putting seo in context – how they fit a broad marketing strategy
TRANSCRIPT
TweetTweet
1
HomeServicesManaged SolutionsOur WorkCompanySupportContact UsBlog
Caliber Media GroupThings we thought you may want to know…
SEO in Contextby Caliber Media Group on January 6, 2014
SEO in Context…putting SEO inperspective
It is very helpful to know where a topic fits in to the “big picture” when you are learning about it. This is likethe top of the box in a large puzzle. By knowing what is going on around it, and what this “new thing”interacts with, you can more easily understand it.
First, a definition or two:
Search engine optimization (SEO), is the process of being found on the internet by people searching forinformation using keywords (including phrases) via natural or “organic” ranking for unpaid search.
SEM, or search engine marketing is the process of doing pretty much the same thing, but paying for beingfound. The biggest advantage of SEM is it is instant visibility but the disadvantage is visibility stops when thead budget is used up.
Taken together, SEO and SEM are about your web pages being found by people you want to find it. So, thefirst part of the “context of SEO” presumes you have a place to send these people to… a well designedwebsite and that they will find what you have to offer valuable. You also need to have someway to engageyour new visitor so they learn, buy, or share their information in a way that advances your objectives. Searchengine optimization does not existing in a vacuum – it is just one of the ways that marketers execute
promotional strategy.
Good SEO requires sound integration with your overall content and marketing strategy, knowledge of howyour customers search, and the ability to leverage your existing investment in other promotional efforts. Agrowing facet of SEO is Search Engine Compliance (SEC) which is following best current code practices,loading speed and white hat link building. Social Media is a growing part of SEO due to the authentic natureof the links it generates. In other words, SEO is becoming broader in that is no longer just about keywords.
People providing search engine optimization services have a tendency to make SEO a dark art. SEO is nota magic bullet but it is the single most important part of long term success for your website. We sometimesenjoy the mystery of the black box, and oversell its complexity which leaves our clients unable distinguishgood work from bad until they have made a considerable investment of time and money.
That approach is not good for providers who deliver comprehensive solutions based on best practices,solid marketing principles and hard work. Given that 85-90% of visitors to website come from organicranking, which comes from long-term, good SEO practices, it makes sense to “bake in” SEO and to use is asan cornerstone of your ongoing marketing practices.
Good, lasting search engine optimization solutions are notinexpensive, but they deliver far more long-term value in driving traffic that someone promising to get youon the front page of Google for $200 a month for a term no one is searching for.
At Caliber Media Group, we offer SEO as part of a full service Internet marketing strategy. Give us a call fora free evaluation of your website’s SEO effectiveness.
Tagged as: search engine compliance, SEM, SEO
{ 3 comments… read them below or add one }
frostwire April 10, 2011 at 9:28 pm
trying to find you on facebook, wats ur profile
Reply
Caliber Media Group December 19, 2013 at 12:50 pm
http://www.facebook.com/calibermediagroup
Reply
MMA DVDs September 24, 2011 at 7:39 am
Your blog has definitely inspired me to really totally change the way I run my site. I want to let youknow I appreciate all your hard work.
Reply
Leave a Comment
Name *
E-mail *
Website
Submit
Previous post: The Internet Marketing Agency – What Makes it Different from an Ad Agency?
Next post: New Site Launch: Rio Santiago
Recent Posts
New Site Launch: Rio SantiagoSEO in ContextThe Internet Marketing Agency – What Makes it Different from an Ad Agency?Hot Digital Marketing Trends in 2013Shorter Holiday Shopping Season in 2013 – How to Gain the Advantage
Recent Comments
Caliber Media Group on SEO in ContextMMA DVDs on SEO in Contextfrostwire on SEO in Context
Archives
January 2014December 2013November 2013October 2013September 2013August 2013July 2013June 2013May 2013April 2013March 2013February 2013January 2013December 2012November 2012October 2012September 2012August 2012July 2012June 2012November 2011October 2011September 2011August 2011July 2011June 2011May 2011July 2010
Categories
Blogs and BloggingCaliber ReachContent MarketingDigital MarketingDynamic RetargetingeCommerceeMail MarketingFacebookGoogle+Holiday ShoppingInbound Link BuildingInbound MarketingInternet ConsultingInternet MarketingInternet Marketing StrategyKeyword stategyKeyword targetingLinkedInMobil Marketing
Mobile ready websiteNavigabilityOrganic rankingPinterestPPC AdvertizingSearch Engine MarketingSearch Engine OptimizationSearch Engine VisabilitySEMSEOSEO and SEMSERPSocial MediaSocial Media Marketing (SMM)Strategic MarketingTwitterUncategorizedVideo MarketingWeb HostingWebsite NavigationWebsite securityWhite Hat SEO
Meta
Log inEntries RSSComments RSSWordPress.org