putting google transit to work for your agency | calact & cta conference, november 2008

Aaron Antrim, Trillium Solutions California Public & Community Transportation Conference | 6 Nov 2008

Putting Google Transit to work for your agency

More riders, fewer hassles

PRESENTATION OVERVIEW

Trillium More riders, fewer hassles

1. What’stheproblemwithconven6onalschedules?

2. GTFSismorethanGoogleTransit.3. Onlinecontentpartnershipstoleverage

GoogleTransit.4. WebSchedule,atoolforcrea6ngGTFS.

Destination Bus Stop Min. past hour

GREENVIEW 1A Transit Center :052 50:ht9 ta G3 60:ht01 ta G4 Pythian Castle :075 80:K ta ht116 90:Q ta ht117 Greenview Market :108 Zehndner & S :119 Zehndner at Q :12

DOWNTOWN 7 Greenview Market :108 Zehndner & S :119 Zehndner at Q :12

10 31:Q ta ht1111 41:K ta ht1112 51:ht11 ta H13 61:azalP14 71:ht6 ta H15 Uniontown Square :191 02:llaH ytiC

SUNNYBRAE 1A Transit Center :202 12:ht9 ta G3 12:ht01 ta G

32 22:F ta ht1133 32:ht11 ta B29 42:B ta ht4137 HSU (Library) :2618 82:B ta ht4120 14th at Union :2921 Union at 11th :3021 Community Center :31

(10:30 to 2:30 or on request)22 33:nnI ynoloC23 Sunnybrae Prof. Bldg. :3424 Sunnybrae Centre :35

Sunnybrae Loop :37

DOWNTOWN Sunnybrae Loop :3724 Sunnybrae Centre :4125 Crescent Way :4226 Equinox School :4427 Union at 11th :4528 14th at Union :4629 74:B ta ht4137 HSU (Library) :5030 LK Wood at 14th :5131 14th West of G :5212 35:ht11 ta H13 45:azalP14 55:ht6 ta H15 Uniontown Square :561 75:llaH ytiC

1A Transit Center :57


HSU - 1A 50:retneC tisnarTVALLEY WEST 2 50:ht9 ta G

3 60:ht01 ta G16 70:ht21 ta G36 70:ht41 ta G38 80:ht61 ta G39 90:ht81 ta G

Sunset overcrossing - -37 HSU Plaza Ave. (Library) :10

L.K. Wood Blvd./to Redwood Ave.* :11Sunset to Alliance :15

40 71:doowtseW41 Alliance at Hilfiker :1842 91:raepS ta ecnaillA43 Janes & Edith (eastside) :2145 22:hcnaR .rT .J yzaL

DOWNTOWN 46 McDonalds (Valleywest) :2455 Valleywest Blvd. (south corner) :2447 Hallen Drive (Valleywest Mobil Est.) :2556 Valleyeast (Apt. complex) :2548 Town & Country Tr. Villa :2849 Madriver Gardens/Janes Rd. :3050 Janes & Edith/M.R. Hosp. (westside) :3251 Alliance Corners Spear Ave. :3452 Alliance & Hilfiker (Humboldt Plaza) :3540 Westwood Market (Alliance & Stromberg) :36

Sunset Run (Alliance & Foster Ave.) :38LKWood Blvd. to Redwood Ave.* :39

37 HSU Plaza Ave. (Library) :4553 84:ht81 & H54 94:ht61 & H

05:ht41 & H12 15:ht11 & H13 25:azalP ht9 & H14 35:ht6 & H15 Uniontown Shopping Center :551 City Hall 7th & F St. :55

1A Transit Center (off F. between 9th & 10th) :57

Red Route Schedule Gold Route Schedule

HOURS OF OPERATION:

The Arcata & Mad River Transit System was initi-ated by the Arcata City Council to provide analternative form of transportation within the citylimits for all citizens, with the objectives ofsaving energy and serving groups such as seniorcitizens and students.

The cost of the system is o!set by fares (25%)and revenues obtained from a portion of the statesales tax on gasoline (75%).

A&MRTS is convenient and comfortable—ser vingto within " mile of most city residents . . .For information call:

822-3775

Fares

Regular Fare

Senior Citizen 65 & UpTicket Books -Ten Tickets for $2.00

Children Age 3-6Group Rates Available forChildren. Call (707) 822-3775

HSU Students, Faculty & Sta!with current HSU I.D.cash subsidy to City fromparking !nes at HSU.

Available on the bus & transit center

Bus driver carries no change

ARCATA & MAD RIVER TRANSIT SYSTEM

BUSES SERVING L.K. WOOD BLVD. STOP ONLY

ON EAST SIDE OF STREET.

E!ective July 2003

TRANSIT CENTER925 E StreetBetween 10th & 9th

Transfer to HTA

Bus stops on demand at intersections.

CLOSED ON MAJOR HOLIDAYS:NEW YEARS DAY • MEMORIAL DAY

MARTIN LUTHER KING DAY • 4TH OFJULY • LABOR DAY

THANKSGIVING DAY & DAY AFTERCHRISTMAS DAY & DAY AFTER

GENERAL REFERENCE:

Arcata:Chamber of Commerce ........... 822-3619

City Hall ................................... 822-5951

Fire Dept. ................................. 822-2000

Library ...................................... 822-5954

Police ....................................... 822-2428

Highway Patrol ............................ 822-5981

H.S.U. Information ....................... 826-3011

Arcata Ambulance ....................... 822-4166

Mad River Comm. Hosp. ............. 822-3621

Emergency Calls ................................. 911

Frequently called No.!s

TRANSPORTATION:

A&MRTS ...................................... 822-3775

Eureka Transit ............................. 443-0826

Redwood Transit (H.T.A.) ............ 443-0826

Greyhound ................................... 825-8934

....................................... (800) 231-2222

Arcata Dial-A-Ride Info ............... 822-3775

Dial-A-Ride pickup ...................... 442-4555

City Cab ....................................... 442-4551

Express Taxi ................................ 442-0900

Airport Shuttle ............................. 442-9266

AMTRACK ........................ (800) USA-RAIL

A

SATURDAY:GOLD ROUTE ON EVEN HOURS

RED ROUTE ON ODD HOURS


PROBLEM: SCHEDULES ARE HARD‐TO‐USE









Sunnybrae Loop :37















HOURS OF OPERATION:




822-3775

Fares

Regular Fare









E!ective July 2003


Transfer to HTA





GENERAL REFERENCE:


City Hall ................................... 822-5951

Fire Dept. ................................. 822-2000

Library ...................................... 822-5954

Police ....................................... 822-2428

Highway Patrol ............................ 822-5981

H.S.U. Information ....................... 826-3011



Emergency Calls ................................. 911


TRANSPORTATION:

A&MRTS ...................................... 822-3775

Eureka Transit ............................. 443-0826


Greyhound ................................... 825-8934

....................................... (800) 231-2222



City Cab ....................................... 442-4551

Express Taxi ................................ 442-0900

Airport Shuttle ............................. 442-9266

AMTRACK ........................ (800) USA-RAIL

A











Sunnybrae Loop :37















HOURS OF OPERATION:




822-3775

Fares

Regular Fare









E!ective July 2003


Transfer to HTA





GENERAL REFERENCE:


City Hall ................................... 822-5951

Fire Dept. ................................. 822-2000

Library ...................................... 822-5954

Police ....................................... 822-2428

Highway Patrol ............................ 822-5981

H.S.U. Information ....................... 826-3011



Emergency Calls ................................. 911


TRANSPORTATION:

A&MRTS ...................................... 822-3775

Eureka Transit ............................. 443-0826


Greyhound ................................... 825-8934

....................................... (800) 231-2222



City Cab ....................................... 442-4551

Express Taxi ................................ 442-0900

Airport Shuttle ............................. 442-9266

AMTRACK ........................ (800) USA-RAIL

A





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N O R T H B O U N D

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More riders, fewer hassles Trillium More riders, fewer hassles

Almosthalfofpar6cipantswereunabletocorrectlyiden6fybus6mesusingthetabularschedules.

Design Elements of EffecBve Transit InformaBon Materials,Na#onalCenterforTransitResearchattheUniversityofSouthFlorida(h;p://www.nctr.usf.edu/pdf/527‐12.pdf)

StudyResult:



SOLUTION: ONLINE TRAVEL INFO


Pew Internet & American Life Project,(h;p://www.pewinternet.org/pdfs/PIP_Internet_and_Daily_Life.pdf)

Thethird mostcommoninternetac6vityforAmericansisto“search for a map or driving direcBons,” (87%)behindonlyemailandusingsearchengines.

GTFS: MORE THAN GOOGLE TRANSIT

mtsotp.com: PublicTransporta6onstopandservicefinderGTFS:MorethanGoogleTransit

transitmaps.org GTFS:MorethanGoogleTransit

Sendero GPS GTFS:MorethanGoogleTransit

TimeTablePublisher

TimeTable Publisher afree,opensourceappfromourfriendsatTriMet

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7:35 7:40 7:45 7:47 7:49 7:55 7:57 7:59 8:01 8:05— 8:10 8:15 8:17 8:19 8:25 8:27 8:29 8:31 8:35— 8:40 8:45 8:47 8:49 8:55 8:57 8:59 9:01 9:05— 9:10 9:15 9:17 9:19 9:25 9:27 9:29 9:31 9:35— 9:40 9:45 9:47 9:49 9:55 9:57 9:59 10:01 10:05

— 10:10 10:15 10:17 10:19 10:25 10:27 10:29 10:31 10:35— 10:40 10:45 10:47 10:49 10:55 10:57 10:59 11:01 11:05— 11:10 11:15 11:17 11:19 11:25 11:27 11:29 11:31 11:35— 11:40 11:45 11:47 11:49 11:55 11:57 11:59 12:01 12:05— 12:10 12:15 12:17 12:19 12:25 12:27 12:29 12:31 12:35

— 12:40 12:45 12:47 12:49 12:55 12:57 12:59 1:01 1:05— 1:10 1:15 1:17 1:19 1:25 1:27 1:29 1:31 1:35— 1:40 1:45 1:47 1:49 1:55 1:57 1:59 2:01 2:05— 2:10 2:15 2:17 2:19 2:25 2:27 2:29 2:31 2:35— 2:40 2:45 2:47 2:49 2:55 2:57 2:59 3:01 3:05

— 3:10 3:15 3:17 3:19 3:25 3:27 3:29 3:31 3:35— 3:40 3:45 3:47 3:49 3:55 3:57 3:59 4:01 4:05— 4:10 4:15 4:17 4:19 4:25 4:27 4:29 4:31 4:35— 4:40 4:45 4:47 4:49 4:55 4:57 4:59 5:01 5:05— 5:10 5:15 5:17 5:19 5:25 5:27 5:29 5:31 5:35

— 5:40 5:45 5:47 5:49 5:55 5:57 5:59 6:01 6:056:40 6:10 6:15 6:17 6:19 6:25 6:27 6:29 6:31 6:356:55 7:00 7:02 7:04 7:06 7:15 7:17 7:19 7:21 7:23

TimeTablePublisher.com : PDF generation — created by Frank Purcell.

Page #1 Created on: 10.24.2008 at 1:10:PM PDT Effective: October 24, 2008

TimeTable Publisher createsbeau#fulPDFschedules

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MAKE THE MOST OF GOOGLE TRANSIT WITH EARNED MEDIA

Onlineeventcalendarintegra6onformoreoff‐peakriders

North Coast Journal, Humboldt County California

Leveraging Google Transit

HTA

.ORG

HTA.ORG

GetSaBsfacBon.com: User‐poweredcustomerservice

"The most reliable source for data is the one that is ultimately responsible for the data. For transit data this source is a transit agency, not a regional transit authority, not a clearinghouse, not a DOT. Introducing a third party data provider is not efficient, cost-effective, or warranted with today's web technologies and standards. Nor has this approach historically proven to be effective, as only the authority over the data has an inherent vested interest in its accuracy and precision."

Bibiana McHugh, IT Manager for GIS and Location-Based Systems, TriMet, Portland

Who should put data on Google Transit?

Questions?


"We want to provide the most accurate and up to date information to our customers in a timely manner without adding overhead to our process. Making our data readily available on the web is the easiest, most direct and efficient method. Introducing a data clearing house as a barrier between us and our customers just doesn't make sense. If a clearing house could add value to the data we make available, it's right there for them to use.”

Tim McHugh, Chief Technology Officer, TriMet, Portland

Who should put data on Google Transit?

putting google transit to work for your agency | calact & cta conference, november 2008

Technology

34sunnybrae1a transit

google transit

alliance foster ave

sunset run alliance

ranch mcdonalds valleywest

thsunset overcrossinghsu

arcata city council

janes edithm