Purpose

• Clarify WHY RAIDERFIT is unique and different.• Identify WHAT RAIDERFIT provides with our

unique and different system.• Explain HOW RAIDERFIT offers this unique and

different service.

• We have a strong tie into our military and its elite.• We are an organization built on the fundamentals of

strong military leadership and work ethics.• We have a Mind, Body, and Spirit approach to

transformation.• We have a SYSTEM and not just bunch of unorganized

workouts.• We view everyone involved with the organization as a

teammate and not just a customer.• We are focused on helping others and not ourselves.

Why Would Someone Choose To Join

What Is The: SITFU Challenge Session

• Suck It The F Up (SITFU) Sessions– Pain and suffering are inevitable when it comes to

achieving the mental toughness required to overcome life’s most difficult challenges. Sometimes when the going gets tough, you have two choices. One, quit. Two, just Sucking It The F Up and doing it! We choose to SITFU because we know pain and suffering is inevitable, but being miserable in life is a choice.

– Focused primarily on the athletes, military service members (active/veterans) and first responders (police/fire/medical).• A guided fitness program that allows the teammate to utilize the

set plan at their pace. • A challenge session that requires a above average fitness level.• Each session is approximately 30-45minutes in length

How Is The Mind, Body, Spirit Integrated

• Mind– Goal setting: Long, near, and short term goal setting– Self reflection periods (meditation), built into the daily challenge sessions

• Body – SITFU Challenge Sessions (primarily for military/first responders)

• 30 Min to 1 Hour physical fitness training session– Preset 5 Min Dynamic Warm Up– P.A.S.S.S.E.S System Training – Preset 10 Min Yoga Cool Down Stretch

– AAM Challenge Sessions (progressive fitness program for all ages/fitness levels)• 30 Min total: 10 Stations, 1 Min ea. for 3 Rounds

– Preset 5 Min Dynamic Warm Up– 4 Levels: Basic, Intermediate, Advanced, and Xtreme– Preset 10 Min Yoga Cool Down Stretch

– Basic simplified nutrition information (supplements, recipes…)• Spirit

– Performing acts of selflessness for our teammates and for others

What We Can Do

• On Site Services– Individual and group (up to ~150 at once) onsite SITFU or AAM

Challenge Sessions (transformation training: Mind, Body, and Spirit)• General improvement or build specific plans for teammates needs

• Web Based Services (daily general or customized)– EITFU: Nutrition information (basics of nutrition, meal/recipe

suggestions, supplement reviews)– MITFU: Motivational quotes– Challenge Sessions provided via www.Raiderfit.com.

• Fitness (Daily Challenge Session Training Plan)– SITFU Challenge Session (Monday – Saturday)

» Functional fitness plan that is built on the P.A.S.S.S.E.S System

– AAM Challenge Session» High Intensity Interval Training with or without

equipment

What Is The: AAM Challenge Session• The Ability Advancement Method (AAM) is a system that enables

teammates of all fitness levels to participate in an individual or group challenge session.

• There are four levels to the AAM. – Basic (White) – Intermediate (Blue)– Advance (Red)– Xtreme (Black).

• Each level is associated with a colored Raiderband (achievement reward program).

• We have identified 4 variations of the same exercise in order to accommodate for our teammates fitness capabilities. – This allows for an FST to provide our teammates the ability to work on

the same muscle groups at 4 different fitness levels. – Now we can train together without potential injury or lack of

challenge. Every teammate trains at their ability level.

What Is A Raiderband

• Teammates are rewarded for achieving a certain ability level of the Ability Advancement Method.

• Raiderbands are athletic colored rubber bracelets.• Each level is associated with a colored Raiderband. They are

similar to the martial arts belts. • Raiderbands are earned only after a teammate has

demonstrated mastery of each specific level. • All Raiderfit Teammates start at the white Raiderband level. • Raiderband Promotion Program– A teammate must be part of a Raiderfit Team for 30 days. – Take a Raiderfit Fitness Test. Provided on the 1st and last

Challenge Sessions.– Meet the minimum number of SELFLESS acts for the 30 days for

the current Raiderband level.

All Teammates Start At The Basic Level

• Why do we start everyone at the white Raiderband level when they are physically capable of a higher level exercises?

>>>We believe in teamwork and leading by example. We believe that everyone who joins the Raiderfit Team must know each and every movement that their teammates will execute.

>>>Raiderbands are not only about physical fitness. The represent progression through our Mind, Body, and Spirit approach to our lifestyle.

Starting Your FST Career

How To Guide

What Does It Mean To Be A Raiderfit FST

• A Full Spectrum Trainer is not only a fitness trainer but a mentor, role model, friend, and most importantly a teammate that can be counted on.

• Must possess the mindset of a winner– Never quit– Never accept the status quo– Never put self before others– Never give up on a teammate. NO MATTER WHAT!

Requirements To Become An FST

• 18+ years old• Enroll in the FST certification program– Self study w/ Mentor Assignment

• CPR Certified• Insured ($3 million aggregate policy)

Raiderfit Back Office Support• Raiderfit LLC staff provides the following back office support

– Provides the FST the daily Challenge Session training plans (with or without equipment) *You Don’t Need To Create Workouts Anymore*

– Provides the FST the AAM Challenge Session set up kit• Shipped directly to you or provide you the exact items by manufacturer to help you build the kit

– Guides the FST in all their business related affairs• Provides required documents or information requested by the affiliate businesses• Contacts the affiliate businesses to provide reinforcement to the FSTs efforts• Provides all presentations and letters to assist in securing new locations

– Provides all promotional items (pre built)• Business cards• Flyers• Signs• Apparel (Hats, T Shirts, Tank Tops, Hoodies, Bumper Stickers)

– Access to Raiderfit’s Legal Support Team• Proof read documents• Adjust documents to meet specific requirements

– Point of sales • Web based• On site card swipe• Customer service assistance (refunds, complaints, etc…)• Prepares and provides financial documents required for taxes

– Provides the FSTs teammates a monthly newsletter.

FST’s Responsibilities

• Operate at a minimum (1) AAM Challenge Session• Participate in all FST webinars, training, or

promotional events• Identify (1) potential new affiliate

business/location for future AAM Challenge Sessions per month (FSMTs discretion)

• Recruit (1) FST candidate per month• Daily interaction on Raiderfit’s social media and

web site• Wear FST Uniform• Utilize the Raiderfit Point Of Sales (web/swiper)

Location Requirements For AAM Challenge Sessions

• Open area to accommodate for group fitness–Minimum: Basketball court size– Optimum: Football field

• Overhead lights• Room for on site child care (not a must, but it

greatly helps to build up your Mom teammate numbers)

• Adequate parking• Restroom (you can usually talk to a local store to

get it approved for emergency use. Also offer them a discount rate)

Perfect AAM Challenge Session Locations

• Parks of all sizes with or without a play ground• Grass field located next to (allows for onsite child care in

these buildings while you execute your challenge sessions)– Churches– Office Buildings– Community centers– Recreation rooms

• Covered areas– Parking garages– Large picnic areas– Warehouses– Stages– Fitness Centers that don’t currently offer group fitness– Weight control businesses (weight watchers, Jenny Craig,

supplement stores, etc…)

How To Secure New Locations

• Begin planning (Internet / Phone Info Collection)– Identify potential targets within 15 mile radius

• Apartment complexes (with or without fitness centers)• Large businesses with a large lot• Businesses with large warehouse buildings• Churches, schools, groups

– Call those locations and identify the following people• Door keepers BY NAME (secretaries, assistants, volunteers,

greeters)• Decision makers BY NAME (manager, supervisor, owner, pastor,

principal)• Get their contact info (email, direct phone line, etc…)

– Conduct Internet Info Gathering• Utilize search engines to find the 5 Ws of that organization

Objective: To Identify All Key People and LocationsObjective: To Identify All Key People and Locations

How To Secure New Locations Cont.

• Arrange the site survey (Coordinate for the site survey)– Identify the potential locations and group them together to maximize your

efficiency.– Identify others that you are taking with you on the site survey and inform

them of the plan.– Contact the door keeper and make them feel good and set up the

appointment– Send a thank you email to the decision maker thanking them for all the help

that the door keeper provided you (information, coordination, and customer service). Attach the Raiderfit Information presentation with that email. Our goal is to secure that location before you execute the meet up.

Objective: Set Up The Initial MeetingObjective: Set Up The Initial Meeting

What You Must Believe Before The Meeting

• Mindset– You OWN the meeting. You are fully armed and they

are not.– Prior to entering the meeting, you must BELIEVE that

you know MORE about fitness than they do. You must walk in and display Audacity, Audacity, Audacity.

– You are a Full Spectrum Trainer who they NEED.– They NEED You and not the other way around.– They ALREADY want what you are offering. They loved

your presentation that you emailed. This meeting is to just confirm their initial gut feeling to affiliate with you.

What To Do At The Meeting

• Body Language–What to do with• Eyes: Look at your host with friendly and welcoming eyes.• Lips: Keep a slight smile as they talk (slight, not a creepy grin)• Face: Always look at your host and nod as they talk.• Upper body: Keep your chest facing the host.• Hands: Frequently emphasize with your palms open. Show

your palms to them as you talk. • Feet: Keep your feet pointed in the direction of your host.• Voice: Utilize a tone that you would with your mentor.

What To Do At The Meeting• What To Say

– First 2 minutes:• Compliment your host on his/her staff’s professionalism and helpfulness. Ensure you say the

gate keepers name as you mention this. • Say your hosts name when you speak to him/her. People love the sound of their name.

– During the conversation:• Compliment• As you are talking, key in on something you can relate to in their office/conversation (school

diploma, pictures of family members, sports teams, phone, clothes etc). • Try these statements

– “That’s really amazing…”– “Thank you for that advice…”– “I didn’t know that, wow…”

– During the sell• Compliment• Use the following words

– Partnership, future, transformation, success, easy, no hassles, teamwork, self sufficient• Key statements to say

– “We carry a $3 million dollar liability insurance policy. This covers you and anyone that is involved.”

– “Our current partners include 300+ unit apartment complexes, college athletic teams, MMA gyms, local businesses that want to offer their employees a on site fun and results oriented program.”

– “What can we do to secure this location to help?”– “We are a turn key program that requires no logistics support from our partners”

How To Secure New Locations Cont.

• Execute the site survey (Influence Operations)– Make the initial contact with the door keeper (face to face).

Spend 10 minutes executing small talk with that person (show up a little early and build a relationship). Give her/him a free SITFU Challenge Session gift card.

– Spend first 2 minutes telling the decision maker how helpful their staff (by name) has been and how you love their business. Let the decision maker talk about all the stuff they want to tell you. Be a good listener.

– Listen for cues: The decision maker will tell you WHAT they need. You need to be able to hone in on the KEY words. Repeat their “problems” back to them in a solution question.• Example: “We don’t have a fitness facility that you can utilize.”

>>> “So do you think we can provide YOUR (tenants, employees, congregation, students, teachers..) the sessions on your lot outside/inside your warehouse/conference room/parking lot/grass field?”

Objective: To Schedule The 2nd Meeting!Objective: To Schedule The 2nd Meeting!

How To Secure New Locations Cont.

• Maintain the momentum (Relationship Building)– Immediately send an email to the door keeper and the decision

maker (separate emails) thanking them for their time, generosity, and professionalism

– Recap the discussion in a friendly manner to ensure that what is agreed upon is written on paper and reiterate the starting date

– Draft up the contract within the first 24 hours and email it to them for review

Objective: Reinforce Their Decision To AffiliateObjective: Reinforce Their Decision To Affiliate

How To Run A AAM Challenge Session

For Groups

Execution Guide

Why We Use The Team Concept

• Having teammates assist other (newer) teammates greatly frees the FST up to focus on the entire group.

• We place all teammates into a team.• A Raiderfit Team can be from 2-14 teammates• Each team has a team leader that the FST designates. Choose a team

leader that is going to be most helpful to you (a true believer in the system) and has been with the program for a while.

• Each teammate of that team pushes and motivates each other while at the station. They also take couple seconds to demonstrate the movements to the new teammates to help them out. This allows the FST to focus on the group and not the individual (time management).

• What is it? We are training our teammates to run the challenge sessions while we manage it. We get a sense of a buy in from the teammates because they have responsible for their teammates success.

General Timeline For Execution• Arrive 30 minutes early

– Walk the lot and look for debris/trash/hazardous materials– Set up the AAM stations– Talk to potential teammates that are walking by (hand out cards)– Assign teams/teammates to AAM stations– Introduce new teammates to their assigned teamleaders (this should have already been done through email)

• Teammates arrive– Mingle– Walk the AAM Stations for familiarity– Get to their assigned AAM stations

• 1 Hour: Execute the AAM SITFU Challenge Session– 5 Min Raiderfit Dynamic Warm Up – 30 Min AAM SITFU Challenge (3 Rds of 10 Stations)– 10 Min Raiderfit Yoga Cool Down Stretch

• Stay 30 minutes after AAM SITFU Challenge Session– Clean up– Socialize– Take pictures– Talk to potential teammates that are walking by (hand out cards)

• SPECIAL NOTE:– First and last AAM SITFU Challenge sessions are reserved for the Raiderfit Fitness Test

• Test Teammates To Next Raiderband • Conduct a little promotion ceremony for introduction of new teammates and new AAM level

achievements

Required AAM Set Up Kit

• Cellular Phone (for emergency)• Emergency Action Plan• (20) Extra Business Cards• (2) Raiderfit SITFU Challenge Session Yard Signs• Timer / Stop Watch• (1) Foldout Table or Chair

– To place the music device on• FST Binder• (10) AAM Station Cones• RAIDERBands (all 4 colors)• Raiderfit SITFU Gear (Shirts, Hats, Patches)• (2) 1st AID Kit

– AAM SITFU Challenge Session and onsite child care locations• Plastic Grocery Bags• (2) Water Sources (Minimum of 1 Gallon for forgetful teammates/Junior

Raiders or on a extra warm day)

Raiderfit Teammate Required Gear

• Yoga Mat• Water Bottle• Raiderband• Sweat Towel (Optional)

FST AAM SITFU Gear (Optional)

• (14) Raider Jacked Ropes– Replaces: Jump Rope

• (14sets) Raider Chains– Replaces: Battling Rope

• (14) Raider Full Spectrum Pipes– Replaces: Slosh pipe, squat bar, barbell, 5 gallon water jugs

• (14) Raider Pipes– Replaces: Barbell

• (14) 25Lb KBs• (14) 45Lb KBs• (3) Raider Team Logs• (14) 20Lb Slam Balls

How To Execute: AAM SITFU Challenge Session

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• Each station is an exercise station (1 through 10)

• Exercise for 1 minute at ea. station (move from the set station until you come back to the starting point. Execute 3 complete rounds of the Raiderfit Challenge Session.• Exercise/Rest (30/30, 40/20, or 45/15)• Station 1: Always Burpees• Station 2-10: Set from the 4 month preset AAM plan • FST is always in the middle• Teammates are assigned to teams and start at the same station together

It is best if the FST has a foldout chairwith a stereo to play the iPod or music player

for motivation.

Cones are set up5 – 10m apart. Dependson the number of Teammates