put your business directly into the palm of your buyer’s hand!

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Text Keyword: POPCORN to 22828 to get the “What’s Poppin’? eNews” Top 10 Tips for Mobile Marketing

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How to put your business in the palm of the buyers’ hand with mobile responsive emails and websites. Top 10 Tips for Mobile Marketing looks at leveraging your digital footprint. Read the accompanying article on Wedding Network http://mrkt.ms/UDpk.Start where you are, know where you want to go and put a plan into place.

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Page 1: Put your business directly into the palm of your buyer’s hand!

Text Keyword: POPCORN to 22828 to get the “What’s Poppin’? eNews”

Top 10 Tips for Mobile Marketing

Page 2: Put your business directly into the palm of your buyer’s hand!

Text Keyword: POPCORN to 22828 to get the “What’s Poppin’? eNews”

Text Keyword: POPCORN to 22828

Copyright © 2012 Constant Contact, Inc.

Don RichardsonDon RichardsonAuthorized Local Expert for Constant ContactOwner, Digital Popcorn Marketing

[email protected]@DigitalPopcorn.net

Facebook.com/digitalpopcornFacebook.com/digitalpopcorn

Twitter.com/digitalpopcornTwitter.com/digitalpopcorn

Page 3: Put your business directly into the palm of your buyer’s hand!

Text Keyword: POPCORN to 22828 to get the “What’s Poppin’? eNews”

#10 We live in a

mobile world!”

Page 4: Put your business directly into the palm of your buyer’s hand!

Text Keyword: POPCORN to 22828 to get the “What’s Poppin’? eNews”

66.8%In US now have Smart phones

Source: comScore (January 2014)

Did you know?

Page 5: Put your business directly into the palm of your buyer’s hand!

Text Keyword: POPCORN to 22828 to get the “What’s Poppin’? eNews”

#9 Mobile devices now DOMINATE the marketplace!

Page 6: Put your business directly into the palm of your buyer’s hand!

Text Keyword: POPCORN to 22828 to get the “What’s Poppin’? eNews”

Source: Movable Ink US (Q1 2014)

Did you know?

Page 7: Put your business directly into the palm of your buyer’s hand!

Text Keyword: POPCORN to 22828 to get the “What’s Poppin’? eNews”

#8 I don’t always

have to be on my smart phone.

A person has tosleep you know!

Page 8: Put your business directly into the palm of your buyer’s hand!

Text Keyword: POPCORN to 22828 to get the “What’s Poppin’? eNews”

■ Smart phone email opens peak in the “early morning,” (before work)■ Tablet email usage is concentrated in the evening (8 pm and 11 pm) ■ Smart phone usage is dominant throughout the day.

Source: Movable Ink US (Q1 2014)

Page 9: Put your business directly into the palm of your buyer’s hand!

Text Keyword: POPCORN to 22828 to get the “What’s Poppin’? eNews”

#7 Searches for

directions and locations are tops for

smart phones.

Page 10: Put your business directly into the palm of your buyer’s hand!

Text Keyword: POPCORN to 22828 to get the “What’s Poppin’? eNews”

Where am I?Where are you?

How did we get here?Where can we get

coffee?

Page 11: Put your business directly into the palm of your buyer’s hand!

Text Keyword: POPCORN to 22828 to get the “What’s Poppin’? eNews”

Claim yourbusiness listing on

Search Engine Maps

Page 12: Put your business directly into the palm of your buyer’s hand!

Text Keyword: POPCORN to 22828 to get the “What’s Poppin’? eNews”

#6 Be Consistent(Name Address and Phone)Company NameAddressCity, State ZipPhone #

Use the US Postal Service websiteto verify the correct address.

Page 13: Put your business directly into the palm of your buyer’s hand!

Text Keyword: POPCORN to 22828 to get the “What’s Poppin’? eNews”

#5Leverage Third Party Resources

Which are alreadyMobile Friendly

■ Search Engine Maps■ Urban Spoon, Trip Advisor■ Internet Directories■ Email Updates ■ Offers & Social Media

Page 14: Put your business directly into the palm of your buyer’s hand!

Text Keyword: POPCORN to 22828 to get the “What’s Poppin’? eNews”

#4Start building your list of interested people ▪ Sign up on website▪ Text to Join

Page 15: Put your business directly into the palm of your buyer’s hand!

Text Keyword: POPCORN to 22828 to get the “What’s Poppin’? eNews”

#3 Test your website to see

how it looks on asmart phone and tablet.

Best Practice:A Mobile Responsive website that automatically

adjusts to the screen size of the visitor.

Page 16: Put your business directly into the palm of your buyer’s hand!

Text Keyword: POPCORN to 22828 to get the “What’s Poppin’? eNews”

With mobile, the finger is the new curser, so make sure it's really easy to click (touch)!

Use a single,clear call to action.

Avoid tiny fonts.

Page 17: Put your business directly into the palm of your buyer’s hand!

Text Keyword: POPCORN to 22828 to get the “What’s Poppin’? eNews”

Is it mobile responsive?

Page 18: Put your business directly into the palm of your buyer’s hand!

Text Keyword: POPCORN to 22828 to get the “What’s Poppin’? eNews”

Bonus Tip:A website built with WordPress software is mobile responsive.

Combine WordPress with a professional theme and you can

have a mobile responsive site that is clean, fresh and fast!

Page 19: Put your business directly into the palm of your buyer’s hand!

Text Keyword: POPCORN to 22828 to get the “What’s Poppin’? eNews”

Professional Themes

Themes: www.DigitalPopcorn.net/studiopress

Hosting: www.DigitalPopcorn.net/wpengine

Page 20: Put your business directly into the palm of your buyer’s hand!

Text Keyword: POPCORN to 22828 to get the “What’s Poppin’? eNews”

#2 Wouldn’t

“Ma Bell” like to get her hands on a

smart phone now!

Page 21: Put your business directly into the palm of your buyer’s hand!

Text Keyword: POPCORN to 22828 to get the “What’s Poppin’? eNews”

#1 Utilize branded email &

social media updates to put your business

directly into the palm of your buyer’s hand!

Page 22: Put your business directly into the palm of your buyer’s hand!

Text Keyword: POPCORN to 22828 to get the “What’s Poppin’? eNews”

http://www.DigitalPopcorn.net/cc

Page 23: Put your business directly into the palm of your buyer’s hand!

Text Keyword: POPCORN to 22828 to get the “What’s Poppin’? eNews”

Action Steps!Increase Traffic• Easier to Find.• Local Directories.• Check in Locations.• eMail Teasers.• Nice Look and Feel.• Being Consistent.• Social Marketing.

Generate Business• Go To Resource.• Helpful Information.• Easy to Contact.• Easy to Buy From.• Explain Things Well.• Same Language!• Text to Join

Page 24: Put your business directly into the palm of your buyer’s hand!

Text Keyword: POPCORN to 22828 to get the “What’s Poppin’? eNews”

Text Keyword: POPCORN to 22828

Copyright © 2012 Constant Contact, Inc.

Don RichardsonDon RichardsonAuthorized Local Expert for Constant ContactOwner, Digital Popcorn Marketing

[email protected]@DigitalPopcorn.net

Facebook.com/digitalpopcornFacebook.com/digitalpopcorn

Twitter.com/digitalpopcornTwitter.com/digitalpopcorn