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Τρέχοντας μια διεθνή Startup από τη Θεσσαλονίκη
Χαράλαμπος Παπαδόπουλος COO, Book'n'Bloom
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1. Chapter one: The beginning
2. Chapter two: Business case evaluation
3. Chapter three: Fundraising
4. Chapter four: Build your organization
5. Chapter five: Definition of procedures & data management systems
6. Chapter six: Product development
7. Chapter seven: Sales funnel & marketing plan development
8. Chapter eight: Customer retention and care (SaaS)
Τί θα δούμε:
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The beginning
Chapter 1
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• You have the idea but you have to make one step back
• You should identify the need/problem and then the solution
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The beginning: The Idea
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• The Business canvas generation tool Business Canvas Revenue stream Customers Empathy map
• Competition
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The beginning: The business case
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• Do you have a potential value proposition?
• Is there a market?
• Can you find the human resources?
The beginning: Check point #1
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Business case evaluation
Chapter 2
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The evaluation of the Business case: Founders team acquisition
• Find the right people - Build your C-team (find co founders) Business administrator Product Manager Marketing manager Technical manager
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The evaluation of the Business case:Founders team Acquisition
• Share structure Structure and agreements
• Legal and accounting services Legal services Accounting and tax services
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The evaluation of the Business case:Early Product Development
• Design your product according to the
business analysis and the market gap
• Create the storyboard (mockups)
• Make only technical research
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The evaluation of the Business case:Check point #2
• Make sure you have a scalable value proposition
• Competitor’s analysis - where you stand among them
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Fundraising
Chapter 3
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Fundraising:Networking
• Event participation in Thessaloniki Greece
• Event participation in other countries websummit south summit
• Linkedin groups• Detect investment groups and their
investment sectors
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Fundraising: Preparation
• Develop your business plan Show the problem Show the solution Show revenue streams Show the competition Show that you can scale it
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Fundraising:Incubator Vs others
• It’s better to join an incubator or accelerator or approach an Angel investor
• Follow the smart money What you need the most is knowledge
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Build your organization
Chapter 4
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Build your organization: Acquire the right team members
• Evaluate c-team and upgrade it - You need Head of Business development Head of Product development Head of Marketing and communication Head of sales Head of Technical development
• Acquire the rest to build the team C-team has to build the sub teams
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Build your organization Build your Culture
• Define the ground rules
• Define the way of operating
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Definition of procedures & data management
systems
Chapter 5
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Definition of procedures & data management systems :
• Accounting & billing system
• Customer relation and support management components
• Communication tools
• Website requirements
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Product development
Chapter 6
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Product development:Product and business roadmap
• Build according your business plan
• Define and build the MVP first
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Product development:Product evaluation
• Market evaluation Does your product solve the problem? Adjustments based on feedback
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Product development:The Administration cost
• Keep in mind the Administration cost User care cost Billing and accounting cost
• Can you afford to scale?
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Sales funnel & marketing plan development
Chapter 7
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Sales funnel & marketing development: Funnel analysis
• Identify segments and analyze them again
• Choose segments that your value proposition fits better
• Close the sale cycle in order to see the big picture
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Sales funnel & marketing development: Product fit
• Identify your strongest features and nail them
• Build your marketing according to selected segments and stronger features Develop your communication plan
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Sales funnel & marketing development: Develop sales funnel
• Try to reach segments by different channels
• Identify the most efficient channels and invest on them Customer acquisition cost At the beginning customer acquisition
will be expensive
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Retention and Customer care (SaaS)
Chapter 8
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Retention and Customer care (SaaS)The importance of retention
• Customer lifetime value
• Retention through customer care
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Ευχαριστώ για τη προσοχή σας
Ερωτήσεις;
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How to start a startup
Y Combinator
http://startupclass.samaltman.com