1. Tool of Image and Brand Building

2. There is no other alternative of Public Relations(PR) in Marketing as it is the strongest tool to carve one's image, of course positive but small mistakes can ruin the entire job too, As once said by Lee Haney " PR is extremely important, and being able to use it in the right way means everything. You have to market your success." And the power of PR in the words of Richard Branson is " A good PR story is infinitely more effective than a front page ad." Public Relations 3. It is really difficult to classify image building exercise as an art or a science, the deeper we go, we find it more and more unified. The wider perception about image building entails that it is not merely a brain retention activity for an object in the form of design or story rather it is a craft science to infuse soul in the profile of a person or a product and that mechanism draws the favour of target audience in the form of emotions, proud and subtle. Level of emotions associated with a product or person signifies the worth of a brand and it is only the PR which creates these emotions and converts a product into a favourite brand. 4. Bettina Rodriguez Olmeda - Writer and PR expert says, An analysis of statements made regarding the term reveals that people see PR in different contexts and with different connotations a lot of them unsavoury." In brief, PR is a brand building exercise of conceptualization and execution of the communication plan to convey the world about all the good things associated with a product or person. People sometimes disparage about the taste of audience when a critically rebuked movie performs exceptionally well on the box-office. In fact where magic doesn't work the power of PR makes a B-grade the block-buster of its time. PR is not restricted to cine stars, it is as responsible in the success of Narendra Modi as it is behind the stardom of Salman Khan. 5. If you desire that people talk about you in social circles and on social media then get yourself free from reserve and media shy approach and communicate with the whole world through some of the top PR agencies in India. Gone those days when Indian businesses used to hire foreign PR agencies, in present days there are many reputed firms like The Yellow Coin Communication which are giving best services to their international clients. Hence, to unlock your dreams trust on the power of PR and the services of best PR agencies in India. 6. Thank You