purchase decision
DESCRIPTION
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DECISION MAKING FOR PURCHASE OF CAR AUDIO PLAYER
SUBMITED TO:- SUBMITED BY:-
PROF.NIHIT JAISWAL YATENDRA NAGAR SECTION “C” GROUP “D”
PIONEER INSTITUTE OF PROFESSIONAL STUDIES
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CONTENTS
INTRODUCTION NEED RECOGNITION INFORMATION SEARCH EVALUTUION TABLE PURCHASE DECISION POST PURCHASE BRHAVIOUR SUGGESION FOR IDEAL PRODUCT
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INTRODUCTION
Car audio player is an electronic device which is use for hearing music while travelling.
Provide the facility to hear music using USB drive also.
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NEED RECOGNITION
Purpose:- entertainment during travelling
Basic requirement:- Good sound quality USB connection
Commercial constants:- price lies between Rs.9000-RS.11000
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INFORMATION SEARCH
Market research :- Car jewelers and decorators. ( Behind infinity hotel ) Car designer. ( Behind city center building) . Internet search :- www.bechna.com/shop-online-caraudio
players www.kenwood.com/product/audioplayer
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SHORT LISTING OF PRODUCT WITH ITS FEATURES
Pioneer DEH –P5190ub.
Alpine CDA 9886.
Sony Xplod.
Xenos X330 SD.
Ken wood KDC-X9006U .
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PIONEER DEH P5190UB
Model no :- DEH p5190 ub Advance sound retriever. USB connection. SD card reader. 52 x4 power speakers Multi language display. Radio band. Warranty of 2 years. Remote support. Price Rs.10,900.
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ALPINE CDA 9886
Model no :- CDA 9886 CD-r player 50 x 4 high power speaker USB connection Connection to I pod Remote control Quick search Warranty 1 year Price Rs. 9950
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SONY XPLOD
Model no :- CDX-GT686ui 52 x 4 power speaker. USB and I pod connection. Flip down display Radio band Remote support Warranty 18 month Price Rs.9990
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XENOS X330 SD Model no :- X330 sd Digital audio/mp3 player. 45 x 4 max power speaker. Multi color display 3 radio band equalizer. Warranty 1 year. Price Rs.9000
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KEN WOOD
Model no-KDC-x9006u. 50wX4 speaker. Audio and MP3 support. USB and memory card support. Full colour display. Warranty 1 year. Support remote. Price-9,850.
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EVALUTION TABLEAudio players
Pioneer( DEH)
Alpine(CDA )
Sony Xplod
Xenos( X 330)
Ken wood
Price 10900 9950 9990 9000 9850
Warranty 2 years 1 years 1.5 years 1 years 1year
Speaker(power)
52 x4 50 x4 52 x4 45 x4 50X4
USB and SD cardSupport
Yes & Yes Yes & NO Yes &NO NO &NO Yes & Yes
Remote control &radio
Yes & Yes Yes & NO Yes & Yes NO & Yes Yes & No
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PURCHASE DECESION
I would like to purchase pioneer audio player after evaluating from evaluation table .
SWOT analyses :-
Strength :- Good sound quality. USB direct connection. Advance sound retriever. Long warranty period.
Weakness :- Comparatively high price than other
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Opportunity :- Expand business by using new technology . Make audio player more attractive
Threats :- competitors New technology.
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POST PURCHASE BEHAVIOUR OF CUSTOMERS
After purchase of pioneer DEH audio player most of the customer are satisfied because it provide
Long warranty period and Good after sales services
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SUGGESION FOR IDEAL PRODUCT
An ideal audio player must support all music files look attractive
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