Putting The REALTOR® Party & RPAC to Work

Charlie Oppler2013 REALTOR Party Disbursement Liaison

Where Your Money Goes

• REALTOR® Party Resources – from dues dollars

• RPAC Disbursements – from voluntary investments AND dues dollars

REALTOR® Party +

RPAC = Unparalleled Grassroots Power

A Winning Combination

REALTOR® Party Association Resources in 2012

• Nearly 550 REALTOR® Associations

• Tapped into 3,000 advocacy & community outreach programs

Never before have we touched so many REALTORS® in so many states with NAR community outreach and advocacy resources.

REALTOR® Party Resources

• Campaign Resources

• Member Mobilization Tools

• RPAC Fundraising Tools

• Housing opportunity and Smart Growth Grants

• Game Changers – funding for unique ideas

developed by REALTOR® Associations

Your Advocacy Dollars: Served Up Five Ways

Federal RPAC Disbursements• Federal Issue CampaignsState/local Candidate CampaignsState/local Issue Campaigns• Housing opportunity, smart

growth, diversity grants

RPAC Federal Disbursements

RPAC Three Ways

• Direct Contributions– “hard dollars” given directly to candidates

• Opportunity Races– directed only to REALTORS®

• Independent Expenditure Races– directed to public independent of campaign

•  

RPAC’s Winning Track Record -- Independent Expenditures & Opportunity Races

In 2012• Involved in 96 races• Won 76 races• 79 percent win rate

Breaking it Down:Opportunity Races

20 Primaries– Won 15, lost 5 = 75%

76 General – Won 61, lost 15 = 80%

96 TOTAL– Won 76, lost 20 = 79%

2012 Primary Election Targets:• Rep. Gary Miller (R-CA) - WON• Rep. Marc Veasey (D-TX) – WON• Rep. Gary Peters (D-MI) – WON

Breaking it Down:Independent Expenditures

2012 General Election Targets:• Rep. Brad Sherman (D-CA) - WON• Rep. Gary Miller (R-CA) - WON• Rep. Tom Latham (R-IA) - WON• Rep. Judy Biggert (R-IL) - LOST• Rep. Tom Reed (R-NY) - WON• Rep. Mike Fitzpatrick (R-PA) - WON

Breaking it Down:Independent Expenditures

Top 10 PACs in 2012—RPAC Still LeadsDirect Candidate Contributions

RPAC

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Honeywell

Auto Dealers

Electric

Worke

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Bankers

AT&T

Assoc f

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2012 RPAC Direct Contributions • 54 percent Republican• 46 percent Democrat

The MOST BIPARTISAN of “Top Ten”

RPAC Supports Pro-REALTOR® Candidates-- Regardless of Party

2010 Top Independent Expenditure Groups

0

5

10

15

20

25

American Crossroads (1)Chamber of Commerce (2)SEIU (3))Amer. Future Fund (4)AFSCME (5)Club for Growth (6)RPAC (7)

Interest Groups

2012 Top Independent Expenditure Groups

05

1015202530354045

American Crossroads (1)Chamber of Commerce (2)Amer. Future Fund (3)Club for Growth (5)SEIU (10)AFSCME (11)RPAC (25)

Interest Groups

State/Local Candidate Campaigns

State/Local Candidate CampaignsTen Times Bigger in 2012

• 242 Independent Expenditure Races

– In 38 States

– Compared with 29 races in 10 states in 2011

• Won 68 percent of primary races

• Won 63 percent of general election races

Grooming REALTORS® at State/Local Level

In 2012:

• Supported 47 REALTORS®

• Elected 26 REALTORS® to public

office

Polling is Key

174 Surveys in 2012

– 57 Primary polls

– 91 General Election polls

Candidate Training Academy

Pilot Sessions in Pennsylvania

and Nevada

– More to come in 2013

Success Stories

Posted at www.realtoractioncenter.com/rpi

Los Angeles Area REALTORS Move Quickly to Win City Council Special Election

Washington State REALTORS Score Victory in Edmonds Mayor’s Race

Arcadia (CA)

REALTORS® Put

Facebook to Work

in City Council

Election VictoryPennsylvania

Association Helps

Elect Two REALTOR®

Champions to General

Assembly

SouthEast Valley Association (AZ) Helps

Elect One of Their Own

to Chandler City Council —

In Close Race, Southwest Riverside (CA) REALTORS® Help Elect Friend to County Supervisor Office

Oklahoma

Association Goes

Beyond PAC

Contributions to

Help Elect Two

REALTOR®

Champions

Idaho REALTOR® Re-

Elect Tireless

Champion to

Pocatello City

Council

Some of the Mailers

State/LocalIssue Campaigns

State/Local Issue CampaignsFive Times Bigger in 2012

• From 11 Issue Campaigns in 2011 to 52 in 2012

• Fighting transfer taxes, saving the mortgage interest deduction supporting transportation projects, among the campaigns

Success Stories

Posted at www.realtoractioncenter.com/rpi

Los Angeles Area

REALTORS Defeat

Double Transfer Tax

Virgin Islands Association Takes on Historic Preservation With Issues Mobilization Grant

Transfer Tax

Victory in

Louisiana

Hilton Head (SC) REALTORS® Partner With Mayor for Balanced Land Management

Santa Fe REALTORS Bring New Life, and Housing, to “Tired” Commercial Area REALTORS® Help Bring Light Rail to Hampton Roads, VA

Oregon REALTORS® Pass

Ballot Measure 79 and

Stop Unfair, Double

Taxes

Kansas & Maryland REALTORS® Save Mortgage Interest Deduction for State’s Itemizers

North Dakota Association Stands

Up for Local Control

in Property Tax Battle

-- and Wins!

Putting it All Together

Other groups may have more money, but we have something they don’t…

We have…• Politically active REALTORS® in

every city and township• Three Way Agreement• Issues that Matter to All Americans• Bipartisan Advocacy

REALTOR® Party Resource Guide

• Campaign Resources

• RPAC Fundraising Tools

• Housing Opportunity & Smart Growth grants

• Game Changerswww.realtoractioncenter.com/rpi

So, What Are You Waiting For?

Don’t Waste Another Minute, Another Week, Another Month• Invest in RPAC

• Inspire colleagues to invest in RPAC

• Get your state/local association behind a

REALTOR ® Champion for public office

• Get your association involved in a state/local issue

campaign

Putting The REALTOR® Party & RPAC to Work

Charlie Oppler2013 REALTOR Party Disbursement Liaison