Public Relations Project

PR Plan for NGO BOOND (NGO to preserve water bodies)

Name - Janmejay SinghRoll No. - 10224000003

The Public Relations Plan

We will be covering the Plan in the following manner –

• Introduction – The necessity to preserve the water bodies

• Objectives and Goals – What we look at in the PR Plan

• Target Audience – The people we really need to look at

• Tools – How we reach to the Target Audience

• Conclusion – The planning concluded, work shall begin

Introduction• In India, there are numerous water bodies, out of which

more than 95% of them get contaminated everyday.

• In the industrial areas, and the ‘big’ cities, pollution is High on water bodies close by.

• NGO Boond has started the water preservation campaign

to help preserve the water bodies.

• NGO Boond has begun the campaign in Mumbai, also plan to spread to other parts of the country.

Objectives

• The main objective of NGO Boond is to preserve the water bodies.

• The main objective of the PR Plan is to ensure the visibility and support for NGO Boond.

• The present objective for NGO Boond is to get the water bodies of Delhi cleaned. Therefore, our PR Plan will target the city of Delhi

Goals

• To clean the water bodies around Delhi (esp. Yamuna river and its supporting streams).

• To appeal to people for funds/charity through the PR Tools.

• To encourage people, especially youth to become a part/volunteers for this N.G.O.

• To make people more aware towards their responsibility for the water bodies etc.

Target Audience• Our Target Audience would, in general, be all the people

in Delhi.

More specifically,

• We target housewives

• The Youth, and School Going Children

• The Slum Dwellers

• People living close to the water bodies

• Donors/Investors and Socially Responsible Businessmen

Internal PR

• Distribution of free passes for the Plays and Dramas.

• Distribution of the NGO’s T-Shirts.

• Also, provision of Meals at all the events.

Tools

• Press Conference

• Press Release

• Announcements

• Websites, Web Blogs and Net Communities

• Photography

• School events

• Quizzes etc in teen magazines

• Flex and T-shirt Designing competition in College Fests

• Rallies in all parts of the city with distribution of T-Shirt

• Dramas in English and Hindi in colleges and theatres.

• Short shows on Radio, publicity of our campaign.

• Seminars in Hindi and English

Conclusion

• The complete PR plan is divided into two parts – Short term and Long term. The long term is for the entire year with suitable tools with appropriate intervals.

• Each of the mentioned strategies/tools will be used together or in rotation all through the year as required to ensure the goals are being achieved effectively.

• We will frequently follow up on the results of our PR activity and modify the plan as required.

THANK YOU