publishers: supercharge your commercial strategy ftw!
DESCRIPTION
Wulfric Light-Wilkinson, Forward3D, James Maley, Tradedoubler, Julia Stent, uSwitch a4uexpo Barcelona 2012TRANSCRIPT
Supercharge your Commercial Strategy
Wulfric Light-Wilkinson Forward 3D – Sales Director
Julia Stent uSwitch.com - Director of Telecoms
James Maley TradeDoubler – Senior International AM
Do I have a commercial strategy?
#10
Present yourself professionally
Every contact is a touch-point for your brand
#9
Know your competition
#8
Analyse your place in the market
#7
Get to know your client
#6
Understand your clients’ wider
objectives
#5
Manage the sales process
#4
What do you stand for?
Have a vision and stick to it
#3
Understand the value of the sales
you drive
#2
Understand your clients’ budgets
#1
Spot the opportunity
And be the first one there