Public WiFi Project

Richard Hinton

What is it delivering ?

• A foundational infrastructure WiFi and location services in all public museum spaces

• A scalable solution to meet future demands

• Public WiFi is an enabler

WiFi hardware and solution design 30%

Cabling and installation 40%

Project Mgmt.10%

Contingency 20%

Public WiFi total budget: £515,000

Why are we doing this ?

•WiFi is increasingly seen as a utility

•Need to meet increasing demand for more content and services in galleries

•Treasures Gallery WiFi successful proof of concept

• 18,000 visits over 3 months• Potential 500,000 per year if WiFi ubiquitous

Benefits to Museum

• Enhance Visitor Services operations• Anonymous collection of circulation management information• Access to more content/ learning info/ travel info/ from all public areas

• Ability to push location-based, contextual content to visitors• Improve visitor access to content/ less reliance on fixed notices

•Enabler for revenue growth• Sponsorship opportunities• WiFi service is marketable service for events/ conferences• Promotions/ offers

•Enhancing the NHM brand• Leading edge Museum• Promotes visitor interaction with NHM

• Removes cost barrier for visitors accessing NHM content

• Better access to more content for Visitors • Engage with the Museum while queuing

• Directions to toilets and cafes

• Receive location based, contextual content

• Promotions/ opt-in to further engagement

Benefits to Visitors

Key principles are………

•Enterprise approach

•Secure and resilient solution

•Modular and sustainable design

•Minimal impact to heritage areas

•Prepare the museum (demo)

Where and when………………..high level

Where does this lead to ?

Online maps

Step by step navigation

Custom tours

Ticketing

More apps/ services

Contextual content

eShop

Membership

in-gallery engagement

Way-finding/ circulation

Questions?

Ask me: r.hinton@nhm.ac.ukor look out for Intranet updates, coming soon…………