pwn global webinar series: change management - magic or a developable skill?
TRANSCRIPT
BE THE CHANGE YOU WANT TO SEE
MICHELLE BRAILSFORD
PARTNER, JUPITER CONSULTING GROUP
About Me
The link between Managing Change & Happiness@Work
How we invested in change capability building around 4 key Change
Leadership Behaviours at the BBCW
> Attractor
> Edge & Tension
> Containment
> Creating Movement
Implementing a Masterful Change Approach – “We trust our people to
find the solution”
How Feminine Strengths can be leveraged to support Change Initiatives
AGENDA
ABOUT ME
>30 YEARS EXPERIENCE
DOING CHANGE
MANAGEMENT
HAPPINESS AT WORK
THE FRAMEWORK USED AT THE BBCW
StrategyHow we will get
there
VisionDistinctive,
compelling picture of the future
Organisation
Structure
Roles/job design
Governance
People
Headcount
Locations
New Required
Capabilities
Processes & Systems
Talent Management
Performance
management
Editorial
Compliance
Communication &
Engagement
Formal
Informal
Community building
Culture
Mindsets
Behaviours
Values
Target StateOutcomes &
success indicators
CHANGE CAPABILITY BUILDING
From Sustaining Change,
by Deborah Rowland & Malcolm Higgs
emergentSelf-assemblydirective
Attractor
Transforming
Space
Edge &
Tension
Container
Creating magnetic energy
Magnetic energy
Amplifying disturbance
Amplifies disturbance
Creating time and space for transforming encounters
Creates movement
Providing structure to manage anxiety
Holding structure
Attractor
Edge and tension
Transforming space Container
From Sustaining Change,
by Deborah Rowland & Malcolm Higgs
CREATES ENERGY BY TELLLING A COMPELLING STORY
AMPLIFIES DISTURBANCE BY CHALLENGING
EXISTING PARADIGMS
Detailed Results of Descriptor Analysis for
BBCWW as an Organisation2
YE
AR
S A
GO
Bureaucratic (7)
Complex (6)
Quality (5)
Cautious (5)
Permanently improving (4)
Passionate (4)
Inconsistent (4)
Slow to respond (4)
Pleasant atmosphere (4)
Siloed (4)
Process-based (3)
Opportunistic (3)
Political (3)
Inefficient (3)
TO
DA
Y Complex (10)
Passionate (8)
Bureaucratic (7)
Siloed (7)
Future oriented (5)
Pleasant atmosphere (5)
Global (5)
Collaborative (4)
Friendly (4)
Over-extended (4)
Hierarchical (4)
Process-based (4)
Political (4)
Creative (3)
IN 2
YE
AR
S T
IME Future Oriented (7)
Entrepreneurial (7)
Visionary (5)
Permanently improving (5)
Audience focussed (5)
Dynamic (5)
Global (5)
Leading edge (4)
Connected (4)
Inspiring (4)
Decisive (4)
Fair (3)
Efficient (3)
Engaging (3)
Top words selected to best describe BBC Worldwide as an organisation showing all words selected more than 3
times (frequency of selection indicated in brackets):
PROVIDES STRUCTURE - MAKES THE ANXIETY
BEARABLE
EXAMPLES OF TOOLS & PROCESSES
14
CREATES TIME AND SPACE FOR TRANSFORMING
ENCOUNTERS
JUST TALK SESSIONS
•Show staff we want and need to hear “where they are at”
•Sense any issues we may need to address as we move to implement
•Overall, help “channel anxiety” and create positive energy
•Show WEx operating as a team
•Encourage L2 to lead change
I KNOW-I UNDERSTAND-
I BELIEVE-I CAN-I WILL
IMPLEMENTING A MASTERFUL CHANGE APPROACH – “WE TRUST
OUR PEOPLE TO FIND THE SOLUTION”
A “Mastery” approach involves:
Ongoing communication of the case for change – explicitly
connecting to our strategy for the business
High levels of sponsorship from the top & high levels of
engagement from wider leadership in the change – with
responsibility taken for engaging everyone
Investment in change capability building
Attention to all aspects of the way we work – not just structure
e.g. culture, incentives, governance etc.
THE STRUCTURE
WEx
Balanced Regionalisation Implementation Team (“Brit”)
CCO Team
CBO Team
CDO Team
DoOTeam
NA Team UK TeamANZ
Team
Global Markets
Team
Finance, HR, BLA
& CommsTeams
Target StateOutcomes &
success indicators
StrategyHow we will get there
VisionDistinctive, compelling
picture of the future
Organisation Structure
BR architecture
L2 Structures (amended)
PeopleResourcing &
appointments process
Processes & SystemsNew business planning process
New content processNew investment
process/authorities Trade offs
Editorial approachSpend approvals
Engagement &
Communication
Change plan
Revised LG
Change capability building
Learning maps
Culture
Rules of the Game
Refreshed values
Culture survey
Leadership - WEx interaction
We set up People & Organisational Strategy Teams….
