pune job fair feb-2016
TRANSCRIPT
CASE STUDY
Pune –Ascent Job Fair
13th February 2016
Organized By: Pune Team
Contents• About the event• Snapshots• Online Initiative• Statistics• Conclusion
About The Event• Held on 13th February, 2016,Valliammai Engineering College, SRM
Nagar,Kattankulathur, Kancheepuram District• 13Employers• 3000+ Candidates Participated.• 1500+ Job offers either given or to be given.• Primarily catering to the Jobs in IT, ITES, BPO, Marketing,Automobile and
Financial.
Key Participants
Online Initiatives :Microsite• Dedicated
Microsite to promote the event.
• Multi Tabs: Home Vacancies Register Prep Yourself FAQs Contact Us• Clients logo on
Microsite.
• Banners promoting
www.timesascent.com
Online Initiatives :Microsite
Top banner (726*212) on www.timesascent.com Homepage
Online Initiatives :Microsite
RHS Banner (194*348) on www.timesascent.com Homepage
Online Initiatives :Microsite
Internal Banner (200*400) on Career Advice, HR Zone and
Jobs page
Online Initiatives :Microsite
Interstitial Banner (728*500)
Online Initiatives on : Facebook10th February 2016
Online Initiatives on : Facebook
o 11th February 2016 • 12th February 2016
Online Initiatives on : Facebook13th February 2016
Online Initiatives on : Twitter10th February 2016
Online Initiatives on : Twitter
o 11th February 2016 o 12th February 2016
Online Initiatives on : Twitter13th February 2016
Statistics: Microsite Highest Visit Days
Day Visitors12th Feb 2016 2,266
10th Feb 2016 1,991
11th Feb 2016 1,838
13th Feb 2016 1,001
9th Feb 2016 246
• Registration on Microsite - 2,300• Page Views – 8,500• Unique Page Views – 7,500
Statistics: Banner and MailerParticular Impressio
nsClicks CTR’s
Internal Banner (IMA) (200*400) 28,052 72 0.26%
RHS Slug (IMA) (194*378) 6,403 98 1.53%Top Banner (IMA) (726*212) 5,331 128 2.40%
Pune Job Fair No of Candidates Mailer Send
Views CTR’s
20,000 2,500 12.5%
Statistics: Conclusion• 397,871 unique visitors for the Pune Job Fair via www.timesascent.com
which is the largest till date for a job fair
• All banners on www.timesascent.com ensured good CTR, despite the fact that 2-3 campaigns were simultaneously running on the same slot
• Client Banner delivered a good CTR of 2.40% on the top banner which is prominent on www.timesascent.com Homepage
• We encourage you to use www.timesascent.com to further boost your Job Fair reach, popularity, participation and
acceptance.• You may get in touch with us on the below contact details:
Naresh [email protected]
9869071002Times Tower, Mumbai
Thank You