publicity and advertisement
TRANSCRIPT
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PUBLICITY MANTRA
What is PUBLICITY?
Root word - PUBLIC
If we break the word PUBLICITY, what we get is
PUBLIC +CITY = PUBLICITY
which means interacting with the public of a particular region and culture. Thats why the ads we see in INDIA are different from China, USA, Russia etc.
PUBLIC + CITY = PUBLICITY
Ways to publicize a product/company
Word-of-mouth (man to man publicity)
Advertisement (posters, flex, media etc.)
Branding (providing quality services)
Events (launch events, award function, live shows, tours, seminars etc.)
Word-of-Mouth
This is the most widely used technique in the advertisement world !
Best publicity mode.
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BRANDING means people recognise you by your name.
Building a customer base by providing a quality service and a high end product.
EVENTS
Branks like Mercedes, BMW etc. sponsor events and dont have any commercials.
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Why Advertise?
Promotion : To get the word out that you have something exciting to offer.
Awareness : To tell people that your product exists and educate them about its benefits.
Retention : An ongoing advertising campaign is essential in reminding your existing customers that you're still around.
Morale : To boost the morale of the employees, that the firm at which they are working is widely known.
Advertisement is all about creative thinking!
Methods of advertisement
Print advertisements
e.g. poster , banners etc.
What do you guys expect?
GUERRILLA ADVERTISEMENT
Guerrilla advertisements
THINK DIFFERENT !
What is Guerrilla advertisements ?
Broadcast Advertisements
What we see on youtube channels like TVF and AIB etc. or Aajtak , India TV , Star plus etc.
AMBUSH ADVERTISEMENT
SURPRISE ! SURPRISE!
SOCIAL MEDIA
Where ever you go we follow!
IT MATTERS!
FEATURES OF A GOOD AD
FOCUS ON THE BASIC ISSUES
Like wheel detergent ad, the basic issue they strike is the roughness of the hands
LOGO
A logo that leaves an imprint on everyone.
TAGLINE
Even a child can speak it!
Show everything positive about the product.
reaction should be..
After watching the ad
I NEED IT!
the answer is
Is advertisement really necessary?
It depends!
Who you are? A company like Rolls Royce or Porsche.
Xiaomi , they did no print advertisements, no guerrilla advertisements but they collaborated with Flipkart thats a brand in itself.
The other face of the coin!
Advertisement Industry
Facebook ad revenue
By the end of 2015 it is estimated to be $17.23 billion.
By the end of 2014 Indias advertisement industry was estimated to be around $16.33 billion.
Where INDIA stands?
INDIA - 2015
Print advertisement revenue is going to share 40-45% market.
Online advertisement will grow by 30%.
Apps downloaded in 2014 were 1.56 billion, in 2015 it will increase 5 folds to around 9 billion.
Hence the revenue generated by apps will grow from
$150 million to $250 million.
So there are ample opportunities for developers to earn some cash and do ash.
Thank you !