q1 business update jm v7

creatingadvantage in 2016

"Coming together is a beginning; keeping together is progress; working together is success.“ – Henry Ford

genesis

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x

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one grayling

SeattleTech

Enterprise

CloudSan

FranciscoTech

Consumer

B2B

Los AngelesT&T

Consumer Tech

Gaming

Whiteboard

New YorkCorp/Crisis

IR

LATAM

T&T

Tech

Energy

TallahasseeState & Local

Lobbying

Washington

D.C.Federal Lobbying

& Policy

SacramentoState & Local

Lobbying

the hitso Tale of two halves – 1H vs 2H

o Improved unification across the network

o Key talent additions across all offices

o We won a lot of new business ($8M for the entire

year)

o The new brand; ambassadors offsite in SF

o Continuing to make progress as One Grayling

2015 in review

the misseso Missed budget

o Talent turnover

o Management of cross-office accounts

o Erosion, erosion, erosion

2015 in review

Establish Grayling

as THE agency to

Work For

and Work With

2016 business objectives

• Current revenue target of

$20,065mm

• Achieve second half Profit

Margin of 10%

• Maintain client base; mitigate

erosion

• Attract and retain the best people

2016 So Far …

some great work has been done…

new business wins…

awards…

2016 so far …

new business pipeline

• Mitigate Erosion

• Drive Organic Growth

• Land 2 new $1 million cornerstone accounts

• Land 10 cool innovative clients

• Launch thought leadership platforms

quantitative goals

• Build a culture reflective of who we want to

be

• Turn up the volume: Receive industry

recognition

• Enhance collaboration across the network

• Utilize Advisory Board

• Accelerate Training and Development

qualitative goals

how are we going to do it?

COMMUNICATIONS

UNLIMITEDREPUTATION

MGMT

KEY SECTORS

creating advantage in 2016

analytics &

insights

what is the problem

and opportunity?

strategy & content

what is the

roadmap?

creative design

apply creative life to

the strategy

channel execution

Paid, earned,

owned, social

technology

energy

financial services t&t

shared economy

audience reach

measurement for

effectiveness

5 core sectors

Consumer

Enterprise

Wearable

IOT

Mobile

Financial Tech

Payments

Security

Renewables

Utilities

Carbon Capture

Cyber Security

Tourism

Hospitality

E-commerce

Lifestyle

Hospitality

Transportation

Financial services

brand positioning

unbound

inventive, integrated

comms solutions

flexible

engineered for opportunity

and real-time adaptation

enterprising

enabling the

connections you need

to advance

always on

senior counsel and on

the ground support

available 24/7

tenacious

tireless commitment to

delivering great results

borderless

agile global network for

rapid, efficient

scalability

communicationsunlimited

communications that are…

new talent and tools

GCORE

strategic imperatives

bring new

brand to life

o Increase accountability

o Personal branding

o Train everyone on selling

“new” Grayling

o Look at new services and

offerings

leverage

unique model

at all times


o Train and ingrain with

everyone

o Showcase where it’s

coming to life

o Hire talent to advance

o Reinforce in all biz dev

and marketing messaging


o Launch a formal Grayling

way to delight our clients

o Conduct virtual jam

sessions and client

swarms

o Showcase internally and

through case studies

drive client-

centric culture

creatingadvantage series

• May 4 – Will Kunkel – Upselling Creative

• May 18 – Deb Morgan & Meghan Gross –

How to Connect With the Workforce of the

Future

• June 1 – Peter Harris – Managing Reputation

• June 15 – Lucia Domville – Navigating the

New World of SEC Guidelines and Policies

creating a people centric culture

future creatingadvantage series

• GCore training

• GMint training

• Spotlight on the 5 core sectors

• Spotlight on communications unlimited

• and?

our most important imperative

people first

meaningful work

recognition

rewardsprofessional development

enhanced communication

flexibility

service

flexibility

recognition

meaningful work


professional development

rewards


service

empowered

listen

fun

fun

entrepreneurial

empowered

what’s next?

what’s next?

CSRRecognition/R

ewards

Performance Reviews Client PACT

Annual Performance Management

Cycle

Set Objectives

January

Follow up and

Coaching

March

Performance and Salary

Review

July

Follow up and

Coaching

October

Setting Objectives Vision & Strategy,

Organizational Capabilities

Group Objectives (Office, Department)

Individual Objectives

Link individual

objectives to

Grayling’s

business goals

TImeline • April 28 – May 6 Local Leaders to schedule All

Hands Meetings with respective

teams to share local goals

• May 2 – May 13 Download Self Appraisal forms

and complete along with 3-4 goals

for balance of 2016

• May 15 – June 3 1st meeting to review Self

Appraisals and goals. Complete

draft of Performance Appraisal

• June 6 - June 17 Final Meeting to complete

Performance Review and confirm

rating.

Completed

Reviews due

to HR by June

23rd

Performance Management Spreecast

Tuesday May 3rd at 2:00pm

“Unless a commitment is made there are only promises and hopes but no plans.” –

Peter Drucker, Business and Management Leader

“Most people fail, not because of lack of desire, but, because of lack of commitment.”

– Vince Lombardi, Super Bowl winning football coach

• Delight our clients.

Every. Single. Time.

• Hold yourself, and others,

accountable.

• Live our values: Switched On,

Connected, Fearless.

• Create a culture that attracts the

best talent and clients in the

world.