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YETUNDE TAIWO SHORTERSYOUR PURPOSE COACH AND CHEERLEADER

7 STEPS TO A Purposeful and Profitable Brand

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Content s1. IDENTIFY YOUR PURPOSE ...............................................................2

2. TAKE YOUR BEST SHOT ...................................................................3

3. CREATE YOUR IMAGE REP. A.K.A. LOGO ....................................4

4. CONTENT .............................................................................................5

5. MARKET AND PUBLICIZE THE VALUE YOU OFFER .................6

6. SOCIALIZE AND MEET THE WORLD WHERE THEY ARE .........7

7. MONETIZE YOUR VALUE ...................................................................8

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PURPOSE IS ALMOST ALWAYS ABOUT OTHERS. THERE ARE MANY WAYS TO IDENTIFY YOUR PURPOSE. I FIND THAT IT USUALLY COMES FROM ONE OF THESE 4 EXPERIENCES: PASSION, PAIN, PROMISE OR OPPORTUNITY. ONCE YOU HAVE ZONED IN ON YOUR PURPOSE, YOU SHOULD IDENTIFY WHO WOULD VALUE IT AND HOW TO REACH THEM ETC.

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Identify Your Purpose

CLICK HERE TO BOOK A BRAND SESSION

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IMAGE GOES A LONG WAY IN MAKING A FIRST IMPRESSION. INVEST IN A PROFESSIONAL SHOOT. A GOOD SHOOT WITH A GOOD PHOTOGRAPHER WILL BE ABLE TO CAPTURE THE REAL YOU THAT EXPRESSES YOUR PURPOSE. YOUR IMAGE INCLUDES ALL VISUAL COLLATERAL THAT WILL BE A PART OF YOUR BRAND IMAGE.

2.Take Your Best Shot

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WWW.ICYACADEMY.COM | 7 STEPS TO A PROFITABLE AND PURPOSEFUL BRAND

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NIKE DID IT BEST. THEIR REPRESENTATIVE IS THE ALL TOO FAMOUS SWOOSH. YOUR LOGO IS YOUR REPRESENTATIVE IN THE BRAND WORLD. IF YOU PAY $5 FOR A LOGO, YOU’LL GET A $5 WORTHY LOGO. INVEST IN A CUSTOMIZED DESIGN THAT SPEAKS TO THE VALUE YOU OFFER AND THE AUDIENCE YOU ARE TARGETING. INVEST IN YOUR REPRESENTATIVE.

3.C reate Your Image Rep. A.K.A. Logo

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YOUR VERBIAGE IS AN INTEGRAL PART OF THIS PROCESS. BE CLEAR ANDDIRECT ABOUT THE VALUE YOU OFFER. UNDERSTAND WHAT EMOTIONALTRIGGERS YOUR VALUE TAPS INTO, DEVELOP YOUR BIOGRAPHY, WEBSITECONTENT, ADVERTISING COPY WITH THAT IN MIND. BE CLEAR, CONCISEAND ENGAGING.

4.Content

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WHEN YOU’RE CONVINCING YOUR FRIENDS TO GO OUT WITH YOU, ORTELLING THEM HOW AWESOME YOUR NEW SHAMPOO OR HAIR STYLIST IS,THAT IS WELL UNDER MARKETING AND PR. YOU ALREADY HAVE YEARS OFPRACTICE DOING THIS. NOW YOU HAVE TO DO IT CONSCIOUSLY. PICK 2 MAIN PLATFORMS AND BUILD RELATIONSHIPS WHERE YOU CAN SHARE WHY YOUR PURPOSE IS VALUABLE TO THEM.

5.Market and Publicize the Value you Offer

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NOW MORE THAN ANY EVER IN OUR HISTORY, YOU LITERARILY HAVE ACCESS TO THE WORLD. THAT POWER THAT SOCIAL MEDIA HAS OFFERS MUST BE VIEWED AS AN OPPORTUNITY. YOU CAN REACH THE LIVES OF MANY PEOPLE WITH HOW YOU CAN MAKE THEIR LIVES BETTER. BUILD FRIENDSHIPS ACROSS THE WORLD AND CAPITALIZE ON THE POWER OF SOCIAL MEDIA TO SHARE YOUR PURPOSE.

6.Socialize and Meet the World Where They Are

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YOUR PURPOSE CAN CREATE FINANCIAL FREEDOM FOR YOU AND YOUR FAMILY. YOU HAVE TO MAKE A COMMITMENT TO IT AND PUT IN THE WORK REQUIRED TO GENERATE REVENUE WITH A PERSONAL BRAND (WRITING, SPEAKING, MOTIVAT-ING, SELLING INFORMATION PRODUCTS ETC). ALWAYS REMEMBER YOUR WHY. WHY DO YOU HELP OTHERS?

YOUR BRAND WILL EVOLVE OVERTIME, AND POSSIBLY YOUR PURPOSE. KEEP LEARNING AND CONNECTING TO HOW YOU CAN BE OF BENEFIT TO OTHERS.

7.Monetize Your Value

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My name is Yetunde Taiwo-Shorters. I am the owner of International boutique PR firm, ICY Public Relations and Founder of ICY ACADEMY. My clients call me ICY. Feel free to do the same.

I am a cheerleader for women entrepreneurs. I thrive on helping women discover their purpose doing what they love, while helping others in a way that creates financial freedom for them and their families.

I am here with over 15 years of experience in corporate, entertainment, fashion and personal branding PR. I have secured publicity for multiple Grammy award wining artists and have helped brand over 300 entrepreneurs in the last 10 years.

I am a former model and professional graphic artist. My personal brand has been featured on Elle, CBS, New African Woman, Zen Magazine and more. I am a 3 time Amazon bestselling author, host of the cooking show Afropolitan Chef on REDTV, and the mastermind behind ICY ACADEMY: an online platform designed to help entrepreneurs live their purpose, help others and build profits.

I say all this to let you know that you are in experienced and successful hands. I look forward to you walking away more informed, more energized and more able to make your dreams reality.

Be sure to follow my Facebook Page HERE,and get resources that help you thrive

Hey, Nice to meet you. YOUR PURPOSE COACH AND CHEERLEADER

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