putting the web to work for you
TRANSCRIPT
Putting the Web to Work For You
Presented By David Clark
@DavidOfClark
What’s Happening on the Web ?
Overview
Basics- Creating a solid foundation Stats Analysis – Got visitors ? So what ?Power of Video- Conversion Rate BoosterEmail Marketing Pay Per Click– When you gotta pay…Search Engines – Ah, Gooooooooooogle…Other Ways to Stand Out- why & how
Tools in the Web Marketers Belt
The Basics
Know Your User GroupsCreate a PlanHumanization of Brands
It Starts with a Great Website
• You’ve got 50 milliseconds…
• 75% judge a companies credibility by the look of their website
Websites - UX
5 Second TestF Pattern SIMPLE SIMPLE SIMPLEOne Call to ActionWhite Space
Image Source: my market research method
Statistical Analysis
Landing ExitsMobile vs DesktopBounce RateSet Some Goals
Power of Video
65% Of Users Visit The Marketer’s Website After Viewing A Video80% Of Your Online Visitors Will Watch A Video, While Only 20 Percent Will Actually Read Content In Its EntiretySocial Is begging for it!YouTube is number 2Types of Videos
Email Marketing
Inexpensive and Easy!Great Subject Lines = OpensUsing a third party is important – don’t get yourself blacklisted!Track EVERYTHINGBuild (don’t buy) a good listPut yourself in your subscribers shoesCall To Actions/ Link to your website ALWAYS A/B Test
Search Engines (SEO)
TIME is the one thing we DO know makes a differenceSlow GrowthIt’s about your entityContent needs to answer questionsNO ONE can make guaranteesAdopt ‘best practices’ and stick with it
Pay Per Click (SEM)The fastest way to get visitors on your website budget, & locationWrite GOOD ads, make ‘em RELEVANTMonitor and revise oftenQuality score controls your cpcLanding PagesRetargeting
PPC – Landing Pages
Improves conversion rates overallCreate custom content specific to the adsSimplifies the research process The average landing page conversion rate is 2.35%, yet the top 25% are converting at 5.31% or higher
PPC- Retargeting96% of the people who visit a website will leave without ever converting to a lead or sale
Source : BIG FLARE DIGITAL LTDwww.bigflare.com
Stand Out- Get Reviews
