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Case study demonstrating a publisher’s success with Fabric: Twitter, MoPub, and Answers

The Fastmind grows audience, revenue, and user experience with Fabric

MoPub, Inc. | @MoPub

monthly engagements

65Million

increase in fill rate Percent

lift in retentionPercent

Twitter MoPub Answers

Twitter Kit drives audience growth The Fastmind wanted to propel organic user growth while keeping their existing players even more engaged with their app. The Fastmind’s technical team found a way to promote their app for free on Twitter while also introducing unique content that feels natural to their app’s experience through a solution known as Twitter Kit. Using Twitter Kit, people can compose a Tweet within Apensar without navigating away from the app, as seen in two key points in the game: players can Tweet at friends for help on a challenging puzzle (shown in the image below) or earn extra coins just for Tweeting their progress. Since integrating Twitter Kit, The Fastmind has seen 60+ MM social engagements and a strong correlation between social networking and growth in downloads.

About The Fastmind• Headquartered in Miami, Florida

• Mainly Latin American user base

• Apensar named one of the Best Games of the Year on Google Play (2015)

• The Fastmind named one of the Top Developers on Google Play (2015)

• 15+ MM downloads and growing

Goals• Drive organic growth

• Grow fill rates

• Increase user retention

SummaryThe Fastmind, a mobile gaming studio, uses Fabric, Twitter’s mobile development platform, to continuously grow their ad revenue, user base, and user experience for their top app, Apensar. This award-winning word game lets players guess the common word between four images based on a set of given letters.

“We’ve been using Twitter Kit since the very beginning and it’s been a key player in making our organic growth successful in Latin America.” – Jorge Prado, Founder and CEO at The Fastmind

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The Fastmind grows audience, revenue, and user experience with Fabric tools

MoPub, Inc. | @MoPub

As The Fastmind continues to grow its audience base, monetization becomes an increasingly high priority. Before switching to MoPub, The Fastmind had worked with other monetization platforms to generate ad revenue for their app, but were experiencing low fill rates in Latin America, where they have the most traffic. The company wanted to not only increase fill rates and revenue, but also streamline the workflow for their ad

operations team. They turned to MoPub because they saw opportunity to maximize ad revenue by running ads from three global ad sources, all managed within a single interface: direct advertisers, ad network partners, and thousands of advertisers from MoPub Marketplace. After making the switch, the team saw a 10%+ lift in fill rate, 4% higher CPMs, and growth in overall ad revenue in the first 90 days using MoPub.

“We switched to MoPub’s solution for mobile app monetization for two reasons: access to the largest global demand through MoPub Marketplace and the ability to mediate ad networks that work well in Latin America without integrating more SDKs.” – Jorge Prado, Founder and CEO at The Fastmind

MoPub maximizes in-app revenue

Direct Ad Serving

MoPubMarketplace

AdNetworks

As Apensar continues to evolve, The Fastmind needs even more visibility into their user base to build new features and deliver marketing messages geared to their audience. As part of their integration with Fabric, The Fastmind’s technical team gets access to Apensar’s critical performance metrics through Fabric’s mobile app analytics dashboard, Answers. Simply by installing the Answers Kit, The Fastmind can quickly gather trends and

information about who is using their app. The dashboard lets the team monitor the behavior of new and existing users in real time when they send push notifications or ship new features, so they can quickly identify issues as they arise and iterate faster to improve their performance. In two months, the team saw retention rates improve by 6%.

Answers provides insightful analytics to boost retention

“Answers is a very solid analytics solution -- my dev team trusts it monitor my most important metrics (MAUs, DAUs, etc.) with precision and it’s free!” – Jorge Prado, Founder and CEO at The Fastmind

MoPub, Inc. | @MoPub

The Fastmind saw meaningful results from using Fabric to grow and monetize their business. For two years they’ve been successfully driving organic growth, ad revenue, and a positive

user experience for players of their mobile app, Apensar, and are continuing to adopt Fabric tools as they are being released.

The Fastmind grows audience, revenue, and user experience with Fabric tools

MoPub, a Twitter company, is a leading monetization platform for mobile apps. We offer an ad server, ad network mediation, and a real-time bidding exchange, but we’re more than the sum of our parts: we are a trusted, mobile-first technology and monetization partner, powering high-growth revenue strategy. We offer publishers access to the most relevant demand, flexible ad serving tools, and innovative rich formats. At the same time,we enable DSPs to efficiently reach a large, high quality audience across mobile apps through our powerful interface, strict supply quality measures, and rich, transparent bid requests. Both publishers and DSPs also benefit from our world-class client service and years of proven expertise.