Putting Your Company’s Whole Brain to Work

present by Azhar Gawarir

Dr.Thomas li-Ping Tang

OUTLINE Biography for the author introduction Why then is it only now becoming

so necessary for managers to understand those differences?

Innovate or Fall Behind How We Act Conclusion

DOROTHY LEONARD

She is Professor of Business Administration.

she was joined the Harvard faculty in 1983 after teaching for three years at the Sloan School of

Management at the Massachusetts Institute of Technology.

She earned her Ph.D. from Stanford University.

SUSAN STRAUS

She is a behavioral scientist at the RAND Corporation

She is an adjunct associate professor in the Human-Computer Interaction

Institute at Carnegie Mellon University. she was received her B.A. in psychology

from the University of Michigan, Ann Arbor, and her M.A. and Ph.D. in industrial/organizational psychology from the University of Illinois at Urbana-Champaign.

INTRODUCTIONWe know that different people have different ways

to tackle the world and when people from these different culture interact in one place or one company ,and the manger want them to be one hand and To make these differences in thinking be in the interest of the company.

WHY THEN IS IT ONLY NOW BECOMING SO NECESSARY FOR MANAGERS TO UNDERSTAND THOSE DIFFERENCES? Because today’s complex products demand

integrating the expertise of individuals who do not innately understand one another. Today’s pace of change demands that these individuals quickly develop the ability to work together. If abrasion is not managed into creativity, it will constrict the constructive impulses of individuals and organizations alike. Rightly harnessed, the energy released by the intersection of different thought processes will propel innovation

INNOVATE OR FALL BEHIND A widely-accepted rule of business

states that if a company fails to continuously innovate it will fall behind for that i believe that the innovation is the main reason for any company or corporation to be success .

http://www.youtube.com/watch?v=dC_JHEJXMH4

HOW MANAGERS AVOID PERSONAL DISPUTES RESULTING FROM THE CREATIVE PROCESS:

1. Comfortable Clone Syndrome: is the desire to surround ourselves with people who think and act like we do to avoid conflict and the discomfort of being around others who are simply, in our eyes, strange and difficult.

2. Unable to manage employees with a variety of thinking styles

HOW WE ACT

Understand YourselfWhen you identify your style you will gain insight of your preferences in thinking and communication .

Your style can repress the very creativity you seek from you employee

FORGET THE GOLDEN RULE

Don’t treat people the way you want to be treated Tailor the communication to the receiver instead

of the sender In a cognitively diverse environment, a message

sent is not necessarily a message received Information must be delivered in the preferred

“language” of the recipient if it is to be received at all

HOW WE ACT

Create Whole-Brained Teams. The solution rests not in using our brains more but in

using them more effectively. Whole brain thinking allows us to understand, and

appreciate

LOOK FOR THE UGLY DUCKLING An ugly duckling is someone who grew

up feeling unattractive, with low resultant self esteem, and often a good personality to compensate. that person blossoms into an attractive person, but retains the good personality. This syndrome can occur in the workplace as well; an employee might start slow, with below average productivity and success, but become successful and productive later in his career.

MANAGE THE CREATIVE PROCESS Successful managers spend time getting

members of divers groups acknowledge their differences often through a joint exploration of the results of a diagnostic analysis and devise guidelines for working together before attempting to action the problem at hand

Set common goals Make operation guide lines explicit Set up agendas ahead of time

DEPERSONALIZE CONFLICT

People who do not understand cognitive preferences tend to personalize conflict, avoid it

Varying approaches to perceiving and assimilating data, making decisions, solving problems, and relating to other people, these approaches are preferences Every one has a preferred habit of thought that influences how they make decisions and interact with others

CAVEAT EMPTOR  Diagnostic instrument only measure one

aspect of personality: preferences in thinking styles and communication Preferences tend to be stable but life experience can affect them .

CONCLUSION

In today's organizations multiple view points need to be taken into account and effective understanding of different human personality has not altered through out recorded history. problem solving methodologies can help the innovation process .People have always had distinct preferences in their approaches to problem solving.

REFERENCES

www.businessweek.com/careers/content/sep2007/ca20070913_359965.htm

www.herrmann-europe.com/uk/pdf/12_short_cases.pdf

http://hbr.org/1997/07/putting-your-companys-whole-brain-to-work/ar/1

http://drfd.hbs.edu/fit/public/facultyInfo.do?facInfo=bio&facEmId=dleonard

www.goodreads.com/author/show/3419161.Susaan_Straus

www.rand.org/about/people/s/straus_susan_g.html

THANK YOU