pull them into the game
TRANSCRIPT
Pull them into the game
why it matters
experience economny
gamers‘ world
game design
basic rules
implementation pitfalls
your turn
no one gives a f*ck
Jezevec
Jezevec
registration and first login
Experience economy
automatization
customization
personal experience
devil is in the details
nerds & geeks
casual players
real UX
1985 - Shigeru Miyamoto
but...
Skynet
?
decrease drop-off after sign-up
increase free - paid conversions
speed up trial - paid period
improve user engagement
reduce CHURN
[ guess the number ]
who? | why?
map the journey
check real data
do not believe blindly to the sponsor
identify right customer
capture authentic user activities
„Onboarding is standalone design.“
pull them into the game
it won‘t last forever
onboarding is a group activity
Petr Pouchlý | Court of Moravia
+420 724 004 855 | linkedin.com/in/petrpouchly