pwes6 - la pubblicità è morta. viva la pubblicità - andrea girolami
TRANSCRIPT
La pubblicità è morta. Viva la pubblicità
Andrea Girolami, Giornalista e autore de "L'Atlante delle cose nuove"
Parte 1
La pubblicità è morta
Only 20 percent of the campaign’s “ad impressions”—ads that appear on a computer or smartphone screen—were even seen by actual people-Bloomberg.com
Probably about 50 percent of what you’re spending online is being stolen from you-Bloomberg.com
Lo scorso 16 settembre, Apple ha reso disponibile l’aggiornamento al nuovo sistema operativo iOS9 che consente l’installazione di programmi Ad blocker
Non ci ricorda qualcosa?
Parte 2
Viva la pubblicità
Media has always compromised user experience for advertising: that's why magazine stories are abruptly continued on page 96, and why 30-minute sitcoms are really just 22 minutes long. Media companies put advertising in the path of your attention, and those interruptions are a valuable product. Your attention is a valuable product.-The Verge
The other day, I read in the Times about the new book “The Girl In The Spider Web.” I did not find out about the book through a banner or 30-second TV spot, but I still bought it. In this case, PR was probably an important marketing channel. In our new world, different channels and new platforms, especially social, will become more important.-Digiday.com
"I think there's an opportunity to create a golden age of advertising, like another Mad Men age of advertising, where people are really creative and take it seriously."-Jonah Peretti, Buzzfeed CEO
Fine
CIAO