pushpendra pp.doc

8/14/2019 pushpendrA pp.doc

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PRACTICE AND PERFORMANCE OF

RETAILERS TOWARDS RELIANCE GSM AND

CDMA SERVICES IN NOIDA

Submitted in partial fulfillment of the requirement for the award of the degree ofPGDM

By

Pushpendra Pratap

Ro! No. DM1214131 SESSION "#$"%$&

ACC'RATE INSTIT'TE OF MANAGEMENT ( TEC)NOLOG*+PLOT NO

&,+-no.ed/e Par0 1+GREATER NOIDA%"#$1#$ 2'P3

Septe45er "#$1


2/75

AC-NOWLEDGMENT

Firt of all ! would li"e to than" the Management at #ethire $onultant. for gi%ing me the

opportunit& to do m& pro'e$t training in their eteemed organi(ation. ! am highl& obliged to

Ms!Ananda pandey for gi%ing me to underta"e m& training at #et )ire $onultant* +oida.

,nd ! am highl& indebted to m& mentor Pro6! Pradeeep Ver4aand to m& $ollege fa$ult&

member for their guidan$e and $ontant uper%iion a well a for their upport in $ompleting

the pro'e$t.

Finall&* ! would li"e to than" m& friend and famil& member for gi%ing u $ontant upport and

en$ouragement.

P'S)PENDRA PRATAP


3/75

COMPAN* CERTIFICATE

-hi i to $ertif& that Mr. Puhpendra Pratap tudent of PGDM of ,$$urate !ntitute of

Management -e$hnolog& *

Greater +oida ha underta"en the pro'e$t titled Pra$ti$e and performan$e of /etailer

toward GSM and 0DM, er%i$e in +oida at #et)ire 0onultantFrom 14thMa& 213

to 1thul& 213 and ha $ompleted the pro'e$t u$$efull&.

! wih him a u$$e in all hi future $areer endea%or.

!ndutr& Guide +ame Deignation 5rgani(ation6 Seal


4/75

CERTIFICATE

-hi i to $ertif& that Mr. Puhpendra Pratap of ,007/,-8 !+S-!-7-8 5F

M,+,G8M8+- -80)+595G: ha u$$efull& $ompleted the pro'e$t wor"

titled ;Pra$ti$e and performan$e of /etailer toward GSM and 0DM, er%i$e in

+oida< in partial fulfillment of requirement for the $ompletion PGDM a pre$ribed b&the ,!0-8.

Signature ..

Prof. Pradeep =arma

Date:


5/75


6/75

Introduction


7/75

Telecom Industry in India

-he tele$om indutr& i one of the fatet growing indutrie in !ndia. !ndia ha nearl& 2

million telephone line ma"ing it the third larget networ" in the world after 0hina and 7S,.

!ndian tele$om indutr& ha the growth rate of 2A.

!ndia with it high population and de%elopment potential i ha%ing one of the fatet growing

tele$om networ" in the world. !ndia6 publi$ e$tor tele$om $ompan& #S+9 i the th larget

tele$om $ompan& in the world. /elian$e* #harti ,irtel* -ata !ndi$om* =odafone* !dea* =irgin*

,ir$el and 7ninor are other ma'or pla&er in !ndia. )owe%er* rural !ndia till la$" with trong

infratru$ture. -he tele$om er%i$e mar"et i regulated b& -/,! Tee7o4 Re/uatory

Author8ty o6 Ind8a3!

Telecommunication sector in India can be divided into two

segments:

Fied Service !rovider "FS!s# $ Cellular Services%

FiEed line er%i$e $onit of bai$ er%i$e* national or dometi$ long ditan$e and

international long ditan$e er%i$e. -he tate operator #S+9 and M-+9H* a$$ount foralmot per $ent of re%enue from bai$ er%i$e. Pri%ate e$tor er%i$e are preentl&

a%ailable in ele$ti%e urban area* and $olle$ti%el& a$$ount for le than B per $ent of

ub$ription. )owe%er* pri%ate er%i$e fo$u on the buineI$orporate Se$tor* and offer

reliable* high? end er%i$e* u$h a leaed line* !SD+* $loed uer group and

%ideo$onferen$ing.

0ellular er%i$e $an be further di%ided into two $ategorie Global S&tem for Mobile

0ommuni$ation GSMH and 0ode Di%iion Multiple ,$$e 0DM,H. -he GSM e$tor i

dominated b& ,irtel* =odafone and !dea 0ellular* while the 0DM, e$tor i dominated b&

/elian$e* -ata !ndi$om and M-S. 5pening up of international and dometi$ long ditan$e

telephon& er%i$e are the ma'or growth dri%er for $ellular indutr&. 0ellular operator get

ubtantial re%enue from thee er%i$e* and $ompenate them for redu$tion in tariff on

airtime* whi$h along with rental wa the main source of revenue. The reduction in tariffs

for airtime* national long ditan$e* international long ditan$e* and handet pri$e ha dri%en

demand.


8/75

&odern growt'

, large population* low telephon& penetration le%el* and a rie in $onumerJ in$ome and

pending owing to trong e$onomi$ growth ha%e helped ma"e !ndia the fatet?growing

tele$om mar"et in the world. -he firt and larget operator i the tate?owned in$umbent

#S+9* whi$h i alo the th larget tele$om $ompan& in the world in term of it number of

ub$riber. #S+9 wa $reated b& $orporati(ation of the ertwhile D-S Department of

-ele$ommuni$ation Ser%i$eH* a go%ernment unit reponible for pro%iion of telephon&

er%i$e. Subequentl&* after the tele$ommuni$ation poli$ie were re%ied to allow pri%ate

operator* $ompanie u$h a #harti -ele$om* -ata !ndi$om* =odafone* M-+9* !dea*

=odafone and #P9 ha%e entered the pa$e of ma'or operator in !ndia. )owe%er* rural !ndia

till la$" trong infratru$ture.

!n 212* an arti$le b&Business weekmaga(ine reported that !ndiaJ mobile phone mar"et i the

fatet growing in the world* with $ompanie adding ome A million new $utomer a month.

-he total number of telephone in the $ountr& $roed the million mar" on ,pril 3 213.

-he o%erall tele?denit& ha in$reaed to @1.1 in ,pril 213. !n the wirele egment* @.B

million ub$riber ha%e been added in ,pril 213. -he total wirele ub$riber GSM*0DM, C99 FHH bae i more than million now. -he wire line egment ub$riber bae

tood at 31.@ million in ,pril 213.

(rowt' o) mobile tec'nology

!ndia ha be$ome one of the fatet?growing mobile mar"et in the world. -he mobile er%i$e

were $ommer$iall& laun$hed in ,ugut 1B in !ndia. !n the initial BA &ear the a%erage

monthl& ub$riber addition were around .B to .1 million onl& and the total mobile

ub$riber bae in De$ember 22 tood at 1.B million. )owe%er* after the number of

proa$ti%e initiati%e ta"en b& regulator and li$enor* the monthl& mobile ub$riber addition

in$reaed to around 2 million per month in the &ear 23?4 and 24?B.

,lthough mobile telephone followed the +ew -ele$om Poli$& 14* growth wa tard& in the

earl& &ear be$aue of the high pri$e of handet a well a the high tariffstructure of mobile

telephone. -he +ew -ele$om Poli$& in 1* the indutr& heralded e%eral pro $onumer

initiati%e. Mobile ub$riber addition tarted pi$"ing up. -he number of mobile phone added


9/75

throughout the $ountr& in 23 wa 1A million* followed b& 22 million in 24* 32 million in

2B and AB million in 2A.

-he onl& $ountr& with more mobile phone than !ndia with 24A million mobile phone i 0hina

4@ million. !ndia ha opted for the ue of both the GSM global &tem for mobile

$ommuni$ationH and 0DM, $ode?di%iion multiple a$$eH te$hnologie in the mobile

e$tor. !n addition to landline and mobile phone* ome of the $ompanie alo pro%ide the

C99 er%i$e. -he mobile tariff in !ndia ha%e alo be$ome lowet in the world. , new mobile

$onne$tion $an be a$ti%ated with a monthl& $ommitment of 7SK.1B onl&. !n 2B alone 32

million handet were old in !ndia. -he data re%eal the real potential for growth of the !ndian

mobile mar"et. !n ,pril 213 the total GSM and 0DM, mobile ub$riber bae in the $ountr&

wa million.

!n ,pril 2@ the !ndian Department of -ele$om Do-H ha dire$ted all mobile phone er%i$e

uer to di$onne$t the uage of unbranded 0hinee mobile phone that do not ha%e

!nternational Mobile 8quipment !dentit& !M8!H number* be$aue the& poe a eriou e$urit&

ri" to the $ountr&. Mobile networ" operator therefore planned to upend the uage of around

3 million mobile phone about @ of all mobile in the $ountr&H b& ,pril 3.

Ne9t /enerat8on net.or0s

!n the +eEt Generation +etwor"* multiple a$$e networ" $an $onne$t $utomer to a $ore

networ" baed on !P te$hnolog&. -hee a$$e networ" in$lude fiber opti$ or $oaEial $able

networ" $onne$ted to fiEed lo$ation or $utomer $onne$ted through Ci?Fi a well a to 3G

networ" $onne$ted to mobile uer. , a reult* in the future* it would be impoible to

identif& whether the neEt generation networ" i a fiEed or mobile networ" and the wirele

a$$e broadband would be ued both for fiEed and mobile er%i$e. !t would then be futile to

differentiate between fiEed and mobile networ" both fiEed and mobile uer will a$$e

er%i$e through a ingle $ore networ".

!ndian tele$om networ" are not a inteni%e a de%eloped $ountr&6 tele$om networ" and

!ndiaJ teledenit& i low onl& in rural area. A* route "ilometer 41* mileH of

opti$al fiber ha been laid in !ndia b& the ma'or operator* e%en in remote area and the

pro$e $ontinue. #S+9 alone ha laid opti$al fiber to 3* -elephone 8E$hange out of

their 3A 8E$hange. Leeping in mind the %iabilit& of pro%iding er%i$e in rural area* an

attra$ti%e olution appear to be one whi$h offer multiple er%i$e fa$ilit& at low $ot. , rural


10/75

networ" baed on the eEteni%e opti$al fibre networ"* uing !nternet Proto$ol and offering a

%ariet& of er%i$e and the a%ailabilit& of open platform for er%i$e de%elopment* %i(. the +eEt

Generation +etwor"* appear to be an attra$ti%e propoition. Fibre networ" $an be eail&

$on%erted to +eEt Generation networ" and then ued for deli%ering multiple er%i$e at $heap

$ot.

Sco*e o) Telecom Industry

-he tele$om indutr& i growing at a great pa$e and the growth rate i eEpe$ted to double with

e%er& paing &ear. -here are man& new de%elopment in the tele$omm e$tor* in$luding the

ingre of 3G te$hnolog& that the !ndian mar"et i witneing at preent.


11/75

&eaning o) (%S%&(Global System for Mobile)

-he Global S&tem for Mobile 0ommuni$ation GSM originall& from Grouped Spe$ial

MobileH i the mot popular tandard for mobile phonein the world. GSM er%i$e i ued b&

o%er 2billionpeople a$ro more than 212 $ountrie and territorie. -he ubiquit& of the GSM

tandard ma"e international roaming %er& $ommon between mobile phone operator*

enabling ub$riber to ue their phone in man& part of the world. GSM differ ignifi$antl&

from it prede$eor in that both ignaling and pee$h $hannel are Digital $all qualit&* whi$h

mean that it i $onidered a e$ond generation 2GH mobile phone &tem. -he GSM tandard

i more impro%ed after the de%elopment of third generation 3GH tandard de%eloped b&

the 3GPP. GSM networ" will e%ol%e further a the& begin to in$orporate fourth generation

4GH tandard

+istory o) (S&

-he de%elopment and u$$e of GSM ha been an outtanding eEample of international

enterprie in a$tion. #elow &ou will find a brief hitor& of GSM* de$ribing how it all $ome

about and how the ,o$iation wa born* ha grown and e%ol%ed. Ce alo in$lude the man&

people who $ontribute to the ao$iation6 tremendou growth and highlight the ma'or

a$hie%ement and miletone along the wa&. -hi hitor& i $omplete from 1@ through 1*

a further update will be a%ailable in due $oure.

-he ultimate out$ome of the battle for dominan$e between thee two $ompeting $ellular data

tranmiion te$hnologie ma& lie more in their hitor& * one need of a foundation in the for$e

that $on%erged to puh one te$hnolog& ahead of their other.

5ne of the mot $ontention battle being waged in the wirele infratru$ture indutr& i the

debate o%er the effi$ient ue and allo$ation of finite airwa%e. For e%eral &ear* the world6

two method 0ode Di%iion Multiple ,$$e 0DM,H and Global S&tem for Mobile

0ommuni$ation GSMH ha%e di%ided the wirele world into oppoing $amp.
http://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/1000000000_(number)http://en.wikipedia.org/wiki/1000000000_(number)http://en.wikipedia.org/wiki/Roaminghttp://en.wikipedia.org/wiki/Mobile_phone_operatorhttp://en.wikipedia.org/wiki/2Ghttp://en.wikipedia.org/wiki/1000000000_(number)http://en.wikipedia.org/wiki/Roaminghttp://en.wikipedia.org/wiki/Mobile_phone_operatorhttp://en.wikipedia.org/wiki/2Ghttp://en.wikipedia.org/wiki/Mobile_phone


12/75


13/75

Advantages o) (S&

GSM i mature thi maturit& mean a more table networ" with robut feature.

9e ignal deterioration inide building.

,bilit& to ue repeater.

-al"time i generall& higher in GSM phone due to the pule nature of tranmiion.

-he a%ailabilit& ofSub$riber !dentit& Moduleallow uer to wit$h networ" and

handet at will.

GSM $o%er %irtuall& all part of the worldo international roamingi not a problem.

-he mu$h bigger number ofub$riber globall&$reate a better networ" effe$tfor

GSM handet ma"er* $arrier and end uer.

-ool for unlo$"ing GSM phone are widel& a%ailable. Meaning it i eaier to "eep the

ame phone and go with another $arrier uing the ame te$hnolog&.
http://en.wikipedia.org/wiki/Radio_repeaterhttp://en.wikipedia.org/wiki/Subscriber_Identity_Modulehttp://en.wikipedia.org/wiki/Subscriber_Identity_Modulehttp://en.wikipedia.org/wiki/List_of_mobile_network_operatorshttp://en.wikipedia.org/wiki/Roaminghttp://en.wikipedia.org/wiki/List_of_mobile_network_operatorshttp://en.wikipedia.org/wiki/List_of_mobile_network_operatorshttp://en.wikipedia.org/wiki/Network_effecthttp://en.wikipedia.org/wiki/Radio_repeaterhttp://en.wikipedia.org/wiki/Subscriber_Identity_Modulehttp://en.wikipedia.org/wiki/List_of_mobile_network_operatorshttp://en.wikipedia.org/wiki/Roaminghttp://en.wikipedia.org/wiki/List_of_mobile_network_operatorshttp://en.wikipedia.org/wiki/Network_effect


14/75

(S& Overall E))iciency

For Subscriber For o*erators

9ow $ot

8ntr& )andet Cide

0hoi$e anda%ailabilit& ofhandet

!nternal/oaming

8a&Sub$ription

8$onomie of

$ale due todominant mar"ethare in !ndia

0hoi$e ofmultiple %endor

0apeEoptimi(ation

9owerub$ribera$quiition $ot

Seamle


15/75

GSM World Coverage Map

(S& /00 1 (S& 2300 &+4is used in most parts of the world !urope" #sia" #ustralia" Middle !ast" and

#frica.

(S& 350 1 (S& 2/00 &+4are used in the $nited States" %anada" Me&ico and most countries of S.

#merica.

(S& (rowt' in India


16/75

-he ub$riber growth aw a phenomenal in$reae from 22 onward. -hi wa mainl& due to

lowered $all tariff and full?$ale implementation of SMS er%i$e all o%er !ndia. De$ember

22* where !ndia tou$hed the 1 million mar" $ould be defined a a miletone for !ndian

wirele indutr&.

Sub$riber growth $ontinued from 2?12 and there were $loe to 2 million ub$riber a

of ul& 213.

-wo main element for thi phenomenal growth are 1. 9owered $all tariff free in$oming

$all 0onumer who were on$e relu$tant to ub$ribe to mobile ub$ription founded feaible

and $on%enient to a%ail a now there wa hardl& an& differen$e between the monthl& bill

$ompared to fiEed line* and mobilit& wa definitel& a $ru$ial element.

-he abo%e phenomenon in !ndia i ta"ing hape be$aue of the preen$e of huge middle $la

population. 5n an etimate there are ome 3 to 3B million people belonging to thi group in

!ndia. 7nli"e a $ar or a tele%iion et where one i enough in the famil&H with the lowered $all

tariff it be$ame poible e%en for famil& member to own a mobile phone ea$h.

.


17/75


18/75

COMPAN* PROFILE

Re8an7e Co44un87at8ons L848ted

/elian$e $ommuni$ation *along with /elian$e -ele$om and Flag -ele$om* i part of /elian$e

$ommuni$ation =enture/05=9H.!t6 an !ndian -ele$ommuni$ation $ompan&.

-he 9ate Dhirubhai ,mbani dreamt of a digital !ndia N an !ndia where the $ommon man

would ha%e a$$e to affordable mean of information and $ommuni$ation. Dhirubhai* who

ingle?handedl& built !ndia6 larget pri%ate e$tor $ompan& %irtuall& from $rat$h* had tated

a earl& a 1.

!t wa with thi belief in mind that /elian$e 0ommuni$ation formerl& /elian$e !nfo $omH

tarted la&ing A* route "ilometer of a pan?!ndia fibre opti$ ba$"bone. -hi ba$"bone wa

$ommiioned on 2@ De$ember 22* the aupi$iou o$$aion of Dhirubhai6 th birthda&*

though adl& after hi uneEpe$ted demie on A ul& 22. /elian$e 0ommuni$ation ha a

reliable* high?$apa$it&* integrated both wirele and wire lineH and $on%ergent %oi$e* data and

%ideoH digital networ". !t i $apable of deli%ering a range of er%i$e panning the entire info

$om information and $ommuni$ationH %alue $hain* in$luding infratru$ture and er%i$e N for

enterprie a well a indi%idual* appli$ation* and $onulting. -oda&* /elian$e

0ommuni$ation i re%olutioni(ing the wa& !ndia $ommuni$ate and networ"* trul& bringing

about a new wa& of life.

)ead :uarter; Na


19/75


20/75

/elian$e 0ommuni$ation ha a reliable* high?$apa$it&* integrated both wirele and wire lineH

and $on%ergent %oi$e* data and %ideoH digital networ". !t i $apable of deli%ering a range of

er%i$e panning the entire info$omm information and $ommuni$ationH %alue $hain*

in$luding infratru$ture and er%i$e N for enterprie a well a indi%idual* appli$ation* and

$onulting.

-oda&* /elian$e 0ommuni$ation i re%olutioni(ing the wa& !ndia $ommuni$ate and

networ"* trul& bringing about a new wa& of life.

V8s8on o6 Re8an7e Co44un87at8on Ltd!

By 60257 be amongst t'e to* 8 most valuedIndian com*anies7

!roviding In)ormation7 Communication$ Entertainment services7 and being t'eindustry benc'mar9 in

Customer E*erience7 Em*loyeeCentricity and Innovation%


21/75

COMPAN* INFORMATION

-&pe Pu587 2BSE; RCOM3

Founded "##&

)eadquarter Na


22/75


23/75

ABO.T T+E C+AI-&AN; -C>L

Anil 'irub'ai Ambani

Born on:


24/75

C'airmans &essage

A Ne. Re8an7e 6or a Ne. Word

!f the lat $entur& wa about meeting human need* the new millennium i about mat$hing

human apiration. Ce li%e in a world where the &oung are rea$hing higher* dreaming bigger

and demanding more a world that i $hallenging the limit of hope and poibilit&. +owhere i

thi more tri"ingl& %iible than in !ndia?a $ountr& that wa"e up e%er& morning a little

&ounger in age* but infinitel& more ambitiou in pirit.

!ndia6 demographi$ tranition i an eEtraordinar& moment in world hitor&. -oda&* o%er A

million &oung people* or more than 1 in 2 !ndian are below the age of 2B.!n 1B &ear* thi

number i et to tou$h million* ma"ing !ndia the larget $ommunit& of &outh an&where in

the world. +ew !ndia how the !mpatien$e of &outh the deire for real and rapid $hangeNfor a

qualit& of life that i e$ond to none. -ranportation* $ommuni$ation* energ&* information*

entertainment* te$hnolog&* edu$ation* health$are and peronal finan$e* +ew !ndia want world

$la produ$t and er%i$e. /elian$e ,nil Dhirubhai ,mbani Group embodie the pirit of

thi new reurgent !ndia. 5ur goal i not 'ut to build a great enterprie for our ta"eholder*

but more importantl&* to build a great future for our $ountr& and the whole at large to gi%ehundred of million of people the power to fulfill their dream* hape their own detin&* and

the mean to reali(e their true and di%ere potential.

8nerg& and $ommuni$ation* finan$ial er%i$e and infratru$ture* new e$onom& and old???our

buine will pan the entire %aried land$ape of emerging human apiration. Ce will wor"

with $ommitment and reol%e to $reate pathwa& that $onne$t ambition to a$hie%ement*

promie to performan$e* and potential to realit&.

Ce will bridge the gap between quantit& and qualit& le%eraging our trength in managing large

$ale operation e%en a we deli%er bet of?$la produ$t and er%i$e to our $utomer.

Fo$uing on the burgeoning apiration of our &oung $onumer will remain one of our "e&

dri%ing %alue. Ce will rethin" e%er& buine pro$e* produ$t and er%i$e from the tandpoint

of the $onumer?with a $ommitment to enhan$e eEperien$e at e%er& tou$h point. 5ur founder*

the legendar& Dhirubhai ,mbani* ga%e u a imple mantra for entrepreneurhip


25/75

Ce will thin" bigger. Ce will thin" fater. #ut* mot important of all* we will thin" #etter?to

ta& ahead of $ompetition and of our time.

Cel$ome to the /elian$e ,nil Dhirubhai ,mbani Group.

!t i the +ew /elian$e for the +ew Corld

Anil 'irub'ai Amban

(rou* C'airman $ CEO


26/75

-ELIANCE CO&!ETITO-


27/75

A8rTe:

,ir-el i the larget GSM operator. ,ir-el i the mot prominent of all the GSM networ"

in !ndia. ,ir-el i owned b& #harti Group. ,ir-el number tart with J@4J* J@AAJ* JJ*

J4J* J@J* JBJ* J@@J* J1J*

JA3J*JAB2J*JB3J*J1J*JJ*JA1@J*JBBJ*J@J*J4J*JB33J*JB2J*JAAJ*JAJ*J@J*

AB*@1*1*1*2B*3@.

Voda6one: =odafone 8ar group owned =odafone ha a prett& good uer baebe$aue of the man& attra$ti%e pa$"age it offer. =odafone number tart with J@@J or

JAAJ or J1AJ or JB@1J or J3J or JB2J or JA42J* or JB1J* or @3@.

Idea Ceuar: !dea 0ellular 9imited i part of #irla 9imited. QPre%ioul& -,-, ,-- were alo partnerR. !dea number tart with J@4@J* J4@J* J12J* JBBJ* JABJ*

JA3J*JAAAJ* JBJ*JA4J*J1J*JB1J*J@J.

BSNL: #S+9J mobile arm 0ellone ha a %er& good rural and uburban uer bae.Pre?paid $ard are old a 8E$el. #S+9 number tart with

J44J*J441J*J4J*J41J*J42J*J442J.

A8r7e: ,ir$el i 0hennai?baed and the leader in -amil +adu. ,ir$el ha %er& good*$heap and inno%ati%e offer. ,ir$el number tart with J* @@1* @A@A1.

'n8nor; !+D!,JS 7nite$h Cirele 0ompan& in ao$iation with +orwa&J -elenor0ompan& laun$hed 7+!+5/ in De$ember 2.
http://en.wikipedia.org/wiki/AirTelhttp://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/BSNLhttp://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/w/index.php?title=UNINOR&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=UNINOR&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=UNINOR&action=edit&redlink=1http://en.wikipedia.org/wiki/AirTelhttp://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/BSNLhttp://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/w/index.php?title=UNINOR&action=edit&redlink=1


28/75

>irgin: 2=irgin Mobile< brand i !ndia6 firt6 national &outh?fo$ued mobile er%i$e.;=irgin Mobile< branded er%i$e are being offered to the !ndian $onumer b& -ata

-eleer%i$e through a brand fran$hie with =irgin Mobile.

V8deo7on: -he =ideo$on -ele$ommuni$ation 9td.* whi$h wa planning to laun$h ittele$om er%i$e in ,ndhra Pradeh hortl&* i hutting down it ,P operatione%en a

it remain un$ertain whether it would loe it li$ene a re$omDeli%er a new world of

$ommuni$ation to ad%an$e the rea$h and leaderhip of our $utomer. Deli%er a new

world of $ommuni$ation to ad%an$e the rea$h and leaderhip of our $utomer.
http://en.wikipedia.org/w/index.php?title=VIDEOCON&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=VIDEOCON&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=VIDEOCON&action=edit&redlink=1http://timesofindia.indiatimes.com/city/hyderabad/Videocon-shuts-down-AP-operations/articleshow/6961855.cmshttp://en.wikipedia.org/w/index.php?title=VIDEOCON&action=edit&redlink=1http://timesofindia.indiatimes.com/city/hyderabad/Videocon-shuts-down-AP-operations/articleshow/6961855.cms


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New Entrants

$! V8deo7on ? pro4oted Data7o4

"! 'n8nor

-he abo%e mentioned pro%ider will be pro%ided 4.4 M)( pe$trum for tarting the GSM

baed er%i$e. -he mo%e indi$ate that the 0ommuni$ation minitr& i all et to allo$ate radio

frequen$ie to the new pla&er in other $ir$le a well.

+ew operator $ould reult in lower tariff and better qualit& of er%i$e for $utomer. -he

Go%ernment ha introdu$ed mobile number portabilit& whi$h had made it ea& for eEiting

ub$riber to new operator without gi%ing up on their phone number.


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31/75

'usinesses

#harti -ele?%enture $urrent buinee in$lude

Mobile er%i$e

FiEed line

+ational and international long ditan$e er%i$e

=?S,-* internet er%i$e and networ" olution

0ompetiti%e trength

#harti -ele?%enture belie%e that the following element will $ontribute to the $ompan&6

u$$e a an integrated tele$ommuni$ation er%i$e pro%ider in !ndia and will pro%ide the

$ompan& with a olid foundation to eEe$ute it buine trateg&

+ationwide footprint a of September 3* 24* approEimatel& B of !ndia6 total

mobile ub$riber reided in the $ompan&6 e%enteen mobile $ir$le. -hee 1 $ir$le

$olle$ti%el& a$$ounted for approEimatel& BA of !ndia6 landma.

Fo$u on tele$ommuni$ation to enable the $ompan& to better anti$ipate indutr& trend

and $apitali(e on new tele$ommuni$ation related buine opportunitie.

-he trong brand name re$ognition and a reputation for offering high qualit& er%i$e to

it $utomer.


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33/75

-he report pro%ide a detail tud& of the pra$ti$e and performan$e of retailer towardrelian$e gm and $dma er%i$e in noida. ,nd gi%e an anal&i of the $ompetiti%een%ironment in the tele$om indutr&. it gi%e an inide into the gm and $dma er%i$e*retailer feedba$"* $eme and number of $ompetitor and hare in noida. the report alodi$ue the growth dri%er * opportunitie and future outloo" of the pra$ti$e and

performan$e of retailer toward relian$e and $dma er%i$e in noida to help retailergrowth opportunitie in the mar"et.

Cith a population A423@1 la"h *noida i be$ome one of the mot

d&nami$ and promiing relian$e gm and $dma er%i$e in mar"et in india * in reenttime the $it& ha emerged a one of the fatet growing tele$om mar"et in !ndia * inthe $it& no. of relian$e retailer open outlet

-he ma'or "e& iue and fa$t anal&(ed are follow

-o tud& $omparati%e tud& of relian$e GSM 0DM, mobile er%i$e in +oida .

,nal&i the poitioning and trateg& of relian$e gm and $dma er%i$e er%i$e of

tele$om indutr& in +oida

,nal&i the noida* retailer6 feedba$" about relian$e er%i$e of tele$om indutr& and

noida $it&

)ow man& ma'or $ompetitor in gm and $dma er%i$e .

,nal&i the mar"et hare of Ma'or pla&er in gm and $dma er%i$e in +oida and

tele$om indutr&.


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35/75


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5nline bill %iew

SMS baed er%i$e a$ti%ation

,ggrei%e laun$h

-here wa a big debate in !ndia 'ut before the laun$h of 0DM, er%i$e that will it Su$$eed or

notU /e$ent trend re%eal that 0DM, i here to ta&* but that doenJt mean that it i going to

o%erpower GSM.

+ationwide roaming helped to boot ub$riber bae* option of $onne$ting to

!nternet uing a imple data $able pro%ed a a $atal&t in promoting 0DM, er%i$e in !ndia.

-he $all tariff o%er 0DM, were initiall& lower a $ompared to GSM but toda& 0DM, and

GSM $all tariff are moreo%er ame.

-he $all are tariffed again on the ditan$e parameter* whi$h i alread& eEplained earlier.

/elian$e !nfo$omm wa the firt pri%ate operator to tart with the 0DM, er%i$e in !ndia.

)owe%er* #S+9 and M-+9 offered 0DM, before /elian$e the& were unable to tap

ub$riber.

/elian$e6 trategi$ allian$e with 9G and Samung to offer their handet along with their

ub$ription pro%ed to be a $atal&t in the pro$e.

-ata !ndi$omm* whi$h wa the e$ond pri%ate operator to offer 0DM, er%i$e initiall&*

failed to attra$t $onumer but in$e earl& 24* it ha re%i%ed it trateg& and ha been able to

gain ome mar"et hare.M-S the third pri%ate operator whi$h offer 0DM, er%i$e.

M-S !ndia i the -ele$ommuni$ation 0ompan& of /uian Mobile -ele&tem headquartered

in +ew Delhi with 1A million ub$riber in 211. M-S pro%ide te$hnolog& of 0DM,*

8=D5 to main tate of !ndia. -he ownerhip hared to Sitema BA.A@H* Sh&am Group

23.@H* and /uian Go%ernment 1.14H.

0DM, operator hold about 2 mar"et hare of wirele ub$riber in !ndia and ha%ing 114

million ub$riber in !ndia at a preent.


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C&A O!E-ATO-S

/89!,+08

-,-, D505M5

M-S


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$rore 7SK 3.A billionH.

-he GroupJ a$ti%itie pan eEploration and produ$tion 8PH of oil and ga* refining and

mar"eting* petro$hemi$al pol&eter* pol&mer* and intermediateH* teEtile* finan$ial er%i$e

and inuran$e* power* tele$om and info$om initiati%e. -he Group eEport it produ$t to more

than 1 $ountrie the world o%er. /elian$e emerged a !ndiaJ Mot ,dmired #uine )oue*

for the third u$$ei%e &ear in a -+S Mode ur%e& for 23.

/elian$e Group re%enue i equi%alent to about 3.B of !ndiaJ GDP. -he Group $ontribute

nearl& 1 of the $ountr&J indire$t taE re%enue and o%er A of !ndiaJ eEport. ,n in%etor

famil& of o%er 3.1 million ? !ndia6 larget* trut relian$e.

/elian$e !ndutrie 9td. ? !ndiaJ larget pri%ate e$tor $ompan&

/elian$e !ndutrie 9imited /!9H i !ndiaJ larget pri%ate e$tor $ompan& on all ma'or

finan$ial parameter with gro. !n 211 it re%enue $roed /. 2*B* $rore mar" /.

2*B@*AB1 $rore* 7SK B@. billionH* +et Profit $roed /. 2* $rore mar" /. 2*2@A $rore*

7SK 4.B billionH and -otal ,et $roed /. 2*@* $rore mar" /. 2*@4*1 $rore* 7SK

A3.@ billionH* unparalleled in the !ndian Pri%ate e$tor. During the &ear 21* /!9 and #P

announ$ed a trategi$ partnerhip in the oil and ga buine. -hi partnerhip $omprie #P

ta"ing 3 per $ent ta"e in 23 oil and ga produ$tion haring $ontra$t that /elian$e operate in

!ndia* in$luding the LG?DA blo$"* and the formation of a 'oint %enture BBH for our$ing and

mar"eting ga in !ndia.

/!9 emerged a the onl& !ndian $ompan& in the lit of global $ompanie that $reate mot %alue

for their hareholder* publihed b& Finan$ial -ime baed on a global ur%e& and reear$h

$ondu$ted b& Pri$e water houe 0ooper in 24. /!9 feature in the Forbe Global lit of

worldJ 4 bet big $ompanie and in F- Global B lit of worldJ larget $ompanie.

/!9 emerged a the J#et Managed 0ompan&J in !ndia in a tud& b& #uine -oda& and ,.-.

Learne& in 23. -he $ompan& emerged J!ndiaJ bigget wealth $reatorJ in the pri%ate e$tor

o%er a B?&ear period in a tud& b& #uine -oda& ? Stern Stewart in 24.

5ne out of e%er& four in%etor in !ndia i a /elian$e hareholder. Cith globall& $ompetiti%e

$apital and operating $ot poition* /elian$e Group dominate the rapidl& growing !ndian

mar"et deri%ing o%er @ of it re%enue from the dometi$ mar"et.

/!9 alone a$$ount for

1 per $ent of the total profit of the pri%ate e$tor in !ndia


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per $ent of the profit of the entire $orporate e$tor in !ndia

A per $ent of the total mar"et $apitali(ation in !ndia

Ceight age of 1B per $ent in the #S8 SeneE

Ceight age of 12 per $ent in the +ift& !ndeE.

TATA INDICOM

#rand +ame -,-, or -,-, !+D!05M

+etwor" 0DM, 2?1E

+etwor" 0o%erage 22 -ele$om $ir$le

Sub$riber bae V @3. million

Mar"et Share @

Sub$ription Pot Paid* prepaid


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MTS INDIA

X #rand +ame M-S

X +etwor" 0DM, 1E

X +etwor" 0o%erage 1B -ele$om $ir$le

X Sub$riber bae V 1A million

X Mar"et Share 1.@

X Sub$ription Pot Paid* Pre Paid


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SWOT Anays8s o6 Tee7o4

Industry


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SWOT Anays8s o6 Tee7o4 Industry

Stren/ths

)uge wirele ub$riber potential

Fatet growing mobile mar"et in the world

0onumer are read& to pa& for $utting edge er%i$e

Go%ernment propoe to hi"e FD! limit in -ele$om to 4

7nified li$ene regime

Wea0ness

9owet $all tariff in the world

Mar"et trongl& regulated b& Go%ernment bod& Go%erning

#oth !SP and -ele$om e$tor

-oo man& authoritie ruling the e$tor

)uge potential for low end and $heap handet

Cide $ale 0onumer $hurn in -ele$om and !SP


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Cide pread =,S deplo&ment i retri$ted due to language and litera$& problem primaril& a

%oi$e baed mar"et

Opportun8ty

-o offer %alue added er%i$e on GSM* 0DM, and !P

9anguage independent er%i$e

Mobile Mar"eting $on$ept

0ontent influen$ed bu& lo$al $ulture and Global u$$e torie

M?0ommer$e

7nified meaging platform

Threats

9ow $ot er%i$e pro%ider no poibilit& of brea"ing e%en in

Short term

Cea" !P/ prote$tion

Software and digital $ontent Pira$&


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Politi$al intabilit&

/egulator& interferen$e

Gro.th o6 GSM ( CDMA T8 "#$1


47/75

S'BSCRIBERS GSM AND CDMA BASE DEC "#$1


48/75

GSM(CDMA Base % FEB "#$1


49/75

COMPARISION CDMA VS GSM


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O5@e7t8


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S7ope o6 the Study

S$ope define the unit to be $o%ered and the pra$ti$al impli$ation of the tud&. -o get good

reult there mut be a pe$ifi$ area and a repondent to whi$h &our tud& i $on$erned.

-herefore we $o%ered following area for our tud&?

Se$ A1 +oida

Se$ 1@ +oida

Se$ 1A +oida

Se$ ?2 +oida

! met the people of all age group with an& t&pe of demographi$al profile be$aue mobile i

toda& a er%i$e whi$h i ued b& e%er&one for $on%enien$e of the tud&. M& repondent are

relian$e /etailer.


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Chapter %&

Resear7h Methodoo/y


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Resear7h Methodoo/y

Sa4p8n/ Des8/n

Sampling deign i a definite plan* whi$h i determined before an& data are a$tuall& $olle$ted

for obtaining a ample from a gi%en population. ! ha%e ued $on%enien$e?ampling te$hnique.

!n thi t&pe of ampling te$hnique data i $olle$ted a per the $on%enien$e of the reear$her.

Sa4p8n/ un8t

, de$iion ha to be ta"en $on$erning a ampling unit before ele$ting ample ampling unit

of m& tud& in$lude onl& retailer.

Sa4pe S8e

Sample i(e refer to the number of time to be ele$ted from the uni%ere to $ontitute a

ample. !t hould be optimum and mut lead to the population o that it lead to reliable reult.

!n our tud& the ample i(e of repondent ! ha%e 1 retailer.


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Data Coe7t8on Method

! ha%e ued primar& a well a e$ondar& data in m& tud&.

Pr84ary Data !n our tud& the ample i(e of repondent ! ha%e 1 retailer* to

$olle$t retailer6 repone.

Se7ondary Data to tud& the poitioning trateg& of leading pla&er in relian$e

tele$om indutr&!

/eport abd publi$ation of tele$om ao$iation

ournal *Maga(ine and periodi$al

Publihed report of tele$om indutr& and lo$al retailer

/eport ubmitted b& 8$onomit* tele$om reear$her

Publihed wor" of retailer and tele$om indutrie

Data 7oe7t8on Instru4ent

, tru$tured Tuetionnaire wa ued for primar& data $olle$tion. For e$ondar& data $olle$tion

%ariou maga(ine* newpaper and !nternet were ued for tud&.


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DATA ANAL*SIS AND

INTERPRETATION


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FINDINGS AND RES'LTS2ANAL*SIS3

1. Do &ou ha%e new relian$e outletU

-able +o. 4

Graph +o. 1

!nterpretation @B retailer don6t ha%e ha%e new relian$e outlet and remaing 1B are

ha%ing new outlet.

Sr! No! -no.ed/e Respondents

1 :8S 1B

2 +5 @B


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3. Do &ou ha%e fa$ilit& of 8-5PU

-able +o. A

Graph +o. 3

!nterpretation A retailer ha%ing the fa$ilit& of 8-5P and 4 are not ha%ing.


1 :8S A2 +5 4


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4. Do &ou ha%e all $heme of /elian$e $ommuni$ation in writingU

-able +o.

Graph +o. 4

!nterpretation BB retailer ha%ing the written $heme and 4B are not ha%ing.


1 :8S BB2 +5 4B


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B. Do &ou remember all our $hemeU

-able +o. @

Graph +o. B

!nterpretation 1 retailer remember all our $heme.


1 :8S 12 +5


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A. ,re &ou atified from the F5SIer%i$eU

-able +o.

Graph +o. A

!nterpretation @ retailer atif& from the F5SIer%i$e.


1 :8S @2 +5 2


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. Do &ou ha%e an& problem relating to /elian$e 0ompan& IditributorU

-able +o. 1

Graph +o.


1 Dipla& 2B2 0laim 3B

3 Sim ,$ti%ation B

4 #alan$e 0ut B

B +etwor" 2B

A Sale Man B


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!nterpretation 2B retailer a& problem relating to dipla&* 3B a& $laim* 2B

a& networ" and remaining 1B are equall& ditributed between im a$ti%ation* #alan$e

$ut and ale man problem.


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!nterpretation B2 retailer a& o%erall good atifa$tion le%el* B a& eE$ellent* 2 a&

a%erage* @ a& poor and remaining 3 a& %er& poor.

CONCLUSION

-ele$om e$tor i booming e$tor. !t mar"et i quite $ompetiti%e in +5!D, with o man&

$ompanie %enturing here. /elian$e 0ompan& i ha%ing high brand image and large number of

ub$riber* but retailer are not atified with it ditribution er%i$e. Mot of the $utomer

are ao$iated with ,irtel due to it good $onne$ti%it& $o%erage. =odafone idea ha lot

it mar"et hare due to it low good $onne$ti%it& $o%erage. Due to the growing need for

mobile phone* it6 no wonder that er%i$e pro%ider are going all out to $apture* a mu$h

mar"et pa$e a the& $an. , the number of mobile phone uer are etimated to rie to about

in 213* it6 not urpriing that mot of the leading er%i$e pro%ider in !ndia ha%e tarted

branding and mar"eting their er%i$e more aggrei%el& .!ndia6 tele$ommuni$ation e$tor ha

been touted a one of the mot lu$rati%e mar"et for mobile er%i$e pro%ider and alo for

global mobile $ompanie.


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RECOMMENDATION

+eed to loo" their $dma and gm retailer in noida to more ell $an be made par da&

*utili(ing man?our more effi$ientl&* need to more ad%. -hrough retailer in noida.

9o$ation baed er%i$e lo$ation baed $dma and gm er%i$e are $apable to pro%iding

information to the retailer on their lo$ation..thi would help to relian$e tele$om

pro%ide rele%ant and timel& information their retailer in noida a per their requirement.

Mot of the retailer i prefer the bet er%i$e to the relian$e $ompan&* whi$h pro%ide

them better er%i$e than other. So it i the big weapon for the retailer to $dma and gmer%i$e that in order to in$reae their mar"et hare the& ha%e to pro%ide the more a

well a better er%i$e than the other 0ompetitor.

Mot of the relian$e retailer ha%e problem relating to deli%er& er%i$e. -he problem i

non?time deli%er& and be$aue of that problem it put tre on retailer to ta"e produ$t

of ome other brand. So* /elian$e 0ompan& hould impro%e it ditribution er%i$e

for in$reaing mar"et hare.

,d%ertiement ha%e a huge effe$t on the per$eption of the retailer about the er%i$e of

a relian$e $dma and gm in noida. S$am plan training help in $reating a brand image

of the retailer in the mind of the relian$e tele$om o it affe$t their ell to gm and

$dma .


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LIMITATIONS OF T)E ST'D*


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LIMITATIONS OF T)E ST'D*

-he repondent ma& be biaed while gi%ing their %iew.

-he pro'e$t tud& i limited to +oida and hen$e generali(ation of finding $annot be

done.

!t i diffi$ult to meaure* eEa$tl&* the ad%ertiement effe$ti%ene in quantitati%e term.


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ANNE'RE


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:'ESTIONNAIRE FOR RETAILERS

/etailer6 +ame>>>>>>>>>>.

0onta$t +o>>>>>>.....................

,rea>>>>>>>>>>>>>>

1. Do &ou ha%e new outlet.

:e +o

2. Do &ou ha%e latet poter ? aH M+P bH +et Plan $H-arrif

:e +o

3. Do &ou ha%e all $heme of /elian$e $ommuni$ation in writingU

:e +o

4. Do &ou remember all relian$e $hemeU

:e +o

B. )ow mu$h relian$e im in &our tore.

0DM, GSM

A. Do &ou ha%e fa$ilit& of relian$e 8-5PU

0DM, GSM

. )ow mu$h relian$e handet in &our tore.

>>>>>>>>>>>>>>>>>.


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@. ,re &ou atified from the F5SIer%i$eU

:e +o

. Do &ou ha%e an& problem relating to /elian$e 0ompan& IditributorU

Dipla&

0laim

Sim ,$ti%ation

#alan$e 0ut

+etwor"

Sale Man

1. Mar" the point on $ale indi$ating the o%erall atifa$tion le%elU

1. 8E$ellent

2. Good

3. ,%erage

4. Poor

B. =er& Poor

,n& feedba$" re$ommended b& &ouU >>>>>>>>>..


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BIBLIOGRAP)*


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BIBLIOGRAP)*

C8# S!-8S

? www.telecomtalk.info

? www.wikipedia.org

? www.tatateleservices.com

? www.rcom.co.in

? www.vodafone.in

+8CS P,P8/

Economic times* 8. 213* mar$h 2H. /elian$e er%i$e and tele$om $oner%ationJ.8$onomi$ time

/etrie%ed from httpIIwww.8$onomi$time.$om

Times of Indiatime pe$ial* 8. 213* feb 13H. -ele$om indutrie growth and GSM %ere0DM, er%i$e. -he time of india-ime. /etrie%ed from httpIIwww.timeofindia.$om

?
http://www.economic/http://www.timesof/http://www.economic/http://www.timesof/

pushpendra pp.doc

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