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Slide 2 Purple Team: Jeff Cheng, Dan Gallagher, Jeffrey Hollands, Liz Meng, Megan Sichler Examining a Companys Growth Through Contemporary Corporate Comparison DEC Slide 3 2 Introduction Examining the life of Digital Equipment Corporation to better understand how to communicate within modern organizations. Slide 4 Working Growing Managing 3 E Introduction Slide 5 The Growth Timeline StartupGrowthPeakDeath Stupid Creative Workday Google Blockbuster 19981957 4 Slide 6 The Growth Timeline StartupGrowthPeakDeath Stupid Creative Workday Google Blockbuster 19981957 5 Slide 7 DEC as a Startup Ken Olsen Harlan Anderson MIT Lincoln LabsMaynard Mill 1957 6 Slide 8 DEC as a Startup Engineer Sales Manager Olsen Argumentation Buy-in Functional Familiarity Do the right thing DECUS 7 Slide 9 DEC as a Startup Working Growing Managing DECStupid Creative Direct Do the right thing Employee Manager Olsen Direct Think stupid Designer 8 Slide 10 The Growth Timeline StartupGrowthPeakDeath Stupid Creative Workday Google Blockbuster 19981957 9 Slide 11 Growth of DEC SalesServiceFinanceMnfctr. Product Line Freedom Ownership Duplication Line Manager Engineers Line Manager Engineers Line Manager Engineers 10 Slide 12 SalesServiceFinanceMnfctr. Eng Growth of DEC Product Line 11 Line Manager Slide 13 Growth of DEC Product Line 1 Manager Sales Service Manu- facturing Finance Product Line 2 Manager 12 Slide 14 Growth of DEC Negotiate and problem solve Tell the truth Beginning of protect your team Do the right thing E 13 Slide 15 Growth of DEC 14 (Video Clip) http://dl.dropbox.com/u/7546109/DEC%20Negotiation.wmv Slide 16 Growth of DEC Working Growing Managing DECWorkday Part of a family Fracture into many units Negotiation, conflict, build path Part of something big Expand scalable, cohesive units Feedback from customers, follow roadmap 15 Slide 17 The Growth Timeline StartupGrowthPeakDeath Stupid Creative Workday Google Blockbuster 19981957 16 Slide 18 Peak of DEC Sales=$14B Employees=121,000 E VAX 17 Slide 19 Peak of DEC Management Issues DECworld External relationship Engineers Sales Customer EngineersSales Customer vs. 18 Slide 20 Managing Working DECGoogle Hands-off Tension +competition Systematic Rules + freedom Peak of DEC Do the right thing, even at the expense of others Competition + Cooperation 19 Slide 21 The Growth Timeline StartupGrowthPeakDeath Stupid Creative Workday Google Blockbuster 19981957 20 Slide 22 Ken Olsen becomes paranoid Power struggles limit collaboration Layoffs undermine familial culture New CEO, new structure Changes in computer industry DEC Dies 21 Slide 23 SalesServiceFinanceMnfctr. Eng DEC Dies Product Line 22 Slide 24 Do The Right Thing? DEC Dies Lie to get your way Make sure your job is safeLimit risk taking 23 Slide 25 Managing Working DECBlockbuster DEC Dies Arguing Disconnect between segments Layoffs No new innovation New owners New markets Relocating Branches Closing 24 Slide 26 Learning from DEC DECApple 25 Slide 27 Do The Right Thing StartupGrowingPeakDeath ProductMarketTeamSelf 26 Did this mean rightness for self, supervisor, colleagues, department, company, customer, or shareholders? Edgar Schein Slide 28 The Growth Timeline StartupGrowthPeakDeath Stupid Creative Workday Google Blockbuster 19981957 27 Slide 29 Thanks for listening! Any questions? 28