public relations in 2006 and now
TRANSCRIPT
Public Relations
Businesses which are failed to impress target audiencesshould review their Marketing and Public Relations (PR)activities. The only thing constant in this world is 'Change'and PR is also changing rapidly with the ongoingadvancements in the world of marketing and branddevelopment. PR in 2016 is drastically different than the PRof 2006. That’s why, top PR agencies in India and abroadare making great efforts to revamp and re-engineer theirservices and work tactics.
Today social media is the high-speed vehicle for the digital PRthat’s fuelled by super content and driven by the growth-hackers on a digital track, straight and break-free. DigitalMarketing is the turning-point of public relations growth in therealm of unconventional marketing and branding. And, it is thepower of content that pushes PR in both traditional and digitalformat. Strategic, interactive, stimulating, engaging, andeffective content is the catalyst of every marketing campaign.Creative content rules the world and gone are the days whenpeople were not annoyed by the clichés and uncreative jargons.Right from the birth of a brand to its growth and maturity, thecontent creator should be creative enough to weave the story ofa brand. Story attracts people but boring details distract thetarget customers. Now PR agencies can create a buzz using alltypes of communication media and content types in a variety ofmedia vehicles.
Public Relations
Integrity in communication depicts strength and coordination andno doubt PR is heading towards the absolute integration of print,electronic and digital media. Hence, for a successful campaignthere should be a uniformity in all the messages irrespective of themedia or marketing vehicle. Whether it is the promotion of abrand on social media or participation of the same in anexhibition, its theme must remain same yet unique. In thenutshell, the content must have the freshness of ideas but it shouldbe weaved very strategically that campaign on print media mustsupport the campaign on social media or electronics.
Public Relations
The world is evolving at the speed of light, but there are manyorganisations still stuck in the traditional PR format for brandingand image building. Yes, it is absolutely true that media relationsplay a vital role in effective PR propositions, but it is not the be alland end all of Public Relations (PR) in the modern contest. Thosewho are recognising changes are benefitting from therevolutionised PR models in the digital age. The new model of PRis armed with right weapons of social media and mobileapplications such as blogs, online forums, discussions, onlinegaming, video releases and many.
Public Relations