with plans to open six more

locations nationwide in 2013. This will be

its first in South Carolina, according to its

website.

Toby Keith’s bar and grill is set to open in

the middle of 2014. The restaurant will be

built in front of Regal Cinemas.

Construction has not started yet.

Country music singer Toby Keith named

the restaurant after his hit single, I Love

This Bar. The restaurant, which offers

food and live music, has locations around

the country, according to its website.

Magnolia Park, which is being developed

by Palm Beach, Fla.-based Menin

Development, already includes Costco,

Regal Cinemas, Rooms to Go, Cheddar’s

and other retailers and restaurants.

Three companies recently announced

plans to locate at Magnolia Park as

well — Dave & Buster’s restaurant and

entertainment complex, Bad Daddy’s

Burger Bar and Cabela’s Inc., a hunting,

fishing and outdoor gear retailer.

Magnolia Park has around 550,000

square feet of existing retail space.

Development plans call for an additional

520,000 square feet of retail and 375,000

feet of office, hotel and residential uses,

according to Menin Development’s

website.

Menin Development is a privately held

owner, developer and manager of

commercial real estate properties.

NAI EARLE FURMAN RETAIL MARKET REPORT Q1 2013

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Page 6: Q1 UPSTATE, SOUTH CAROLINA RETAIL MARKET REPORT · RETAIL TENANT Staff Report GSA Business Published March 12, 2013 JHM Hotels Inc. announced Tuesday Kilwins Chocolates and Ice Cream

UPSTATE IN THE NEWS

NAI EARLE FURMAN RETAIL MARKET REPORT Q1 2013

58 APPLY FOR 3 DOWNTOWN BUSINESS SPOTS

By Lynne Shackleford

Published February 20, 2013

Spartanburg Herald Journal

Fifty-eight people are vying for three prime

downtown Spartanburg retail spots.

Those applications for the city’s first Main

Street Challenge will be narrowed to a

dozen semi-finalists next week. Then the

semi-finalists will submit comprehensive

business plans before they’re trimmed

to six finalists, who will try to convince a

selection committee that their business is

a good fit for downtown.

Will Rothschild, city communications

manager, said there were a wide range

of applications for retail clothiers, home

decor shops, hiking and camping supplier,

specialty shoe stores, restaurants, health

food store and adult night spots, among

others.

The city will award three winners $1,000

a month for one year to supplement rent

payments or other new business costs.

In addition, they’ll receive in-kind services

such as accounting, website design,

signage and office supplies.

Rothschild said interest in the competition

exceeded the city’s expectations.

“There will be three eventual winners,

so we had about 20 applications for the

winning spots,” Rothschild said. “The

ultimate outcome of the Main Street

Challenge is that three storefronts will be

filled with new businesses, but the benefit

to the city is much more than that.”

The city’s economic development staff

now has 58 new leads on businesses,

Rothschild said.

“These are all very good leads,” he said.

“These applicants have taken the time to

complete an application and some have

already submitted business plans. So,

we now have something in writing from

58 aspiring entrepreneurs all at the same

time.”

Rothschild said the selection committee is

comprised of business owners, bankers,

and higher education professionals who

know what it takes to make a business in

Spartanburg successful.

The three winners will be announced

on May 26 and will open sometime this

summer.

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Page 7: Q1 UPSTATE, SOUTH CAROLINA RETAIL MARKET REPORT · RETAIL TENANT Staff Report GSA Business Published March 12, 2013 JHM Hotels Inc. announced Tuesday Kilwins Chocolates and Ice Cream

RETAIL DIVISION

For more information on the Upstate Retail market please contact one of our specialists:

Jimmy Wright Principal and Broker

[email protected]

Ted Lyerly, CCIMBroker

[email protected]

Renee DunlapBroker

[email protected]

Bill SimsBroker

[email protected]

Jake Van GiesonBroker

[email protected]

Rob SchmidtBroker

[email protected]

NAI EARLE FURMAN RETAIL MARKET REPORT Q1 2013

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Tim RollerBroker

[email protected]

Page 8: Q1 UPSTATE, SOUTH CAROLINA RETAIL MARKET REPORT · RETAIL TENANT Staff Report GSA Business Published March 12, 2013 JHM Hotels Inc. announced Tuesday Kilwins Chocolates and Ice Cream

Uptown15.3 million SF vacant4.13% vacancy rate$54.14 SF/YR avg. rental

Midtown4.88 million SF vacant4.7% vacancy rate$37.53 SF/YR avg. rental

Downtown11.3 million SF vacant4.o% vacancy rate$42.03 SF/YR avg. rental

ABOUT NAI EARLE FURMAN

A SOLID FOUNDATION AND PROVEN RESULTS

Founded by J. Earle Furman in 1986, NAI Earle Furman is the leading full service commercial real estate brokerage firm in the Upstate of South Carolina specializing in the office, industrial, investment, healthcare, land, multifamily and retail sectors. NAI Earle Furman offers a wide range of services including sales, leasing, development, site selection, consulting and property management. A partnership with NAI Global allows NAI Earle Furman to access a network of worldwide real estate connections and offer international commercial real estate services to Upstate clients, while retaining local personality and knowledge.

NAI Earle Furman offers a full service property management program that encompasses a unique hands-on approach to real estate management. Formal monthly property inspections with face-to-face contact with each tenant provide the foundation of the management program. Each property is evaluated on an individual basis with the end result being a management program that will suit the needs of each property. Monthly operational reports are tailored to accommodate each property and include an executive summary page unlike any in the industry.

STRONG LEADERSHIP AND A TEAM APPROACH

The firm has over 60 team members and in 2012 completed over 600 transactions. The Property Management team has also grown exponentially in recent years and manages over 5 million square feet of commercial space in North and South Carolina.

NAI GLOBAL

As the world’s only managed network of commercial real estate firms, New America International (NAI) works together to help clients strategically optimize their assets throughout the world. As a member of this network, NAI Earle Furman, LLC, is able to provide commercial real estate services to our local Upstate clients, as well as national and international clients. We have immediate access to over 5,000 professionals working out of 350 offices in 55 countries throughout the world. The NAI Global Network has annual sales and leasing transactions of $45 billion and manages 300 million square feet of property.

In addition to NAI Global, our brokers are also members of ICSC, Urban Land Institute, CCIM and SIOR, giving them access to a wealth of knowledge and networking. NAI Earle Furman has more SIOR and CCIM designees than any other firm in South Carolina.

101 East Washington Street, Suite 400Greenville SC 29601864 232 9040www.naiearlefurman.com

NAI Earle Furman principals

NAI EARLE FURMAN RETAIL MARKET REPORT Q1 2013

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Page 9: Q1 UPSTATE, SOUTH CAROLINA RETAIL MARKET REPORT · RETAIL TENANT Staff Report GSA Business Published March 12, 2013 JHM Hotels Inc. announced Tuesday Kilwins Chocolates and Ice Cream

www.naiearlefurman.com – Complete listings of NAI Earle Furman’s available properties

www.greenvilleeconomicdevelopment.com – The Greenville Area Development Corporation (GADC) is dedicated to the growth and prosperity of Greenville County, SC. Since its founding in 2001, GADC efforts have resulted in the creation of nearly 10,000 new jobs and more than $2 billion in capital investment in Greenville County. The organization’s continued successes are demonstrated by the innovative, dynamic, and inviting nature of our community.

www.upstatealliance.com – Formed in 2000, the Upstate South Carolina Alliance is a public/private regional economic development organization designed to market the dynamic 10-county Upstate region to the world. The 10 counties of the Alliance represent the commerce-rich northwestern corner of South Carolina

www.greenvillechamber.org - The Greater Greenville Chamber at its core is dedicated to promoting quality development of Upstate South Carolina through managed growth, service to members and the public, and a community-wide approach to issues shaping the region's future.

www.sccommerce.com - Provides information on trade, grants, rural development, and recycling. Includes databases of community profiles, labor market information, etc.

www.sciway.net - South Carolina's Information Highway is the largest directory of South Carolina information on the Internet.

www.southcarolinapowerteam.com - The South Carolina Power Team promotes industrial sites & industrial buildings in South Carolina and the state's unique advantages for industry.

www.greenvillesc.gov - Official website of the City of Greenville

www.spartanburgcounty.org – Official website of Spartanburg County government

www.greenvillecounty.org – Official website of Greenville County government

www.andersonsccounty.org - Official website of Anderson county government

www.cherokeecountysc.com - Official website of Cherokee county government

ADDITIONAL RESOURCES

Some of the data in this report has been gathered from third party sources including CoStar Group, Inc. and has not been independently verified by NAI Earle Furman, LLC. NAI Earle Furman, LLC makes no warranties or representations as to the completeness or accuracy thereof.

The Upstate Market is defined by: Greenville, Anderson, Spartanburg, Cherokee and Pickens counties.

Q1 2013 RETAIL ADVISORY BOARD

NAI EARLE FURMAN RETAIL MARKET REPORT Q1 2013

Bill SimsBroker

[email protected]

Jimmy WrightPrincipal & [email protected]

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