Public Service VisionThe Context

© 2014 Station Resource Group

Each week

• More people are using public radio

• On more stations, streams, and on-demand options

• Hearing more choices for news and music

. . . than ever before.

We compete successfully in broadcasting

NEW YORK

LOS ANGELES

CHICAGO

SAN FRANCISCODALLA

S

HOUSTON

WASHINGTON

PHILADELPHIA

ATLANTABOSTON

MIAMI

DETROITSEATTLE

PHOENIX

MINN-ST PAUL

SAN DIEGOTAMPA

DENVER

BALTIMOREST LO

UIS

PORTLAND

CHARLOTTE

PITTSBURGH

RIVERSIDE

SACRAMENTO0

2

4

6

8

10

12

14

Public Radio's Share of Listening: Top 25 MarketsMetro Survey Area, Spring 2014, Persons 6+, Mon-Sun 6am-Midnight

Source: Nielsen; Radio Research Consortium Station Resource Group

. . . with multiple choices for listeners

NEW YORK

LOS ANGELES

CHICAGO

SAN FRANCISCODALLA

S

HOUSTON

WASHINGTON

PHILADELPHIA

ATLANTABOSTON

MIAMI

DETROITSEATTLE

PHOENIX

MINN-ST PAUL

SAN DIEGOTAMPA

DENVER

BALTIMOREST LO

UIS

PORTLAND

CHARLOTTE

PITTSBURGH

RIVERSIDE

SACRAMENTO0

2

4

6

8

10

12

14

Public Radio's Share of Listening: Top 25 MarketsMetro Survey Area, Spring 2014, Persons 6+, Mon-Sun 6am-Midnight

Source: Nielsen; Radio Research Consortium Station Resource Group

News is our most successful offering

News News+Music

Classical AAA Jazz Other0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

3.0

1.8 1.7

1.10.8

0.5

Different Station Formats: Different SharesAverage Share, Top Station in Format, Top 50 Markets, Metro Survey, Spring 2014

Source: Nielsen; Radio Research Consortium Station Resource Group

47 stations 9 stations 30 stations 14 stations 14 stations 6 stations

Music plays a larger role than many realize

52%

27%

21%

Share of All Public Radio Listening

NewsMusicNews and music

Source: Arbitron, Public Radio Today 2013 Station Resource Group

Station Formats

We are finding more and more listeners online

Source: Triton Digital Media

And connecting in-person, too

Minnesota Public Radio, Rock the Garden June 2014 Photo Nate Ryan

We are building our local newsrooms

2011 2012 20130

500

1,000

1,500

2,000

2,500

3,000

3,500

2,017 2,099 2,159

Over 2,150 journalists at public radio stations

Source: Corporation for Public Broadcasting, Station Activities Survey Station Resource Group

KPCC, Los Angeles

This year

• More people are giving to public radio

• With larger gifts• More sustaining

commitments• And more total

support . . . than ever before.

Giving to stations at an all-time high

96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 130

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000

300,000,000

350,000,000

400,000,000

450,000,000

0

500000

1000000

1500000

2000000

2500000

3000000

Public Radio Stations: Individual Giving and GiversMembers, Friends, and Major Gifts, Adjusted for Inflation

GivingGiversG

ivin

g

Giv

ers

Source: CPB Annual Financial Reports Station Resource Group

Third year in a row over $1 billion total cash

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20150

200,000,000

400,000,000

600,000,000

800,000,000

1,000,000,000

1,200,000,000

Public Radio Stations – Total Cash Revenue2000 - 2013 (Adjusted for Inflation)

Source: Corporation for Public Broadcasting Station Resource Group

Evolving leadership

One in four participants at this year’s retreat are attending for the first time.

• Goli Shiekholeslami• Capella Tucker• Nico Leone• Linda Pastori• Caryn Mathes• Doug Price• Graham Parker• JJ Yore• Tony Rudel• Jarl Mohn

And yet . . .

We are losing broadcast time with listeners

NPR Audience Insight & Research

We’re not making up the loss online

Oct-12

Nov-12

Dec-12

Jan-13

Feb-13

Mar-13

Apr-13

May-13

Jun-13

Jul-13

Aug-13

Sep-13

Oct-13

Nov-13

Dec-13

Jan-14

Feb-14

Mar-14

0

5,000

10,000

15,000

20,000

25,000

Average Active SessionsMon – Sun 6 am - midnight

Source: NPR Digital Services, Triton Digital Media

Our streaming cume is actually down

Oct-12

Nov-12

Dec-12

Jan-13

Feb-13

Mar-13

Apr-13

May-13

Jun-13

Jul-13

Aug-13

Sep-13

Oct-13

Nov-13

Dec-13

Jan-14

Feb-14

Mar-14

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

Source: NPR Digital Services, Triton Digital Media

Most local newsrooms are very thinly staffed

2011 2012 20130.00

0.50

1.00

1.50

2.00

2.50

3.00

3.50

4.00

4.50

Average public radio station journalists

Full Time Part Time Contract

The music industry is going crazy

Source: PriceWaterhouseCoopersGlobal entertainment and media outlook 2014-2018

Over $100 million left “on the table”in individual giving

• Sustainers v. 2• Serious major giving• Planned gifts• Compelling large asks for capital• Really doing mobile

The long path to diversity

Enduring values

• Credible programming • Deeper news perspective • Ongoing learning • Respect for the intelligence of the listener

Each mentioned by more than seven of every ten respondents as main reason for listening to public radio stations.

Jacobs Media |PRPD Public Radio Tech Survey 2014

Public Service VisionThe Context