pubme salesdeck
DESCRIPTION
PubMe coming soon On TapTRANSCRIPT
Available now ON TAP!
UNLOCKING YOUR LOCAL
WHY WHY WHY?
BECAUSE IT TASTES BETTER WHEN IT’S ON TAP
WHAT’S IT ALL ABOUT?
Pubme is a loyalty based social media app On Tap
1. Search the PUB2. Tap in at the PUB3. Earn reward points4. Redeem offers/discounts5. Rank, rate and review
Cheers!
CHEERS!
PRIMARY OBJECTIVES
① Increase Pubs footfall, sales
② Retain customer loyalty
③ Keep our treasured locals pulling
RETAIN CUSTOMERS WITH REWARDS
Struggle to identify target market
All point of sale advertising
Costly to reach target market
Waste time and money on poor marketing
Limited or no CRM solutions
Struggle to retain customers
Limited real time marketing
Difficulty locating friends at pubs
No social media interaction with Pubs and users
No effective user analytics
No effective loyalty reward points system
No app offers user accurate up to date PUB reviews
Difficult to search for pubs with real time requirements; live sports, real ale, gigs etc
Users1 Pubs and Bars2
Can view user data (identify their target market)
Can advertise directly to specific demographics
Increase footfall, retain loyalty, increase sales
Can respond to user reviews and reward loyal customers
Offer incentives with real time engagement
Can search for pubs/bars
User can create own PUBfile
Users can ‘TAP in’to earn loyalty points
User can redeem points for offers and discounts
Users can rank, rate and review venues
Users get interactive sharing tap in’s and rewards on social media platforms
Users1 Pubs and Bars2
HOW ARE WE TAKING CARE OF IT?
FACEBOOK, SMARTPHONE AND THE PUB
TWITTER IN THE PUB
Venue offered a free beer for check in on FS
User Response –’ have you checked out this place you get a free beer’
11,000 beers given out
Expense paid for itself TENFOLD
BEER TASTES BETTER WHEN ITS ON THE HOUSE
SMARTPHONE ADDICTION
TARGET USERS AND HOW TO REACH?
Use viral marketing, specifically aimed at students
Social Network leveraging Promotional merchandise – Beer
mats, I phone cases, posters etc Incentivised marketing , download
PUBme for prize draw entry and to obtain a free drink at designated venue and chance win an I phone 4s
PUBme European Road Show
CUSTOMER REWARD STRATEGY
① Acquire new customers -Introductory offers
② Get loyalty -Reward frequent customers
③ Retain loyalty -Incentivise customers to return frequently
SCREEN SHOTS
SCREEN SHOTS
PROMOTIONAL BEER MATS
VENUE POSTERS
WHAT ARE WE LOOKING FOR?
Pilot pubs & bars to be part of our alpha prototype launch campaign
Pubs & bars to incentivise customers using your venue through discounts free drink offers via our app
CUSTOMERS
OUR SURVEY SAYS 75% chance of repeat business
should you reward your customers – source technomic
THE PRECIOUS FOOTFALL
Cost effective way to reach a highly targeted demographic
How many TAP IN’s you venue has to date New customer acquisition with repeat business Chance to see what your customers are saying
about you Increased awareness social media platforms
facebook/twitter/foursquare Ability to control & increase your customer base
with bespoke CRM online dashboard facility Increase in sales, egender loyalty and footfall
SO, HOW DOES IT WORK FOR YOU? Pub/bar becomes a official
registered venue with Pubme We send you promotional beer mats
and venue posters ( see below ) You choose your desired promotions We inform our users Users TAP IN at your venue and post
on facebook in order redeem their reward
✔
OUR SURVEY SAYS ✔✔✔
A revelation for the PUB industry A proven concept for driving
customers to your venue A highly focused social media tool
in the biggest untapped social market space
We’re backing the PUB Earn loyalty, Retain customers Back the ONLY APP ON TAP
? TIME ?
QUESTIONS MOST WELCOME
AT THE PUB
‘PUB’ SEARCH How much time do you spend advertising
through social media every month? What are your current methods of
advertising? What is you overall spend on advertising
pcm? Which methods produce the best results? How important do you feel rewarding
customer loyalty is? How much would you be willing to pay
pcm for an effective social media tool that drives footfall, increases profit and cements partron loyalty?
How much time pcm would you be willing to commit for social media?