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Public Health Communications for Hurricane Maria Response
Maria Levis
MPH, MPA, PCMH-CCE
CEO of Impactivo
Have you experienced a disaster that included a power outage for at least:
❑ One week?
❑ One month?
❑ Longer
The Problem With Online Resources
• Difficult to access
• Difficult to understand
• Not pertinent
• Too long and/or English only
Training and Information
Training and materials for public
consumption on how to maintain
health under the current conditions
Training for a volunteer resource
center (volunteers and in country
public health and sanitation workers)
Requested by the Puerto Rico DOH:
Priority topics included:
Water safety
Food safety/spoiled food
Scabies
Mental health/dealing with trauma
Remediation of mold
Care for chronic conditions under the current
conditions (focus on asthma, diabetes, dialysis)
Waste/Garbage Disposal and Management
Volunteer Management
Surveillance
Requested by the Puerto Rico DOH:
Training and Information
Impactivo’s Resources
Trusted partnership with the Puerto
Rico health department
Puerto Rico Network of local partners
from diverse sectors meeting at the
Emergency Operations Center
Public Health Learning Network of ten
university-based Public Health
Training Centers, an existing,
knowledgeable and responsive team
1
2
3
Activating a National Network
Region 2 Public Health Training Center Contribution
Created cloud based folders to share most urgent public
health needs
Quickly identified high quality information to be deployed in
micro-trainings and one-page materials.
Identified and deconstructed online resources using
instructional design expertise
Requested pro-bono Spanish translation support from the
University of Miami
Asked network to ask experts to fill in gaps where online
resources did not exist (e.g., cistern cleaning and addressing
dialysis without electricity)
Impactivo’s Contribution
Presented and communicated highest priority needs
identified by PR DOH to Region 2 PHTC
Cultural adaptation of content
Structured local branding strategy to get maximum
support
Identified local resources to print campaign
Establishment of distribution network to reach over
200,000 people
Salúdame Saludable: “Greet Me With Health”
Printed Materials: Public Safety Handout
MORE THAN
200,000print copies distributed and placed in public spaces by October 4th, two weeks after storm fall.
Progress of the Campaign: Distribution and Reach
Newspaper-
based
campaign
generated
printed copies
Large local
organization
s printed
and shared
Suppliers incorporated
it into the supply
chain to hospitals and
moved the
information with their
goods
Moved to
sustainability
on social
media,
internet and
news media
Evolution of the Campaign: Subject Matter
Evolution of the Campaign: Subject Matter
Evolution of the Campaign: Subject Matter
Keys to Success: Partnerships
Puerto Rico Department of
Health
Impactivo, LLC.
Region 2 Public Health Training
Center
Region 1 Public Health Training
Center
Columbia University Mailman
School of Public Health
Rutgers University School of
Public Health
University of the Virgin Islands
New York City Department of
Health and Mental Hygiene
CDC Foundation
Agenda Ciudadana
Josette y sus Truquitos Caseros
PR Human Resources
Association/SHRM
Clever Media
Puerto Rico Primary Care
Association – Asociación de
Salud Primaria de Puerto Rico
(representing 20 Federally
Qualified Health Centers)
PR Medical Directors Academy
– Academia de Directores
Médicos de Puerto Rico
PR Insurance
Association/Acodese
PR Hospital Association
United Ways of Puerto
Rico/Fondos Unidos de Puerto
Rico
Universidad Carlos Albizu
Projecto Enlace del Caño Martin
Peña
AbbVie
Sanofi
Best Option
Wovenware
Cesmi
Yale University
Insignia Senior Living (Elderly
Home)
PR Chapter Entrepreneurs
Organization (EO)
Ciencias PR (Groups PR
Scientists)
Foundation for Puerto Rico
Cooperativa de Seguros
Multiples
GFR Media
Asociacion de Ejecutivos de
Cooperativas (Groups PR
Coops)
Dotdot
Lines of Communication: Media Contacts
GFR Media
Diálogo
Periódico La Cordillera (Cidra)
Primerahora.com
El Vocero
El Oriental (Humacao) y El Regional
El Nuevo Periódico de Caguas
Periódico Visión
Periódico Todo Carollina
Periódico El Sol
PeriódicoPresencia (Carolina)
Periódico La Perla (Ponce)
Periódico La Esquina
Periódico El Todo Bayamón
Periódico El Expresso (Manatí)
Sistema TV
Telemundo
Telemundo
WIPR
Notiuno
Wapa TV
Online Campaign Resource Site
Online Campaign Resource Site
Working with a trusted local
partner advances the effort’s
capacity to quickly identify
needs, tailor to the local
context and establish a
network to distribute
materials for greater spread.
1
Having a team of experts
“offsite” to support the local
team in addressing the needs
identified, providing high
quality content, formatting
content in accordance with
local capacity to distribute
and coordinating with
National support entities was
paramount.
2
Vertical and horizontal
communication and
coordination are of utmost
importance and need to be
strengthened.
3
Key Lessons Learned
Thanks!
PMB 140
1357 Ashford Avenue
San Juan, PR 00907
(787) 993-1508 (t)
Email: [email protected]
Web: www.impactivo.com
https://www.facebook.com/Impactivo/
Impactivo Contact Information:
What is Impactivo?Impactivo is a social impact consulting firm that works with leaders to make health and wellbeing accessible to communities.