PublicityPublicly communicating your

accomplishments

In our town, many people don’t understand what Rotary is all about

What the heckIs Rotary?

You may have the same problem

A Club Publicity Strategy

• Create a small committee• Focus on the results of your clubs efforts• Communicate with the public directly• Build relationships with local media• Follow up, Follow up, Follow up • GetRotary.org Movement

Create a Small Committee

• Publicity Chair (Press Releases)–Website/Bulletin/GetRotary Editor– Social Media Editor (In Meeting)– Social Media Editor (Programs)– Social Media Editor (Special Events)–Photographer

Focus on Results

• New Generations: Scholarships, RYLA, Interact• Vocational Service: Business/Employee of the Year• Club Service: Rotarian of the Year• International Service: Building Bathrooms in a South

African school• Community Service: New drinking fountain at a park

Communicate with Public & Media

• Public (Facebook & Twitter) Weekly: Programs, Club newsletter, Meeting

highlights Monthly: Special events, Scholarships, Special

Speakers/Programs, Gifts

• Media (Phone, Email, Facebook & Twitter) Monthly: Scholarships, Special Speakers/Programs, All

Gifts with Photos Quarterly: Large gifts, Community & International

Projects

Build Relationships w/ Local Media

• Ask your membership who can introduce you to news directors THEN call them and take them to lunch

• Provide Press Releases via email & twitter• Comment and converse with local news media on

facebook and twitter• Have members who have strong relationship with

media submit your news releases

Follow up, Follow up, Follow up

• Send your release to news media• Call the person to make sure they received it• Ask them if they can run your story/release• Follow up with a thank you for running

• The squeaky wheel gets the grease!

The GetRotary.org Movement

• District and worldwide move to educate the public about Rotary.

• Primary Focus: Stories about how Rotary benefits the your community

• Secondary Focus: Club accomplishments

The GetRotary.org Campaigns

• Website: Events, Article Submission• Facebook: Events, Comments and News• Email: Newsletters, Club Accomplishments• Radio: 1400 Radio Spots in Jan-Feb• Traffic: $120,000 Google Grant driving thousands

of visitors per month.

Using GetRotary.org - Training

• Webinar: First Saturday of every month• Invitations are emails to club board members• Required to obtain a username & password• Covers: Publishing articles, galleries & events

Publicity Resources

• http://goo.gl/ZqD3u– After Event Thank You Letter.docx– Information Press Release.docx– Publicizing The Event.docx– SAMPLE CALENDAR ANNOUNCEMENT.docx– Ten Media Tips.docx– Working with the media.docx

Thank you!