public relations press kit
TRANSCRIPT
Strategy
Thisprojectismeanttogobehindthescenesintothealbum,InBetween
DreamsbyJackJohnson.Itlooksatthemakingofthealbumintermsofsongwriting
influences,contributors,andrecurringthemesthroughoutthemusicandlyrics.Our
socialmediastrategyismeanttoencourageexistingfanstobuythealbumaswellas
gettingnewlistenersinterestedinJohnson,hispersonality,andhismusic.Interms
oflisteners,ourmaintargetaudiencewillbemenandwomenages18-34.Todo
this,wewilltargetpopularmediainthemusicindustrysuchasPitchfork,Rolling
Stone,Billboard,andFuse.Bycombiningbehind-the-scenesinformationonthe
albumaswellasourowncreativityandstrategy,weintendtoinspirereportersto
writeaboutthealbumandeverythingthatwentintoitscreation.
Biographies
Zach Gill - Piano Growingupnearthecoastin
Saratoga,CA,ZachGill’searly
musicalinspirationcame
fromhisgrandmother,a
churchorganist,aswellashis
father,alifelongguitar
player.Gill’spathinlife
becameclearduringhigh
schoolwhenheandfellowmusiciansDanLebowitzandSteveAdamssparkedan
inseparablefriendship.TheirbandL.A.G.helpedintroducehimintolive
performancesastheyplayedaroundtownduringhistimeattheUniversityof
CaliforniaSantaBarbara.HisbandthentraveledtoAugusta,GAwheretheywere
mentoredandinfluencedbythelegendoffundandsoulJamesBrown.Hisstyle
helpedshapeZachintothegenre-crossingmulti-instrumentalistheistoday.In
2005,heteamedupwithhisoldcollegepalJackJohnsontoworkontheacclaimed
albumInBetweenDreams.
TrevorLaRose
Adam TopoL- Drummer OriginallyfromLakeTahoe,CaliforniaAdam
Topolbeganhisdrummingcareerinthe1970’s.
Hehasbeenbehindthedrumsforartistsfrom
JoeySantiagotoJackJohnson.Duringthe80’s
Topol’scareergrew,ashewasanat-home
accompanimenttorecordsbyBlackFlagand
theAdolescents.Hisundergraduatedegreeis
fromUniversityofSouthernCaliforniawhere
hediscoveredthatpeoplepaytoseelive
entertainment.Thisledtohimperformingatcollegeparties.Hewasthenbittenby
thejazzbugandenrolledinBerkleeCollegeofMusic.Aftergraduation,hemovedto
LosAngeleswherehislongtimefriendJPPlunierintroducedTopoltoJackJohnson.
In2005,hecollaboratedon;InBetweenDreamswithJackJohnsonwhilewritingtwo
soloalbumsofhisown.
DeannaNanni
Mario Caldato, Jr. – Producer
BorninBrazil,movedtoLosAngeles
withhisfamilyin1963.MarioCaldato
Jr.themanbehindcreatingmusic
throughkeyboardsandpercussion.He
isawell-knownproducerand
engineerwhohasworkedwith“The
BeastieBoys”and“JackJohnson”.His
talentbeganwithaSilverstoneOrgan.
Throughouttheyearshedabbledinotherinstruments,builtstudios,andtouredin
Jamaica.Shortlyafter,hisrenownedskillsboughthimtoengineerthesecondalbum
fortheBeastieBoys.AlongsidetheBeastieBoys,healsoworkedwithMarceloD2,
andproducedthreeJackJohnsonAlbums:On&On,InBetweenDreams,andFrom
HeretoNowtoYou.JohnsonsaidCaldatoconvincedhimtobuildastudioinhis
garageandrecordinHawaii.Themusictheymaketogetherismellowandlaidback.
DeannaNanni
Robert Carranza- Engineer
RobertCarranzaisafour-
timeGrammywinning
recordingengineer.Hehas
workedinallaspectsof
musicproductionincluding
producing,mixing,
mastering,editing,and
producing.LivinginLos
Angeles,hiscareerhascomeintocontactwithmanyworld-famousartists.Before
workingontherisingsuperstarJackJohnson’salbumInBetweenDreams,Carranza
playedapartintheproductionofBeck’s1999hitMidniteVulturesthatwentonto
winGrammyawardsforBestAlbumoftheYearandBestAlternativeMusicAlbum.
HealsoworkedasanengineerandmixerforinternationaliconsLosLobosbefore
movingontomorefilm-basedprojectssuchastheworldwidesuccess‘300’and
‘DawnoftheDead.’CarranzanowlivesinLAwithhiswifeShemaineeworkingon
whathelovesmost,music.
TrevorLaRose
Production Notes
Behind the Dreams
“Loveistheanswer,atleastformostofthequestionsinmyheart,”saysJack
JohnsonashespillsoutthemissionstatementforInBetweenDreams,hisnewest
albumfocusedonrelationshipsanddedicatedtohiswife,Kim.Thesong,“Better
Together”isabouthowlifecanbedeceivinganddifficult,butwhenJohnsoniswith
hiswife,heknowseverythingisbetterwhentheyaretogether.Thedeliveryofan
albumiswhatisimportanttoJohnson,notthesubstance.Overallthisalbumisafeel
goodcollectionfilledwithupbeatrhythmsandcatchysonglyrics.Johnsonseesthat
InBetweenDreamsisremindinghimthatwarmerdaysareahead,yetthegoodstuff
isworththebad.Inspirationalasalways,JackJohnsonalwaysknowshowtomake
hislistenersfeelgood.
Deanna Nanni
Sitting, Waiting, Wishing for Sustainability
JackJohnson’ssophomorealbumgeneratedsalesoveramillion,andthethirdalbum
isprojectedtogeneratemoresales.However,itsnottheimpactonhiscareerthat
Johnsoncaresaboutsomuchastheimpactitwillhaveontheenvironment.
Johnson’sjunioralbumInBetweenDreamswasrecordedinHawaiiatJohnson’sown
MangoTreeStudio.AfterfindingahouseinHawaiiforhimandhisfamily,theidea
cameabouttobuildasustainablerecordingstudio.Tomakethisdreamcometolife,
hecontractedhisbrothertobuildthestudioinJohnson’sgarage.Hewasabletoride
thewavesduringthedayandproducewithhisbandatnight.Thestudioprovides
peaceofmindasitrunson100%solarpowerinadditiontothealbumcoverbeing
printedonrecycledpaper.
DeannaNanni
Break of a Wave
Theworld-touringsingerJackJohnson’sthirdstudioreleaseInBetweenDreams
mightnothaveactuallyhappenedhaditnotbeenforhissuccessfulcareerasapro-
surfer.GrowingupontheshoresofOahu,Johnsonbegansurfingprettymuchas
soonashelearnedtoswim.“It'slikewhenyougetyourfirstbike,”Johnsonexplains,
“YougetyourfirstsurfboardinHawaiiwhenyou'reabout5yearsold,and
everybodystartssurfing.”WiththelegendaryBanzaiPipelinejuststepsfromhis
house,thetalentedkidwassurfingtheinfamouswavessinceage12.Afterbeing
invitedtosurfinthePipeMasterscompetitionatage17,Johnsonwasinjuredina
season-endingaccident.ThisbreakfromthewavesallowedJohnsontogetintouch
withhisinnermusicianandfurtherdevelophisstyleasanartist.Hefirstusedthis
musicaltalenttoscorethesurfmovieshewasfilmingincollege.“Peoplestarted
tellingmethattheyreallylikedthesoundtracksofthefilmsandwonderedifwe
weregoingtoputthemout,soIjuststartedkindofrecordingstuffwithmyfour-
trackandpassingitaroundtofriends.NextthingIknew,therewerepeopleoverin
FloridaandTexaswithmybootlegs--itwascrazy!”
TrevorLaRose
Jack’s Jokes
ThecriticallyacclaimedthirdsongoffofInBetweenDreams,“BananaPancakes,”is
oneofJackJohnson’sfavoritetrackstomakeitontothealbum.SomeofJohnson’s
favoritesongsstartoffasjokesorideasthathavenointentionofbeingreleasedona
full-lengthrecord.Johnsonexplains,“Thesongstartedoffasawaytomakemywife
laugh.It’sjustallaboutwhydon’twejustsleepin,makesomebananapancakes,and
hangout;justpretendlikethere’snoworldoutsideofthehouse.”It’sthekindof
carefree,effortlessnatureofsongwritinglikethisthatreallyresonateswith
Johnson.“That’sasongthatyouneverthinkwouldactuallybeontherecord,they
alwaysjuststartoutasajoke.Iftheydomakeonthere,they’reusuallymyfavorite
onesbecausetheydon’ttakethemselvestooseriously.”
Creative piece
What Would Jack Johnson Do? (W.W.J.J.D) JackJohnsoncreatedasustainablepracticecalled,AllatOnce.ThepurposeofthiscampaignisforJackandhiscrewtotakeactionstominimizetheenvironmentalimpactoftheirtour.TheAllAtOncecampaignsupportsnon-profitsandengagesfansintherealmsofsustainablelocalfoodsystemsandplasticfreeinitiatives.
W.W.J.J.D- “Water “
Q:Whenperformingonstage,itisveryeasytogetdehydratedandthefirstthingabandmemberwantstodoisgrabawaterbottle.Fansarealsodancingandsingingalongintheaudienceandarecravingwater.But,waterbottlesarebadforourenvironment.WhatwouldJackdointhissituation?
A:Jackandhiscreweliminatedtheuseofsingle-useplasticwaterbottlesontourbyfillingupatbackstagewaterrefillstations.FanscouldevenfilluptheirownwaterbottlesforfreeattheAllAtOnceWaterStationsthatwerelocatedinthevenues.Jackevencreatedareusablebottlecalled‘KleanKanteen’andfanscanpurchasethebottleattheshows.
W.W.J.J.D- “Recycle and Waste Reduction”
Q:Toursgenerateanenormousamountoftrashateveryshowandstoptheymakealongtheway.Whetherit’sfromthefoodanddrinksconsumedatthevenue,orfromtheflyersusedtopromotetheshows,wastefromatourcanhaveahugeenvironmentalimpact.Tocombatthisproblem,whatwouldJackdo?
A:JackJohnsontourcrewworkedwithvenueoperatorstomakeeveryefforttowardsazerowastetourthroughrecycling,composting,andotherwastediversioneffortstoreducetheamountofwasteheadedforthelandfill.
Fanssupportedthisinitiativebyparticipatinginrecyclingandcompostingonsite.
W.W.J.J.D- “Travel”
Q:Whiletraveling,tourbussesandcarsshuttlingartistsandtheirteamsaroundthecountryconsumesahugeamountoffuel.Bigtourbussesalsogeneratealotofharmfulcarbondioxidethattheypumpintotheair.WhatwouldJackandhisfansdotohelplessentheenvironmentalimpactoftravellingaroundthecountry?
A:Sustainablebiodieselwasusedtofueltourtrucks,busesandgeneratorsthroughoutNorthAmerica.Groundandseafreightwasusedforshippinggearinanefforttofurtherreducethetour’scarbonfootprint.
Fanssavedgas,moneyandreducedtheircarbonfootprintbycarpooling,utilizingshuttles,masstransit,andbyridingbikestogettotheshow.TheyalsolinkedupwithfriendsviatheJackJohnsonRide-ShareProgramonZimRideinNorthAmerica.
W.W.J.J.D- “Catering and Concession”
Q:Fresh,wholesome,organicfoodcanbehardtofindataconcertorfestival.Eatingthefoodfoundatmostvenuescouldbecostlyandunhealthy.WhatwouldJackdotoensurehealthierfoodoptionsareavailableinadditiontocreatingalowenvironmentalimpactofgettingittothevenues?
A:Aspartofafarmtostagecateringprogram,JackJohnsontourcrewworkeddirectlywithlocalfarmsandpurveyorstosourcelocallygrownorganicfoods.
InNorthAmericayoucancheckoutwww.eatwellguide.com,intheUKexplorewww.soilassociation.org/goodfoodforall,andinAustraliavisitwww.sustainabletable.org.autofindfresh,localandsustainablefoodoptionsatrestaurants,farmer’smarkets,CSA’sandstoresinyourarea.
W.W.J.J.D- “Eco Friendly Concert Merchandise”
Q:Whileconcertmerchandisecanbeagreatwaytorememberashoworcommemorateyourfavoriteartist,itcancreatealotofwasteandisgenerallymadebyenvironmentallyharmfulpractices.WhatwouldJackdotoprovidehisfanswithcost-effectmerchandisethathasaminimalenvironmentalimpact?
A:Alltourmerchandisewasmadefromsustainablematerialswithafocusonreusableandrenewables.JackJohnsontourcrewusedreusablewaterbottlesandbagstoreduceplasticwaste.
ExclusiveJackJohnson‘KleanKanteen’reusablewaterbottles,upcycledtotebags,recycledpapertourpostersandshirtsmadewith100%Organiccottont-shirtsareavailableforpurchase.
W.W.J.J.D- “Carbon Offsets”
Q:Thingslikelighting,powerforequipment,andvisualsonstageuseupahugeamountofelectricityandultimatelycreatealargeamountofCO2emissions.Onalargetourwithmultiplestops,thiswasteofenergycanreallyaddup.WhatwouldJackdotominimizethecarbonfootprintleftbytouringaroundtheworld?
A:Afterallenergyconservationmeasuresweretaken,remainingCO2emissionsforeachshowandtheentiretourarebeingoffsettosupportavarietyoflocalandsustainablecarbonmanagementprojects.Jackaskedvenuestoinstallenergy-efficientlightbulbsfortheshowstohelpreducehisownimpact.
FansoffsettheirtraveltoandfromtheshowbypurchasingJackJohnsoncarbonoffsetstickersatthemerchandisestandsorbyoptingintothecarbonoffsetticketadd-onwhenpurchasingtheirconcertticketsonline.
Impactwastrackedthroughoutthetourtodemonstratehowcollectiveactioncanresultinsignificantchange.
Social Media Strategy
Oursocialmediastrategyiscenteredonthethemeoflovealongwith
Johnson’shitsong“BananaPancakes.”Johnsonwillpostonhispersonalsocial
mediaaccountsacontestinvolvingcouplescreatingacreativerecipeandwayof
eatingbananapancakes.ContestantsaretopostontheirpersonalTwitter,
Facebook,andInstagramaccountsusingthehashtag,#PancakesAndDreams.Jack
Johnsonwillmakeoneluckycouples’dreamscometrue.Thecontestwinnerswill
winatriptoHawaii,completewithabreakfastofbananapancakesfollowedbytime
outonthewaveswithJack.Thiswillpromotehisnewalbum,InBetweenDreams
becausethealbumisaboutloveandrelationships.ThisgivesJohnsonachanceto
connectwithhisfansandshowthemaroundHawaiiandhowmuchhelovessurfing.
WeplantosupplementthisstrategywithacomicalvideoonJohnson’sYouTube
page.ThevideowillfeatureJohnsonandhiswifecookinguptheirsignaturebanana
pancakeswhileshowcasingJohnson’snaturallyfunnypersonality.Thiswill
encouragefanstoparticipateinthecontestaswellaslistentohisnewestalbum,In
BetweenDreams.
Feature Bio
Don’t Let Your Dreams Be Dreams
Asamusician,producer,surfer,andphilanthropist,onemightsaythe
famouslylaid-backsinger-songwriterJackJohnsonislivingmanydreams.Johnson,
however,wouldn’tquiteputitthatway.Aformerprofessionalsurfer,Johnsontakes
onhismanypursuitsastheyrollin,muchlikehisviewofthewavesoutonthe
ocean.Startingoutsurfingtheshoresinhisbackyardasakid,hequicklymovedup
therankstobecomeaprofessionalsurferbyage17.Afteraseason-endinginjury
casthimbedriddenforthebetterpartofthesummer,Johnsonpickeduptheguitar
andhonedinonhisskills.
GrowingupsurfingontheHawaiianislandofOahu,Johnsonhasalwaysfelt
connectedtotheenvironment.Hisadmirableeco-centricattitudecanbecanbeseen
inhisbackyardorganicgardenandhomemaderain-catchhebuiltwithhiskidsall
thewaydowntohistourriders.Beforeplayingatavenue,Johnsonrequireseach
venuetoinstallcompactfluorescentlightbulbsandinsiststhatallorganicwastebe
compactedaftertheshow.Heclaimshisgreen-focusedtoursstemmedfromtimehe
spenttouringwithPearlJamandWillieNelsonearlyoninhismusicalcareer."We
couldstoptouringaltogethertohavethesmallestimpact,"saysJohnson,"Butthe
greaterimpactcouldbetofindwaystomaketheindustrymoreresponsible."
AfterridingthewavetosuccessonhisfirstalbumBrushfireFairytales,
JohnsonfeltitwastimetobringhisrecordingsbacktohishomeinOahuwherehe
builthisownrecordingstudioMangoTreeStudio.Thiswasaverypersonalproject
forJohnsonashedesigneditwithhisbrothertobringhismusicclosertohisfamily
andtheplacehelovesmost,home.
Asanewfather,Johnsonfindsthetimespenttouringwithouthisfamilytobe
strenuous.WhenitcomestotouringafterhisnewestreleaseJohnsonsays,“I'llbe
takingmywifeandoursonalongagain.Thebigchallengeformeisgoingtobedat
rock&rollhoursandwakingupatdaddyhours.”
Despitehisworldwidefameandconstantattention,Johnsonmaintainsavery
down-to-earthmindset;hedoesn’tseekoutfameorrecognition.“Wegoteverything
weneedrighthereandeverythingweneedisenough,”thesingerpreachesonhis
newestsingle‘BananaPancakes’fromhisnewalbumInBetweenDreams,outon
March1,2005.WhilethisreleasewilllikelybringJohnsonarushofworldwide
attention,fornowthesingerpreferstojusttakeitslowandrollwiththetide.
Announcement Release
FAMOUSLYMELLOWSINGER-SONGWRITERJACKJOHNSONCREATESHISEMOTIONALLYUPLIFTING,SONICALLYINCLUSIVETHIRDALBUMINBETWEENDREAMSTOBERELASEDONTUESDAY,MARCH1STONBRUSHFIRERECORDSLOSANGELES–May4,2016–JackJohnson’snewestalbumInBetweenDreams,outonMarch1st,2005onBrushfireRecordsisyetanotherstepinthehighly-acclaimed,awardwinningartist’sjourneytointroducethegoodvibesofHawaiitotheworld.Thealbumfocusesontheincendiarypoweroflovealongwithitstriumphsandhardshipsinhissignaturecozy,genre-blending,acoustic-rockstyle.JoiningJohnsononthismusicalodysseyisZachGill(ALO)onpiano,AdamTopol(CulverCityDubCollective)ondrums,MarloPodlewski(Spain)playingbass,andengineerRobertCarranza(MidniteVultures,Beck).Thiswell-meshedgroupoftalentedmusicianscomestogethertocreateagenre-blendingcollectionofsongsinJohnson’swell-knownacousticfolk,rock,andbluesysound.ThisalbummarksJohnson’sthirdstudioreleaseandhissecondtimeworkingwithrenownedproducerMarioCaldato,Jr.HiscreditsincludeworkingasaproducerfornotableactssuchastheBeastieBoys(IllCommunication),DayOne(OrdinaryMan),andMoneyMark(ChangeisComing).Thesongsonthealbumrangefromthelullaby-like"Breakdown"andthebossanovarhythmsof"DoYouRemember”tothemoretendermomentsfoundon"IfICould"and"NoOtherWay"thatshowcaseamorereservedsidetothesongwriter’srepertoire.Johnson,creditedasawriteroneverysongonthealbum,takeshissongideasfromevery-daylife,thingsthatareverypersonaltohim,andbroadensthemtoappealtoeveryone.TheprojectwasrecordedatJohnson’sownhomestudioinOahu,Hawaii,proudlymadewith100%solarpower.ThealbumwasreleasedonBrushfireRecords,createdbyJackJohnsoninassociationwithEmmettMalloy.MediaContact:TrevorLaRose,MangoTreePublicity,207.615.5670,[email protected]
LETTER TO THE EDITOR
DearEditor:
JackJohnson’ssoontobereleasedthirdalbumInBetweenDreamscaptures
theessenceofthesinger’slaid-backHawaiianroots.Blendingtogetherfolk,rock,
andblueswillhiswarmandrelaxedvoice,Johnsoncreatesacollectionoffeel-good,
cozysongsdesignedtobrightenthemoodinanysituation.
Thepowerofloveandfamilymakesuptheessenceofthislatestrelease,with
thisthemereallyshiningthroughonthetracks“BetterTogether,”“NoOtherWay,”
and“DoYouRemember.”Takinginspirationfromhisloveforhiswifeandchildren,
Johnsoncompilesarelaxing,playfulsetofsongsthatwilltakelistenersonajourney
tothestress-freebeachesofHawaii.
TobereleasedonTuesday,March1st,2005,InBetweenDreamswillhit
recordstoresnation-wide.Thisalbummarksthefirstfull-lengthalbumreleasedby
Johnson’sownrecordlabelBrushfireRecords.
Theenclosedpresskitprovidesinformationaboutthealbum,itscollaborators,and
Johnsonhimself.PleaseletmeknowifyoucanofferanycoverageofInBetween
DreamsorJohnson’supcomingshows.Pressmaterialsandartistinterviewsare
availableaswell.
Ifyouneedanyadditionalart,pictures,orinformation,pleasecontactTrevor
Sincerely,
TrevorLaRose
By: Trevor LaRose
And Deanna Nanni