In what ways does your media product use, develop or challenge forms and conventions of real media products?

Matt Popli

Indie Pop

Romance

Simple Solo Singer

NarrativeHappy

Light hearted

Break up

Unhappy Hope

New beginnings

Love

A main convention within indie pop music videos are Narratives which mainly revolve around Romance

Taylor Swift is a perfect example of this. Her music video ‘Love Story’ which has a Romeo and Juliet inspired narrative, the ultimate love story. Her music video has an essence of love, romance and happiness which is portrayed through setting (grassy fields, kissing under the sunset.) close ups emphasizes that this is a 'love story’ as when there are close ups of them holding hands or kissing the audience is forced to focus on only this helping portray a romantic feeling.

Another main convention is that within pop/indie music videos there is normally only a solo singer. Rihanna’s music video ‘Only girl in the

world’ is an example as she is the only person in the music video. Like taylor swift she also follows a narrative of romance but within her lyrics ‘you make me feel like I’m the only girl in the world’ the red effect over

the video could connote a sense of love and romance as well as the close ups and happy and smiling facial expressions she uses almost as if her

lover is right in front of her

In terms of what conventions we used, we took in mind main conventions such as an overall sense of happiness within the music video

Through facial expressions

Free body movements

Florence and the Machine’s ‘You’ve got the Love’ is a perfect example of what we wanted for our video.

It had no narrative but a video made up of clips with a theme, which expressed happiness and

having a good time.

Space/moon and the stars theme

Forest, autumn theme

Props to emphasize this

moon

Lighting used to look like stars

Setting to emphasize the theme

Autumn leaves

Tree’s are in most shots

Solo Singer