public opinion on a future with driverless cars...ownership developed economies are more resistant...

1

Public opinion on a future with driverless carsApril 2018

© 2018 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.

2© 2018 Ipsos

The AustralianMarket

2© 2018 Ipsos

3© 2018 Ipsos

USE FREQUENCY

13%

14%

14%

16%

15%

14%

13%

14%

15%

16%

18%

21%

22%

28%

30%

28%

29%

32%

33%

33%

33%

34%

35%

35%

26%

24%

22%

20%

22%

21%

19%

18%

18%

19%

16%

16%

22%

18%

18%

20%

17%

16%

16%

17%

17%

15%

15%

14%

Driving in bad weather

Driving in unfamiliar places

Driving City

Driving in heavy/stop-ang-go traffic

Driving short distances

Driving in scenic roads

Driving with passengers

Commuting

Driving alone

Driving long distances

Driving on the highway

Parking

Always Frequently Rarely Never

Q1. For this question, please assume that, in 10 years, all passenger vehicles will be equipped with automation technology so they can be used in "self-driving" mode anytime and anywhere, as desired. If so, how often do you expect that you will use a vehicle in "self-driving" mode for each of the following:

Frequency in which Australians will use self-driving modes:

4© 2018 Ipsos

ANTICIPATION

Australians are intrigued by a future with self-driving cars

Which of the following statements is closest to your own opinion?

• I am in favor of self-driving cars and I can't wait to use them

• I am unsure about self-driving cars, but I find the idea interesting

• I am against self-driving cars and would never use them

0

10

20

3040 50 60

70

80

90

1000

10

20

3040 50 60

70

80

90

100

25% 59% 16%

In favor of self-driving cars Unsure but find the idea of self-driving cars interesting

Against and would never use a self-driving car

0

10

20

3040 50 60

70

80

90

100

5© 2018 Ipsos 5© 2018 Ipsos

Driverless Car Benefits

6© 2018 Ipsos

Australians are less optimistic about driverless cars than the rest of the world

0

10

20

30

40

50

60

70

80

More relaxing Safer Faster Easier Friendlier to theenvironment

Moreeconomical

More enjoyable Morecomfortable

Australia World

BENEFITS

Q3. How much do you agree or disagree that self-driving cars will make driving…

47%47%

51%51%51%52%

53%53%

55%55%

57%58%

60%66%67%

67%68%

68%71%

73%73%

74%76%76%

77%77%78%

81%64%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Great BritainBelgium

United StatesCanadaSweden

FranceJapan

South KoreaAustralia

SerbiaHungary

GermanySpain

TurkeyPolandRussiaBrazil

ItalySaudi ArabiaSouth Africa

ArgentinaChile

ColombiaChina

MexicoPeruIndia

MalaysiaWorld

7© 2018 Ipsos Q3. How much do you agree or disagree that self-driving cars will make driving…

Austral ia

Self-driving cars will make driving more relaxing– % AgreeBENEFITS

33%34%

38%38%

39%40%

41%41%41%

44%45%

52%53%

53%54%

55%55%55%55%

57%58%58%

59%60%60%

62%67%

67%51%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Great BritainFrance

South KoreaUnited States

SwedenCanada

GermanyBelgium

SpainAustralia

JapanHungary

ItalyChina

Saudi ArabiaRussiaTurkeyPolandSerbiaBrazilChile

ArgentinaSouth Africa

MalaysiaMexico

ColombiaIndiaPeru

World

8© 2018 Ipsos

Self-driving cars will make driving safer– % Agree


Austral ia

BENEFITS

23%24%

29%30%

32%33%

34%35%

35%38%

39%40%

46%47%

50%50%

51%54%54%

55%56%

58%58%

59%60%

62%67%

67%46%

0% 10% 20% 30% 40% 50% 60% 70% 80%

JapanGreat Britain

FranceGermanyBelgiumCanada

United StatesSweden

AustraliaItaly

SpainSouth Korea

SerbiaPoland

South AfricaRussiaTurkey

HungaryArgentina

Saudi ArabiaMalaysia

BrazilColombia

ChileMexico

ChinaIndiaPeru

World

9© 2018 Ipsos

Self-driving cars will make driving faster– % Agree


BENEFITS

Austral ia

53%54%

55%56%56%57%

59%62%

63%64%64%

70%71%

72%72%

74%74%74%

75%77%

78%78%79%

80%81%81%

82%86%

69%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Great BritainGermany

FranceBelgiumSwedenCanada

United StatesJapan

AustraliaHungary

SpainItaly

SerbiaSaudi ArabiaSouth Korea

TurkeyBrazil

RussiaPoland

ArgentinaSouth Africa

IndiaChinaChile

MexicoColombia

PeruMalaysia

World

10© 2018 Ipsos

Self-driving cars will make driving easier– % Agree


BENEFITS

Austral ia

40%41%41%41%

43%46%

47%48%48%

49%55%

56%58%

60%61%61%

62%63%63%

64%64%

65%67%

68%69%

69%70%

71%57%

0% 10% 20% 30% 40% 50% 60% 70% 80%

CanadaJapan

GermanyUnited StatesGreat Britain

BelgiumSouth Korea

AustraliaFrance

SwedenSpain

ItalyRussiaBrazil

HungaryColombia

South AfricaMexicoPoland

ArgentinaTurkey

ChileSaudi Arabia

IndiaChinaPeru

SerbiaMalaysia

World

11© 2018 Ipsos

Self-driving cars will make driving friendlier to the environment– % Agree


BENEFITS

Austral ia

35%41%

42%42%42%42%42%

44%45%45%

48%49%50%50%

50%50%

52%56%

57%59%

60%62%

64%65%66%

67%67%

69%52%

0% 10% 20% 30% 40% 50% 60% 70% 80%

JapanSwedenCanada

SpainGermanyBelgium

ItalyUnited StatesGreat Britain

FranceColombia

South KoreaAustralia

ArgentinaMexicoTurkey

ChileSaudi Arabia

HungaryBrazilChinaPeru

MalaysiaRussia

South AfricaPolandSerbia

IndiaWorld

12© 2018 Ipsos

Self-driving cars will make driving more economical– % Agree


BENEFITS

Austral ia

36%40%

42%43%

45%47%47%

51%51%51%

52%53%

57%61%

62%62%

64%65%

66%67%

71%73%73%

74%76%76%76%

79%59%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Great BritainSweden

JapanGermanyHungaryCanada

BelgiumUnited States

AustraliaFranceSerbiaSpain

ItalyTurkeyPoland

Saudi ArabiaBrazil

South KoreaSouth Africa

ArgentinaChina

RussiaMexico

ColombiaMalaysia

IndiaChilePeru

World

13© 2018 Ipsos

Self-driving cars will make driving more enjoyable – % Agree


BENEFITS

Austral ia

44%52%52%52%

54%56%

57%61%

64%65%

67%68%

70%70%

74%74%74%74%75%

76%76%

77%78%79%79%

80%81%

81%68%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Great BritainCanada

United StatesFrance

BelgiumAustralia

JapanSweden

GermanySpain

SerbiaHungary

BrazilItaly

South AfricaTurkey

South KoreaSaudi Arabia

PolandChina

RussiaArgentina

MexicoIndia

ColombiaChilePeru

MalaysiaWorld

14© 2018 Ipsos

Self-driving cars will make driving more comfortable – % Agree


BENEFITS

Austral ia

16© 2018 Ipsos

Consumers trust manufacturers and the government more to regulate self driving cars

Q4. Which of the following do you trust most to regulate self-driving cars?

0

5

10

15

20

25

30

35

40

45

50

Companies that designand manufacture cars

The government/publictransportation authorities

Insurance companies Automobiles/motorists'associations

None

Australia World

REGULATION

24%26%

27%28%28%

30%31%

33%34%

36%37%

38%39%39%

40%42%

45%51%51%51%

53%53%

55%56%56%

58%60%

64%42%

0% 10% 20% 30% 40% 50% 60% 70%

GermanySouth Korea

Great BritainFrance

SwedenSerbia

CanadaJapan

AustraliaBelgium

United StatesChina

HungaryPoland

SpainItaly

BrazilIndia

RussiaTurkey

Saudi ArabiaMexico

South AfricaArgentina

ChileColombia

PeruMalaysia

World

18© 2018 Ipsos

Those in developing economies are more likely to own a driverless carOWNERSHIP

Q5. Which of the following would you choose if you wanted to use a self-driving car? – Owning my own

% who would own a self-driving car as their main form of use

Austral ia

5%5%

6%7%

8%8%

9%9%9%

9%10%

11%12%

14%14%

15%15%

15%21%

22%22%

22%25%

26%26%

27%30%

35%16%

0% 5% 10% 15% 20% 25% 30% 35% 40%

MalaysiaIndiaPeru

MexicoColombia

Saudi ArabiaBrazil

ArgentinaChina

TurkeySouth Africa

ChileSouth Korea

PolandHungary

RussiaItaly

SpainAustraliaBelgiumSweden

SerbiaJapan

United StatesFrance

CanadaGreat Britain

GermanyWorld

19© 2018 Ipsos

Developed economies are more resistant to driverless carsOWNERSHIP% who would not use a self-driving car

Q5. Which of the following would you choose if you wanted to use a self-driving car? – I would not use a self-driving car

Austral ia

20© 2018 Ipsos

Decision makers are more willing to own and use self-driving cars

0

10

20

30

40

50

60

Owning my own Hiring one on a pay-per-use basis

Leasing one monthly andhaving pay-per-use access

whenever I want

I would not use a self-driving car

Not sure

Australia World Decision Maker Non-Decision Maker

OWNERSHIP

Q5. Which of the following would you choose if you wanted to use a self-driving car?

public opinion on a future with driverless cars...ownership developed economies are more resistant...

Documents