put your business directly into the palm of your buyer’s hand!
DESCRIPTION
How to put your business in the palm of the buyers’ hand with mobile responsive emails and websites. Top 10 Tips for Mobile Marketing looks at leveraging your digital footprint. Read the accompanying article on Wedding Network http://mrkt.ms/UDpk.Start where you are, know where you want to go and put a plan into place.TRANSCRIPT
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Top 10 Tips for Mobile Marketing
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Copyright © 2012 Constant Contact, Inc.
Don RichardsonDon RichardsonAuthorized Local Expert for Constant ContactOwner, Digital Popcorn Marketing
[email protected]@DigitalPopcorn.net
Facebook.com/digitalpopcornFacebook.com/digitalpopcorn
Twitter.com/digitalpopcornTwitter.com/digitalpopcorn
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#10 We live in a
mobile world!”
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66.8%In US now have Smart phones
Source: comScore (January 2014)
Did you know?
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#9 Mobile devices now DOMINATE the marketplace!
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Source: Movable Ink US (Q1 2014)
Did you know?
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#8 I don’t always
have to be on my smart phone.
A person has tosleep you know!
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■ Smart phone email opens peak in the “early morning,” (before work)■ Tablet email usage is concentrated in the evening (8 pm and 11 pm) ■ Smart phone usage is dominant throughout the day.
Source: Movable Ink US (Q1 2014)
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#7 Searches for
directions and locations are tops for
smart phones.
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Where am I?Where are you?
How did we get here?Where can we get
coffee?
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Claim yourbusiness listing on
Search Engine Maps
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#6 Be Consistent(Name Address and Phone)Company NameAddressCity, State ZipPhone #
Use the US Postal Service websiteto verify the correct address.
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#5Leverage Third Party Resources
Which are alreadyMobile Friendly
■ Search Engine Maps■ Urban Spoon, Trip Advisor■ Internet Directories■ Email Updates ■ Offers & Social Media
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#4Start building your list of interested people ▪ Sign up on website▪ Text to Join
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#3 Test your website to see
how it looks on asmart phone and tablet.
Best Practice:A Mobile Responsive website that automatically
adjusts to the screen size of the visitor.
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With mobile, the finger is the new curser, so make sure it's really easy to click (touch)!
Use a single,clear call to action.
Avoid tiny fonts.
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Is it mobile responsive?
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Bonus Tip:A website built with WordPress software is mobile responsive.
Combine WordPress with a professional theme and you can
have a mobile responsive site that is clean, fresh and fast!
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Professional Themes
Themes: www.DigitalPopcorn.net/studiopress
Hosting: www.DigitalPopcorn.net/wpengine
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#2 Wouldn’t
“Ma Bell” like to get her hands on a
smart phone now!
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#1 Utilize branded email &
social media updates to put your business
directly into the palm of your buyer’s hand!
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http://www.DigitalPopcorn.net/cc
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Action Steps!Increase Traffic• Easier to Find.• Local Directories.• Check in Locations.• eMail Teasers.• Nice Look and Feel.• Being Consistent.• Social Marketing.
Generate Business• Go To Resource.• Helpful Information.• Easy to Contact.• Easy to Buy From.• Explain Things Well.• Same Language!• Text to Join
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Copyright © 2012 Constant Contact, Inc.
Don RichardsonDon RichardsonAuthorized Local Expert for Constant ContactOwner, Digital Popcorn Marketing
[email protected]@DigitalPopcorn.net
Facebook.com/digitalpopcornFacebook.com/digitalpopcorn
Twitter.com/digitalpopcornTwitter.com/digitalpopcorn