public relation by rakesh
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one of the best ppt u will ever get...we received lots of appreciation now its your turn....RAKESH AMIN from BIRLA COLLEGETRANSCRIPT
Bharti Jain 109
Pooja Takale 100
Rakesh Amin 125
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Two way operation
Useful Tool
Act as a Link
Press Relation
Public & Press Relation
Public & Press Relation
A Press Officers duty is to assist the press
Proper Reporting
Proper Distribution on Time
Press Officer
Press Office carries the following function
Issuing NewsInitiating Articles , Features & Reports
Answering Press InquiriesProviding comprehensive serviceMonitoring Press Radio & Television
Organisation of a press office
Proper Planning
Proper Timing
Proper Tool
Issuing news & Information
Clear Instruction
Nature of Fact
Providing News & Information Service
All anonymity on the part of the publicity journalist must go , and with it the real source from which his copy emanates.
The journalist must guarantee the bonafides of his clients.
Should not create ‘Stunts’ for publicity.Should deal in his publicity copy only with
fact & must not comment.Remuneration must be by professional fee.
Ethics of press publicity
A news conference or press conference is a media event in which newsmakers invites journalists to hear them speak and , most often , ask question
Press conference is a voluntary representation of information to the media
Press Conference
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To get publicity about Success and efforts
To get widespread media coverage
To get more people involved in the organisation
To show strength of the group
Reasons for holding Press Conference
Press Release means to make the news publicly
Also known as ‘Handout’ or ‘News release’
Press Release is most popular way of issuing news , information and articles to the press
Press Release
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Brief
Simple Language
Newsworthy
Factual truth
Suitable for Publication
Characteristics of a good press Release
Why Where
When What
Who
Answer to five W's
Material must be Complete
Material must be Concise
Material must be Clear
Material must be Intellectual Material must be Readable
Material should be Revised
Preparation of Material for Media
According to Dowling Leatherwood … “News is an accurate and timely report of
some event , situation , condition or opinion…..a report which will interest the particular person for whom it is intented”
Categories of News : Novelty , Tragedy , Personal Impact ,
Religion , Local News , Conflicts , Money , Sex & Crime
News
The gathering and writing of news is called ‘Reporting’
News Reporting is an Art and requires Creative & Innovative thinking.
News Reporting should provide detailed information to the Viewers & Readers and should be thought provoking.
News Reporting
News Reporting
An Article means a pieceof writing in a Newspaperor Magazine.
Articles
Features of good Articles : A leading article is a type of non-news articles.Article should be comprehensive & give background information.Author should have thorough grip on the subject.Feature writings should be exclusive to one newspaper.The information should be Factual
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Factory visit programme is likely to be based on following pattern :
A welcome by Senior Executive.A short introductory talk about firm.A short tour of the plant & explaining
manufacturing process which is newsworthy.At the end of the tour an opportunity should
be given to question executives & production experts. And correspondents should have the chance to talk informally to executives & develop individual themes.
Factory visit by press correspondents
Letters to the editor can be grouped into Three categories :
Letters that comment on a topic of private or public concern.
Continue an existing correspondence.
Complain about a previously published item in the paper.
Letters to Editor
The Press Information Bureau gives news & photographs of the activities of the government of India to the Indian press and foreign press correspondents stationed in India.
The Bureau act as a link between the government and the public through the press.
Services of Bureau are made available in maximum number of language including English & Hindi.
Bureau also provides press liaison services for official meetings & functions and international conferences.
Press Information Bureau
The Indian News and Features Alliance is the only news syndicate in India operating in a systematic & methodical way.
INFA is India’s most independent and objective communication agency, established in 1959 and was founded by Mr. Durga Das, Former Editor-in-Chief of the Hindustan Times and Veteran journalist.
INFA offers a daily fare of news and features and also has a Publication division.
Indian News & Feature Alliance.
Public Relation LettersThese letters are sent Periodically by
organisation to their customers or prospects.Public relation letters can broadly classified
as :- Letters of sympathy Letters of appreciation Letters of congratulation Letters offering favours or thanks for favour
recived And Seasonal Greetings.