push san diego media kit

MARKETING & PROMOTIONS

M E D I A K I T

PUSH is a nationwide live marketing and promotional staffing company. We provide staffing, field support and guerrilla marketing services in order to create successful brand experiences. At the heart of our success are turn-key field services, enabling companies to deliver the very best in promotional staffing, guerrilla, non-traditional, andout-of-the-box marketing.

defining PUSH

PUSH marketing and promotions media kit


table of CONTENTS

• How can PUSH help you?

• What makes PUSH Special?

• Meet our Team

• PUSH Technology

• Our Customers

• Case Studies

• Contact PUSH


how can PUSH help you?

Do you need a push in sales, marketing or both? PUSH maintains a wide variety of marketing/promotional solutions and tactics. Below you will see our list of capabilities. If there are needs that are not listed on this page, chances are we can accommodate you, so just ask…

Non-Traditional Marketing

Mall & Retail Marketing

On-Campus Marketing

Sports Marketing Promotions

Night Club/Bar Promotions

Food & Beverage Promotions

Entertainment Marketing

Mobile Tours Promotions

Mobile Media

Guerrilla Projections

Airport Marketing

Storefront Marketing

Street Team Marketing

Experiential Marketing

Product Sampling

In-Store Demonstrations

Brand Installations

Staffing & Execution

Brand Managers

Brand Ambassador

Bilingual Staffing

Bartenders/Servers

Costume Characters

Greeters/Hosts & Hostesses

Atmosphere Models

Secret Shoppers

Stunt Marketing Activities

Trade Show Models

Booth Assistants

Body Painters

Program Management

Concept & Execution

Education/Training

Reporting/Recapping

Brand Messaging

Location Scouting

Fulfillment

Research & Development


what makes PUSH special?

Yes, it is true there are other marketing and promotional staffing companies out there, but none of them have all that we offer. Below you will see what we consider our competitive advantages:

• We have the dedication and support of a team of individuals who go above and beyond for you and your customers.

• Nationwide database of thousands of talented, attractive brand managers, brand ambassadors and promotional models.

• Custom designed tracking and recapping software that allows our customers to gauge the effectiveness of each promotion.

• Weekly casting calls and training sessions that allow our customers to hand pick and build their very own team.

• PUSH has the experience of tens of thousands of promotional bookings so we know what works and what doesn’t.

• PUSH has offices in Arizona, California, Minnesota, Nevada, New Jersey, New York, Florida and has a reach that extends to markets nationwide.

PUSH agencies are fully insured up to 2 million dollars with our nationwide comprehensive liability insurance! Your investment is fully

protected.


meet our TEAM

Here’s the deal. Whether it is a trade show, a special event, or a nationwide promotional marketing campaign, good representation for great brand-building is the most important element of a successful

marketing campaign. After the campaigns/programs are created and it is time for the execution we step in.

The Field Manager (FM) is your point of contact. They are responsible for all aspects of each campaign. These campaigns are based primarily on live and interactive marketing and brand activation. The FM is responsible for the management of the team and the execution of the assignment. They are the individuals who will ensure that programs are executed, data gets captured, expectations are met, and resources are effectively used and fully leveraged.

The Brand Ambassadors (BA), also known as promotional models, are an elite team of PUSH representatives who are hand-picked from our nationwide database. Upon enrollment, the new staff will go through training on the products, services, their role, and most importantly, the campaign and program itself. Please understand that our brand ambassadors are a seamless extension of your team. We have extremely high standards and demand flawless execution. Our staff takes ownership of their role, they recognize that they are the face of the company and they know success is measured by the results.


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PUSHMODELS

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Promotional Staffing • Promo Modeling • Promotional Modeling • Trade Show Staffing • Promotional Staffing • Promo Modeling • Promotional Modeling • Trade Show Staffing • Promotional Staffing • Promo Modeling • Promotional Modeling • Trade Show Staffing • Promotional Staffing • Promo Modeling • Promotional Modeling • Trade Show Staffing • Promotional Staffing • Promo Modeling • Promotional Modeling • Trade Show Staffing • Promotional Staffing • Promo Modeling • Promotional Modeling • Trade Show Staffing • Promotional Staffing • Promo Modeling • Promotional Modeling • Trade Show Staffing • Promotional

Staffing • Promo Modeling • Promotional Modeling • Trade Show Staffing • Promotional Staffing • Promo Modeling • Promotional Modeling • Trade Show Staffing • Promotional Staffing • Promo Modeling • Promotional Modeling • Trade Show Staffing • Promotional Staffing • Promo Modeling • Promotional Modeling • Trade Show Staffing • Promotional Staffing • Promo Modeling • Promotional Modeling • Trade Show Staffing • Promotional Staffing • Promo Modeling • Promotional Modeling • Trade Show Staffing • Promotional Staffing • Promo Modeling • Promotional Modeling • Trade Show Staffing • Promotional

©2009 - PUSH MODELS, LLC. | design and marketing by pushtactics.com

nationwide live marketing & promotional staffing company

New Campaign Recaps Available

a littlePUSH

can make a BIG IMPACTfind out how!

PUSHMODELS







Available ModelsName: Rate min: Rate max:

search

EVENT: Bacardi Football @ American Junkie DATE: Nov 8, 2010 TIMES: 18:30 to 20:00 LOCATION: American Junkie 4363 N. 75th St.

AVAILABLE MODELS | BOOKED MODELS | REQUESTED MODELS | ALL MODELSShowing Records 1 of 4

HEAD SHOT NAME MEASUREMENTS RATE STATUS BOOKMODELS

BRITNEY SMITH

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JESSICA JONES

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LINDSAY WHITE

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Pending

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Pending

$35.00/hour

$35.00/hour

$35.00/hour

height 5’8

eyes brown

hair Dark Brown

shoe 8.5

height 5’8

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hair Dark Brown

shoe 8.5

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hair Dark Brown

shoe 8.5

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Training Video

Product Campaign Title

DownloadBud Light Recap

PUSH HERE TO SEE US IN ACTION

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Training Documents

2 BRAND AMBASSADOR & MANAGEMENT SELECTION

3 PRE-EVENT VIDEO TRAINING

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Recaps List

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Bud Light Recap

Budweiser Recap

Jack Daniel’s

Coors Light Recap

Redbull Event Recap


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PUSHMODELS







EVENT: JACK DANIELS @ TIM FINNEGAN’S

DATE: Nov. 6, 2010

TIMES:05:00 PM to 07:00 PM

LOCATION:TIM FINNEGAN’S9201 North 29th Avenue #52 Phoenix, AZ 85051

Alicia Wright’s Feedback

MODELS ASSIGNED:

Question 1: Name of PromotionAnswer 1: JACK DANIELS

Question 2: Where was the Promotion?Answer 2: Tavern on Mill

Question 3: Event Length?Answer 3: 2 hours

Question 4: Name of PromotionAnswer 4: JACK DANIELS

Question 5: Where was the Promotion?Answer 5: Tavern on Mill

Question 6: Event Length?Answer 6: 2 hours

Recap

Alicia Write Filled

Photos from the event:PICTURE 1PICTURE 2PICTURE 3PICTURE 4

5 ASSIGNMENT REPORTS & RECAPS

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4 QUESTIONAIRE & PRODUCT TESTING

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overview


push TECHNOLOGY description

PUSH has developed proprietary software that allows our customers to not only hire and book event staff but also educate, test and solicit feedback from your selected staff on any necessary brand or event information. Your console also offers you the ability to track the effectiveness of any event in real time. Our system offers the following features and advantages:

2 BRAND AMBASSADOR & MANAGEMENT SELECTION

3 PRE-EVENT VIDEO TRAINING

5 ASSIGNMENT REPORTS & RECAPS

4 QUESTIONAIRE & PRODUCT TESTING6 ASSIGNMENT PHOTOS, VIDEO,

& DOCUMENT UPLOADING

1 CUSTOM CLIENT USER CONSOLE

With access to your own personalized command station you can conveniently control all aspects of your campaign. Your console allows you to control everything from the assignment details to how the assignment needs to be executed by your management and staff.

From your custom console you can easily view and book all brand ambassadors who have signed up for each assignment. You will also see real-time updates for any new applications so you can be sure you are hiring the very best staff for your assignment.

PUSH offers our customers the capability to produce a fully customizable pre-event staff training video that we will script, shoot, edit and upload for you. A Training Video ensures the staff selected for your assignment is educated about your brand the same way each time.

Our system is set up to ensure your staff have access to all necessary information on your event and brand 24/7. You can upload training documents, videos, product specs and more. Create and administer graded or non-graded tests to ensure that your team is knowledgeable on your brand and will effectively convey your message during your event.

After the assignment is completed you can solicit detailed feedback from your event staff on your brand or your event. Upload a custom event recap form and choose from several question formats. Our staff has been trained to understand that this is a vital part of our service to you so they are always willing to provide detailed feedback. This secure data can then be accessed in your control panel to gauge the effectiveness of every aspect of your assignment.

Our system was not only built to report data from your marketing event, it was also designed to to share photos, videos and important documents used to execute the assignment. Our brand management team can upload images and select videos to ensure brand consistency, turnout, client communication and marketing use.

our CUSTOMERS


testimonials

Over the years PUSH has developed close relationships with some of the biggest brands in the world. Often we work with partner agencies and other times we don’t. Whatever the case may be, our dedication to providing a level of service that goes above and beyond anything they have experienced in the past is the reason we get up in the morning. We could go on and on, but maybe you should read it for yourself…

“Just wanted to drop a note to say thank you for all your assistance this fall with Cabo, Absenta Liquor Launch, the Mansion, etc....Everything went great and was prompt and efficient even with short notice needs. We will continue to enjoy working with Push Models and will always recommend you first when it comes to staffing needs.”

Mike La Martina-Converge

“Alliance Beverage Dist Co. has had great success with Push. They always come through when I need them last minute. The models are always on time and represent our brands exteremely well. They are very professional and I look forward to working with them in the future.”

Megan Roberts - Alliance Beverage Distributing Co. Promotions Coordinator

“We had a very positive experience working with PUSH. You were both professional and easy to work with in scheduling the promotional models and spokesmodels, and we will definitely be working with you on future events. Thanks again, from all of us at the Tempe Music Festival.”

Caryn Wald - Entertainment SolutionsTempe Music Festival, Event Manager

“I must say your staff has been on time each and every day, furthermore these women are the most attractive / sociable staff I have worked with nationwide... You have earned our business both locally and nationally, thank you guys for everything.”

Mary Cardas - themusic.comGeneral Manager

“Just wanted to let you know that the promo girls have been doing a great job and were well schooled about the Jack Daniel’s Brand. This group has been the best we’ve had at any activation in the country. Thanks again for all your help and support on this event!”

Keven Pehlman - On-Premise Group, Inc. Jack Daniel’s Sponsorship Agent


Jack Daniels Experience

Client: Jack Daniels/Brown FormanProject: Sports Marketing - NASCAR: ‘05, ‘06, ‘07, ‘08Market: Phoenix, Arizona

Synopsis: Drive audience and PIR attendees through the Mobile Jack Daniels Distillery and educate them on the Brand.

PUSH Strategy: PUSH supported Brown-Forman and Jack Daniels with eight brand-trained “Jack Daniels” models for the four-day NASCAR event at PIR. Over 100,000 people attend the NASCAR event in Phoenix each year, and for the past four years PM has been the #1 choice for Jack Daniels.

Results: Thousands of NASCAR fans were introduced and educated on the Jack Daniels Family of Brands and their dis-tillery process. Fans were able to take photos with the “Jack Daniels” models and Clint Bowyer (Jack Daniels sponsored NASCAR Driver). Models also collected personal data and email addresses and passed out promotional materials to all who enjoyed the Jack Daniels Experience.

our CUSTOMERS case studies

Nintendo USA

Client: Nintendo USAProject: Live Interaction Marketing/TradeshowMarket: Los Angeles, California

Synopsis: In March of 2007 PUSH was hired directly by the Nintendo Marketing Department to provide promotional “interactive” models for E for All 2007. The purpose of the campaign was to have promotional staff interact with the attendees of E for All and help them learn and play un-released Nintendo Games.

PUSH Strategy: PUSH flew in two Brand Managers and nearly 60 Brand Ambassadors/Models. The outgoing and attractive “interactive models” enticed gaming fans into the booth by the thousands. Gaming enthusiasts were able to experiment with un-released games and get coached/briefed on the Nintendo brands by the charismatic promotional staff. PUSH provided Nintendo fans with two MC spokesmodels who were responsible for getting the crowd pumped up and involved with the featured game.

Results: More than 100,000 people were approached and had a one-on-one personal experience with the Nintendo Brand, the Brand Ambassadors/Models, and the un-released games featured at the venue.


our CUSTOMERS case studies

Bacardi Mobile Tour

Client: Bacardi USA Project: Bacardi Mobile Tour and Super Bowl VillageMarkets: Phoenix, Scottsdale and Glendale, Arizona

Synopsis: Twenty models were hired and trained to promote, make and sell Bacardi Mojito drinks to Super Bowl fans and attendees for the month leading up to the Super Bowl.

PUSH Strategy: PUSH worked hand-in-hand with Bacardi USA to provide highly-trained Bacardi models to drive awareness and sales of Bacardi Mojito drinks. Models educated the patrons on how to make a Bacardi Mojito drink and conducted demonstrations on the Bacardi Bus.

Results: The Street Team visited bars, nightclubs, festivals, and all sporting events leading up to the Super Bowl. Thousands of local patrons and football fans experienced the Bacardi Mobile Tour and learned about the many different flavors and ways to drink Bacardi in a safe and energetic environment.

Finlandia Grapefruit Launch

Client: Brown Forman/Alliance Beverage Distribution Co. Project: On-premise Finlandia Grapefruit Launch (3 month campaign)Markets: Phoenix, Scottsdale and Glendale, Arizona

Synopsis: In May of 2007, PUSH was contracted by Brown Forman to market the launch of Finlandia’s new Vodka, Finlandia Grapefruit, in the Phoenix metropolitan market.

PUSH Strategy: Brown Forman, in conjunction with the team at PUSH, booked events with their 50 highest selling accounts in the Phoenix Metropolitan area. The promotions were allocated to the top 25 venues receiving the bulk of the promotions. This was a three month campaign that averaged out to 40 promotions per month with each promotion lasting two hours.

Results: Average promotions resulted in 4-5 bottles consumed in sales/sampling. The promotional launch, in conjunction with several aggressive programs (one being “BAG” - Bartenders are Gods) built strong brand recognition. As stated by Erin Collins (market manager for BF products) “The result of this campaign resulted in 100 new points of distributions in the on-premise market”. After the successful campaign, Finlandia earned considerable recognition and was labeled as one of BF’s “Light House” products in the Arizona market.

contact PUSH

pushmodels.com | pushtactics.com

MODELS

New York/New Jerseypo box 325

englishtown, nj 07726

Minnesotapo box 582683

minneapolis, mn 55458

Californiapo box 4881

walnut creek, ca 94596

California30025 alicia parkway suite 325

laguna niguel, ca 92677

Californiapo box 91136

san diego, ca 92169

Florida27251 sr 54, suite b-14/220

wesley chapel, fl 33544

Nevada8987 West Flamingo Road (105)

las vegas, nv 89147

Tempe414 south mill avenue (214)

tempe, az 85281

PO Box 91136san diego, ca 92169

SOUTHERN CALIFORNIAJason Ellisowner | san diego

office: 760.681.6521fax: 760.400.5050email: [email protected]