Original image selection 15/15 pointsIs the image original? (4 points)Is the image appropriate for the audience? (3 points)Is the image appropriate for the organization?(3 points)Permission form, if necessary.(5 points)

Copy39/40 pointsHeadline10/10 pointsComments: I think I actually like a version of de-stress, not distress better. Try it and see which one works.

Body/textOriginal text: Could you add a brief sentence here? A 10-minute walk on the beach could reduce your stress while improving your heart and brain health, according to research at Heriot-Watt University.Comment by Stephynie Perkins: Where is this school? For the purposes of the PSA, I think youd be safe saying, according to university research.Simplify your summer vacation (end sentence). Take unlimited stress-reducing walks along Jacksonville, Floridas 22 miles of pristine beaches. Then, quick sentence that returns us to your decluttering idea.30/30 pointsIs the text appropriate for the audience? (8 points)Does the text appropriately advance an element of health, education or welfarethat the organization would advocate? (8 points)Does the copy adhere to AP?(10 points)Is there a call to action?(3/4 points)Comments: Very nice start. I think you can make the call to action more definite by breaking up the last two sentences, as suggested.

Cohesiveness of PSA15/15 pointsIs the organizations logo visible in the bottom right-hand corner of the PSA?(5 points)

Do the headline, image and text work together?(10 points)

Final Score for PSA69/70 points

A 10-minute walk on the beach could reduce your stress while improving your heart and brain health, according to research at Heriot-Watt University.Simplify your summer vacation and take unlimited stress-reducing walks along Jacksonville, Floridas 22 miles of pristine beaches.Dont Overcomplicate Things. Distress De-stress