public affairs midterm

MAKING THE BAY STATE BLUE AGAIN

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MAKING

THE BAY

STATE

BLUE

AGAIN

Progressive Democrats Campaign Staff

“Boots on the ground” Online fundraising

committee Potential Donors Sen. Scott Brown

campaign The candidate

Increase online fundraising

Organize grassroots hierarchy

Convert supporters into volunteers

Persuade infrequent voters

Women ✓

Progressives ✓

Liberal-leaning, middle class

families ✓

Minorities ✓

Issue-based voters

✓

18-30 year oldsWestern MA residentsFiscal Conservatives (but) Social LiberalsInfrequent votersUNDECIDED VOTERS

Enough town hall meetings, transition to larger venues

Increase media exposure (Print editorials, radio spots) by 50% by the DNC

Gain endorsements from non-partisan organizations

Learn from Martha Coakley’s mistakes

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