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1 Chapter 2 PUBLIC ADMINISTRATION, THE INTERPRETIVE TURN, AND STORYTELLING R. A. W. Rhodes Contact address Professor of Government Department of Politics and International Relations University of Southampton Murray Building Highfield Campus Southampton SO17 1BJ UK Email: [email protected] Chapter for: Andrew Massey (Ed.) A Research Agenda for Public Administration. Chelmsford: Edward Elgar Publishing.

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Page 1: PUBLIC ADMINISTRATION, THE INTERPRETIVE TURN, AND … · why people come to believe what they do. People understand their experiences using theories they have inherited. This social

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Chapter 2

PUBLIC ADMINISTRATION, THE

INTERPRETIVE TURN, AND

STORYTELLING

R. A. W. Rhodes

Contact address

Professor of Government

Department of Politics and International Relations

University of Southampton

Murray Building

Highfield Campus

Southampton

SO17 1BJ

UK

Email: [email protected]

Chapter for: Andrew Massey (Ed.) A Research Agenda for Public Administration.

Chelmsford: Edward Elgar Publishing.

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Prelims

Abstract

This chapter considers the interpretive turn in British public administration. It provides

a brief introduction to both interpretive theory and ethnographic methods. It illustrates the

approach by summarising some of the (few) cases of the approach ‘in action’. It identifies the

advantages of the approach. It discusses applications of the interpretive approach in public

administration. It concludes that combining an interpretive approach with ethnographic

methods (plural) is both edifying and relevant.

Keywords

Public administration, Naturalism, Interpretation, Ethnography, Relevance, Storytelling

Biography

Rod Rhodes is Professor of Government (Research) at the University of

Southampton (UK); Visiting Professor, Utrecht School of Governance, University of Utrecht,

The Netherlands; and Adjunct Professor, Centre for Governance and Public Policy, Griffith

University, Queensland, Australia. He is the author or editor of 42 books including, most

recently Networks, Governance and the Differentiated Polity. Selected Essays. Volume I.

(Oxford University Press, 2017), Interpretive Political Science. Selected Essays. Volume II

(Oxford University Press, 2017), and the Routledge Handbook of Interpretive Political

Science (with Mark Bevir, Routledge 2015). He is a Fellow of the Academy of the Social

Sciences in Australia, and a Fellow of the Academy of Social Sciences (UK). In 2015, the

ECPR awarded him their biennial Lifetime Achievement Award for his ‘outstanding

contribution to all areas of political science, and the exceptional impact of his work’.

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Introduction

Public administration is a conservative discipline addicted to providing applied

knowledge. 1 Even so, it has its moments; its sporadic outburst of critical engagement with the

rest of the social sciences. This chapter considers one of those sporadic outbursts – the

interpretive turn. 2 It provides a brief introduction to both interpretive theory and ethnographic

methods. It illustrates the approach by summarising some of the (few) cases of the approach

‘in action’. It identifies the advantages of the approach. It discusses its relevance to public

administration; the ways and means of applying the approach. It concludes that combining an

interpretive approach with ethnographic methods (plural) is both edifying and relevant.

The interpretive turn 3

Naturalism refers to the idea that ‘The human sciences should strive to develop

predictive and causal explanations akin to those found in the natural sciences’ (Bevir and

Kedar 2008: 503). Known variously as positivism, behaviouralism and modernist-empiricism

in the social sciences, it holds two central beliefs:

First, a conviction that all ‘knowledge’ … is capable of being expressed in

terms which refer in an immediate way to some reality, or aspects of reality that can be

apprehended through the senses. Second, a faith that the methods and logical form of

science as epitomized in classical physics can be applied to the study of social

phenomena (Giddens 1993: 136).

Anti-naturalism, on the other hand, argues that human life differs from the rest of

nature because ‘human action … is meaningful and historically contingent’. The task of the

human sciences is an interpretive one in search of meaning. Moreover, the epistemology of

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the social sciences assumes the knower and the known are independent. The humanities

consider the two inseparable, interacting and influencing one another, leading to a ‘fusion of

horizons’; to shared interpretations (Lincoln and Guba 1985, 28, 36-8 and Table 1.1). 4

An interpretive approach in public administration shifts analysis away from

institutions, functions and roles to the actions and practices of webs of actors. To understand

actions and practices, we need to grasp the relevant meanings; the beliefs and preferences of

the people involved. In other words,

We need to go beyond the bounds of a science based on verification to

one which would study the inter-subjective and common meanings embedded

in social reality … this science would be hermeneutical in the sense that … its

most primitive data would be a reading of meanings (Taylor 1971: 45).

An interpretive approach seeks to understand the webs of significance that people spin

for themselves. It focuses on the social construction of a practice through the ability of

individuals to create, and act on, meanings. Individuals are situated in webs of beliefs handed

down as traditions and these beliefs and associated practices are changed by the dilemmas

people confront. The aim is to provide ‘thick description’ or narratives in which the

researcher writes his or her interpretation of the subject’s interpretation of what the subject is

up to (adapted from Geertz 1993: 9). To understand an institution and its processes, we must

understand the beliefs and practices of its members and the traditions that inform those

beliefs and practices. So, the tasks are to unpack the disparate and contingent beliefs and

practices of individuals through which they construct their world; and to identify the

recurrent patterns of actions and related beliefs. The resulting narrative provides an account

of complex specificity in context. It is not just a chronological story. Rather, narrative refers

to the form of explanation that disentangles beliefs and actions to explain human life.

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Narratives are the form theories take in the human sciences, and they explain actions by

reference to the beliefs and desires of actors. People act for reasons, conscious and

unconscious.

Human action is also historically contingent. It is:

Characterized by ineluctable contingencies, temporal fluidity and

contextual specificity. Hence we cannot explain social phenomena adequately

if we fail fully to take into account both their inherent flux and their concrete

links to specific contexts (Bevir and Kedar 2008: 506).

The notion of tradition is central to understanding the context of action. It explains

why people come to believe what they do. People understand their experiences using

theories they have inherited. This social heritage is the necessary background to the beliefs

people adopt and the actions they perform. Tradition is a starting point, not a destination.

Traditions do not determine the beliefs that people go on to adopt or the actions they go on

to perform. It is our ability for agency that makes tradition a more satisfactory concept than

rival terms such as structure, paradigm, and episteme. These latter ideas suggest the

presence of a social force that determines or limits the beliefs and actions of individuals.

Tradition, in contrast, suggests that a social heritage comes to individuals who, through

their agency, can adjust and transform this heritage even as they pass it on to others.

Individuals use local reasoning consciously and subconsciously to reflect on and modify

their contingent heritage; they are situated agents (Bevir and Rhodes 2006: 4-5 and 7-9).

An interpretive approach represents a shift of topos from institution to individual beliefs

and practices and the traditions in which they are located.

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Bevir and Rhodes (2003, 2006 and 2010) are among the leading exponents of this

interpretive approach in Britain and regularly use examples drawn from public administration.

Their approach is summarised in Table 2.1.

INSERT TABLE 2.1 ABOUT HERE

Table 2.1. The interpretive approach: concepts

Concept Definition

To

decentre

To decentre is to unpack practices as the contingent beliefs and actions of

individuals, challenging the idea that inexorable or impersonal forces drive

politics.

Narratives

Narratives are a form of explanation that works by relating actions to

individual beliefs and desires that produce them. This allows us to capture

how events happened in the past or are happening today.

Situated

agency

Individuals are situated in wider webs of beliefs (traditions), which largely

shape their beliefs. Yet they keep a capacity for agency in that they respond

to traditions, beliefs and dilemmas in novel ways.

Beliefs Beliefs are the basic unit of analysis, in that they are the interpretations of

individuals of their world and their surroundings.

Traditions

Traditions are ‘webs of belief’, and form the background of ideas in which

agents find themselves. Agents will adopt beliefs from traditions as a starting

point, but may amend them.

Dilemmas

A dilemma is an idea that stands in contradiction to other beliefs, posing a

problem. Dilemmas are resolved by accommodating the new belief in the

present web of beliefs or replacing old beliefs with new beliefs.

Practices

A set of actions that often exhibits a stable pattern across time. Practices are

the ways in which beliefs and traditions manifest themselves in everyday

life.

Source: Bevir and Rhodes 2003; Geddes and Rhodes 2018: 95.

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Methods

An interpretive approach is said to be limited to textual readings and small-scale

observations, excluding survey research and quantitative studies. However, a concern to offer

interpretations of interpretations does not necessarily favour particular methods. On the

contrary, proponents of an interpretive approach might construct their interpretations using

data generated by various techniques. They can draw on participant observation, interviews,

questionnaires, mass surveys, statistical analysis, and formal models as well as reading

memoirs, newspapers, and official and unofficial documents. The philosophical analysis

underpinning an interpretive approach does not prescribe a particular methodological toolkit

for producing data. Instead, it prescribes a particular way of treating data of any type.

Proponents of an interpretive approach argue that political scientists should treat data in ways

consistent with the task of interpreting interpretations. They should treat data as evidence of

the meanings or beliefs embedded in actions. Political scientists should not try to bypass

meanings or beliefs by reducing them to principles of rationality, fixed norms, or social

categories.

The interpretive view of how we should treat data does, of course, have some

implications for methods of data collection. It leads, in particular, to greater emphasis on

qualitative methods than is usual in public administration. We become:

The interpretive bricloeur [producing] a bricolage; that is a pieced together set

of representations that are fitted to the specifics of a complex situation (Denzin and

Lincoln 2011: 4).

The first point to note is that there is little or no ethnographic fieldwork in public

administration. Kapiszewski et al. (2015: 234) concluded that ‘political science has yet to

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embrace ethnography and participant observation wholeheartedly’ and their comment applies

equally to public administration. Second, any account of fieldwork starts with the puzzle of

what do ethnographers do? For Hammersley and Atkinson (2007: 2), ‘ethnography does not

have a standard, well-defined meaning’. Nonetheless, some words and phrases recur. The

ethnographer studies people’s everyday lives. Such fieldwork is unstructured. The aim is to

recover the meaning of their actions by deep immersion. For Wood (2006: 123), it is

‘research based on personal interaction with research subjects in their own setting’, not in the

laboratory, the library or one’s office. It is ‘deep hanging out’ or intensive immersion in the

everyday lives of other people in their local environment normally for a year or more. So,

fieldwork provides detailed studies of social and political dramas. As Burawoy (1998: 5)

suggests, it ‘extracts the general from the unique, to move from the "micro" to the "macro"’.

As the label suggests, ‘being there’ means that the researcher both observes and

participates in everyday life. He or she needs to get to know the people being studied. You do

not have to be friends. You do need to be accepted; to fit in. Commonly observations are

recorded in a fieldwork notebook. Involvement can vary from being a bystander with little

rapport, through a balance between ‘insider’ and ‘outsider;’ roles, to full involvement and the

risk of ‘going native (see DeWalt et al. 1998).

For some ethnographers, there is a clash between ‘deep hanging out’ and ‘hit-and-run’

ethnography (Geertz 2001: 110 and 141). It is a misleading dichotomy. Ethnographers have

long practiced ‘partial immersion’ (Delamont 2004: 206). I find ‘hit-and-run’ ethnography a

useful phase to capture short repeat visits to multiple locations. Of course, there is the

question with hit-and-run ethnography of how short can a fieldwork trip be and still count as

ethnography (Hammersley 2006; Marcus 2007b)? However, elite ethnography is difficult and

poses many challenges. We attempt to enter a closed and secretive world, a hidden world,

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occupied by people who are more powerful than the researcher. Observing governing elites at

work is the preferred research method but I know from bitter experience that requests for

such access can be denied. We have to find other ways of ‘being there’. Any period of

observation, however short, should be grasped. The choice between deep hanging out’ and

‘hit-and-run’ ethnography is a matter of practicality; of going where you are led and taking

what you can get. The bricoleur can employ many tools – see Table 2.2 – but must recognise

that the several ways of ‘being there’ are not stand-alone methods. Ideally, we would

supplement each method with shadowing. Most important, the data generated by focus

groups and other methods require an ‘ethnographic sensibility’ for interpreting the

conversations. The various ethnographic methods suggested in Table 2.2 are still about

recovering meaning and locating that meaning in its broader context. So, focus groups are an

ethnographic method because ethnography is now a diverse set of practices linked not by a

shared method - participant observation - but by a shared focus on the recovery of meaning –

the ethnographic sensibility.

INSERT FIGURE 2.2 ABOUT HERE

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Table 2.2: Bricolage

Ethnographic

methods

Definition Potential data

sources

Model

Hit-and-run

fieldwork

Repeated, short

bursts of intensive

observation as

researchers move in-

and-out of the field

Legislatures,

constituency offices,

campaign events,

government

departments

Rhodes’s (2011a)

Everyday Life in

British Government;

Ethnographic

interviewing

Repeated, semi-

structured and

unstructured

interviews with the

same participant

Recently retired

politicians and

public officials

Corbett’s (2015) Being

Political

Memoirs First-person

reflections on

governing

Autobiographies and

authorized

biographies; radio

and television

interviews

Rhodes (2017b)

Interpretive Political

Science

Elite focus

groups

Group reflections

that encourage elites

to flesh out and

challenge each

other’s claims

Recently retired

politicians and

public officials

Rhodes and Tiernan’s

(2014) Lessons of

Governing

Para-

ethnography

An ethnographic

interview focused

around explaining a

particular document

or artefact (see

Holmes and Markus

2005)

Focused on

particular legislative

documents,

departmental files

Novel in public

administration

Visual

ethnography

Using video

recordings as a form

of remote

observation (see

Pink 2013)

Parliamentlive.tv,

press conferences,

speeches

Novel in public

administration

Source: Boswell, Rhodes et al. 2018; Rhodes 2014.

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This interpretive philosophical argument encompasses the methods of the social

sciences as well as those of the humanities. All kinds of methods are valuable ways of

gathering and analysing data. But, when scholars seek to explain the data and patterns in it,

they should allow for the intentionality of human action. The intentionality of human action

implies there is no ‘method’ for reaching a correct explanation. Rather, public administration

is a craft – the craft of recovering meaning by telling plausible tales about data and patterns

within it.

Cases

The following, inevitably brief, summaries have two objectives. First, I illustrate the

interpretive approach in action by describing the methods employed and summarising key

findings. Second, I answer the question, ‘so what?’ What do we learn from this fieldwork that

we do not learn from other methods. In a word, the answer is ‘surprises’.

Case 1: US federal bureau chiefs

In his analysis of central bureaux chiefs, Kaufman (1981) studied six US federal

agencies for fourteen months, including thirty-one full days when he observed the bureaux

chiefs sitting in their offices and at meetings. The conventional wisdom is that these officials

have much power and independence. Kaufman (1981: chapter 3) highlights the ‘confines of

leadership’. He compares it to ‘stepping into a large fast-flowing river’ and contending with

‘an array of forces not of his own making that carried him and his organisation along –

sometimes at an unwanted rate and in an unwanted direction’(Kaufman 1981: 134). So, ‘they

make their marks in inches, not miles’. He suggests that, ‘for all the power and influence

attributed to their office and for all their striving, [bureau chiefs] could not make a big

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difference in what their organisations did during the period in which they served’ (Kaufman

1981: 174 and 139, emphasis added). Getting up close and personal changes the angle of

vision and leads, as Kaufman freely admits, to surprises, especially about the confines of

administrative leadership (see also Kaufman 2006 [1960]).

Case 2: British government departments

Rhodes (2011) observed the office of two British ministers and three permanent

secretaries for two days each, totalling some 120 hours. He also shadowed two ministers and

three permanent secretaries for five working days each, totalling some 300 hours. He

conducted lengthy repeat interviews with: ten permanent, five secretaries of state and three

ministers; and 20 other officials, totalling some 67 hours of interviews. He also had copies of

speeches and public lectures; committee and other papers relevant to the meetings observed;

newspaper reports; and published memoirs and diaries. He provides a ‘thick description’ of

life at the top of British government departments, which gets beneath the surface of official

accounts and lets interviewees explain the meaning of their actions, providing an authenticity

that can only come from the main characters involved in the story.

Shadowing ministers and top civil servants produced several surprises; for example,

Rhodes (2011: 130-31, and 288-90) found that a key task of civil servants and ministers was

to steer other actors using storytelling. Most accepted that the art of storytelling was an

integral part of their work. Such phrases as ‘are we telling a consistent story?’ and ‘what is

our story?’ abound. They do not necessarily use the term ‘storytelling’. They talk of ‘getting

the story straight’; ‘getting it together’, ‘we’ve got the story’, ‘when you explain it, then you

have the narrative’; and ‘we have reached agreement on some of the main storylines’. They

use stories not only to gain and pass on information and to inspire involvement but also as the

repository of the organization’s institutional memory. Storytelling organises dialogues, foster

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meanings, beliefs, and identities among the relevant actor. It seeks to influence what actors

think and do, and foster shared narratives of continuity and change. It is about ‘willed

ordinariness’ or continuities. It is about preserving the departmental philosophy and its

everyday (or folk) theories. It is about shared languages that enable a retelling of yesterday to

make sense of today. Rhodes paints a portrait of a storytelling political-administrative elite,

with beliefs and practices rooted in the nineteenth century Westminster constitution. This

elite uses protocols and rituals to domesticate rude surprises and recurrent dilemmas,

overturns the conventional portrait.

Case 3: Chiefs of Staff (CoS) to Australian Prime Ministers (PM)

The CoS to Australian PMs have long been recognised as key players in the Australian

executive. They are appointed by the prime minister because they are known to be loyal and

committed. They have a broad remit, but there is no job description. They support both the

person who is prime minister and the position that they hold. They run the Prime Minister’s

Office (PMO) of over 50 staff. It operates twenty-four hours a day every day of the year.

In late 2009, Rhodes and Tiernan (2014a) brought together eleven former PMs’ CoS

spanning governments from 1975 to 2013. They took came together to take part in two

closed, round-table focus group discussions (Morgan 1997). Each session aimed to elicit

participants’ views on such topics as how different individuals approached the task of

working with the Prime Minister, the key duties and responsibilities that they performed, and

the challenges confronting the CoS. The participants agreed that we could record, transcribe

and quote from proceedings. The two focus groups yielded some nine hours of qualitative

data; 230 pages of transcripts in total. In addition, we conducted three off-the-record

interviews with serving CoS.

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There were surprises big and little. We knew the CoS looked after the person as well

as the position of the PM. We did not realise the extent of their caring role. It covered the

PM’s family, not just him or her, and not just accommodation and travel but also everyone’s

health. The doctor to the Australian PM was ‘Dr Killer’, no joke intended. He accompanied

the PM on overseas trips. One CoS reported:

He hasn’t lost a prime minister yet [laughs]. Anyway, Dr Killer went to

inspect the kitchen before the state dinner… He came back ashen-faced and said

‘There’s a toilet in the middle of the kitchen. My advice is don’t eat anything’. So

[the PM] spent the night with the menu in front of him and basically dodging,

because he had a view that you could pick up hepatitis or something. That would

be the end of your career.

It’s still the standard advice of Graham Killer now: anything that might have

been near water, lettuce or anything, don’t eat it. Brush your teeth out of bottled

water or whiskey. So, he’s still giving the same advice and he’s still keeping PMs

alive (Rhodes and Tiernan 2014a: 128).

The PM’s heath is important but so is the institutional memory of his or her

department. The PMO is a partisan department, staffed by political appointees mainly. It

lacks ‘storage locations’ for institutional memory (Pollitt 2009: 202-03). At the change of

government, each new PMO starts afresh. There is no existing staff with experience and

knowledge in their heads. The various kinds of paper records are shredded. Electronic files

and databases are wiped. The newcomers cannot rely on organisational routines and standard

operating procedures developed and refined through experience. ‘Institutional amnesia’ is

built into the design. The heart of Australian government has no memory (Rhodes and

Tiernan 2014b: 31-35; 176-86; and 216-6)!

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There were several advantages to using focus groups. First, group discussion provided

more illuminating insights because participants opened more topics than would have occurred

in an individual interview. Second, the interaction between people clarified the meaning of

practices. Third, the focus groups made tacit knowledge explicit. Fourth, the focus groups

produced ‘relevant’ knowledge. Our work was seen as relevant by the CoS and we wrote a

guide to being a CoS based on the lessons the CoS identified (Rhodes and Tiernan 2014b).

So, focus groups were a useful tool for recovering the beliefs and practices of governing

elites but, second, they were not a stand-alone tool. They must be seen as part of a larger

toolkit that encompasses in-depth interviewing, official documents, biographies, memoirs and

diaries, informal conversations, as well as that gold standard of ethnographic methods,

participant observation. Finally, the analysis must be located and interpreted in a broader

framework, in our case the Australian Westminster tradition about executive government

(and for further discussion of this method, see: Agar and MacDonald 1995; Rhodes and

Tiernan 2015).

Case 4: Forest rangers as street level bureacrats

Kaufman’s The Forest Ranger (1960) pioneered the topic of street level bureaucrats

almost a decade before the phrase was coined by Lipsky (1969; see also Lipsky 1980). He

studied forest rangers and their supervisors in five districts. He visited the first district for

seven weeks and the other districts for one week each. There were also social visits to their

families in the evening. He calls the rangers ‘switchboards’, adapting general directives to

specific conditions and areas. It is a pivotal position. Anyone who tries ‘to direct activities on

a Ranger district without going through the Ranger can be sure of swift and vehement

objection by the field officer’ (Kaufman 1960: 210). For this reader, the surprise did not lie in

the discretion of the forest rangers. It did not lie either in the, at the time, unfashionable

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assertion that implementation matters. Nor did it lie in the analysis of managing unity when

people are in remote places. In 1960, all three topics were original but they are commonplace

today. Rather, my surprise lay in the sheer longevity of this ground level, bottom-up study of

the shadow land of public administration. It was and remains a classic example of the street-

level bureaucrat, only they patrol trails not streets. It is a good example of ‘how small facts

speak to large issues’ (Geertz (1993) [1973]: 23).

Case 5: Cops, teachers and counsellors

In a more recent example of street-level bureaucrats in action, Maynard-Moody and

Musheno (2003: chapter 3 and 167-77) spent six to ten months in five research sites

interviewing and observing cops, teachers and vocational counsellors. 5 They collected 157

everyday work stories from 48 street-level workers. Their narrative analysis showed that

street-level bureaucrats ‘make policy choices rather than simply implement the decisions of

elected officials’. Their beliefs about clients fixed the clients’ identities, often stereotyping

them; for example as trouble makers or personality disorder. These beliefs, in turn, fixed the

beliefs of street-level bureaucrats about their occupational identity as, for example, bleeding

heart or hard-nosed. Maynard-Moody and Musheno describe the practices of street-level

bureaucrats in managing the irreconcilable dilemmas posed by the needs and potential of

clients, and the demands of the state.

My surprise with this study lies in the diversity of beliefs and practices among the

street-level bureaucrats. As social scientists, we look for patterns. We set out to describe the

mess that is social life and reduce it to order. But what if social life is a mess? If so, by

simplifying we risk distortion. We make a mess of the mess. Maynard-Moody and Musheno

are good social scientists. They describe complex specificity in context. They find patterns

using the notions of, for example, stereotyping and dilemmas. Then, there are the stories.

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They preserve the mess in all its glory. I came away from the book marvelling at the

robustness of the stories in evoking the everyday mess that is the lived experience of the

street-level bureaucrats.

I am convinced that ethnography reaches the parts that other methods do not reach

because it is in the field talking to the people who decide on and deliver public services. To

drive this point home, for each case, I have provided an example of a surprise, big and little,

unearthed by the fieldwork. Now, in Table 2.3, I summarise formally the specific gains.

INSERT TABLE 2.3 ABOUT HERE

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Table 2.3 Advantages of an ethnographic approach

1. It provides data not available elsewhere.

2. It identifies key individuals and core processes.

3. It identifies ‘voices’ all too often ignored.

4. By disaggregating organisations, it opens ‘the black box’ of internal

processes.

5. It recovers the beliefs and practices of actors.

6. It gets behind the surface of official accounts by providing texture, depth,

and nuance, so our stories have richness as well as context.

7. It lets interviewees explain the meaning of their actions, providing an

authenticity that can only come from the main characters involved in the

story.

8. It allows us to frame (and reframe, and reframe) questions in a way that

recognises that our understandings about how things work around here

evolves during the fieldwork.

9. It admits of surprises - of moments of epiphany, serendipity and

happenstance - that can open new research agendas.

10. It helps us to see and analyse the symbolic, performative aspects of political

action.

Source: Modified from Rhodes 2017: 209

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Relevance

As Geertz (1983: 21) points out, ‘there has been an enormous amount of genre mixing

in intellectual life’. Instead of searching for laws and causal models, we look to the

humanities and treat social life as analogous to a game, a drama, or a text. This shift poses a

problem for public administration. As we shift from laws to analogies, ‘the social

technologist notion’ of a social scientist is ‘brought into question’ (Geertz 1983: 35). So, can

we apply the insights of an interpretive approach? How can it be relevant? The answer lies in

applied ethnography and storytelling.

For Van Willigen (2002) applied anthropology is about providing information for

decision makers so they can make rational decisions. Or, more formally, applied

anthropology is a ‘complex of related, research-based, instrumental methods which produce

change or stability in specific cultural systems through the provision of data, initiation of

direct action, and/or the formulation of policy’ (Van Willigen 2002: 150 and chapter 10). Not

everyone would agree that the task is to help decision makers. For Agar (1996: 27),

‘ethnography is populist to the core’ and the task is to give a voice to the silent and be

‘sceptical of the distant institutions that control local people’s lives’.

Managers are scarcely sympathetic to such aims. They see anthropologists as ‘coming

forward with awkward observations’ and ‘as wishing to preserve “traditional” ways’ (Sillitoe

2006: 10). Managers criticise anthropologists because their findings ‘often failed to conform

to expectations held by employers about the causes of problems and their solutions’. They

were dismissed as ‘irrelevant or disruptive’ (Sillitoe 2006: 14). As Kedia and Van Willigen

(2005: 16-20) observe, applied anthropology confronts an acute and recurring moral dilemma

‘since the practitioner must negotiate an intricate balance between the interests of the clients

who commission the work, and those of the community being studied’. Inevitably, there are

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issues about whose aims are served by the research, who owns the research results, and

individual privacy. Given that observational fieldwork is about decentring an established

organisation to identify its several voices, its contending beliefs and practices, and its

traditions and stories (Bevir and Rhodes 2006; 2017b: chapter 2), then the research is never

about privileging any one voice. From the viewpoint of the managers, therefore, there is

always the potential for disruption and irrelevance.

The question remains, how do we collect and use such qualitative data? In a phrase,

the answer is ‘policy narratives’. So, storytelling is an addition to the modernist social science

toolbox. 6 There are at least four approaches to collecting stories to provide advice to

policymakers: observation, questionnaires, focus groups, and Most Significant Change

(MSC).

Observational fieldwork is the best way of collecting stories but involves deep

hanging out. The problem is that such fieldwork is time consuming. So, ‘deep hanging out’ is

supplemented with ‘hit-and-run ethnography’ – short repeat visits. In every organisation there

are some excellent places for hanging out – the watercooler, the coffee machine, and the

canteen. In my government departments, the microwave in the office kitchen was a great

place because people from across the department hung out for coffee or lunch. There are

many ways of ‘being there’.

An alternative way of collecting stories is to use a questionnaire (and for more

suggested questions, see: Gabriel 2000: chapter 6). In the space available, I can give only a

few examples of useful questions for finding out how things work around here. They are

reassuringly obvious; for example: ‘if a new member of staff asks you “how do things work

around here”, what do you tell them?’ On occasions, I have asked interviewees to write-up

their story. I then ask questions based on that story to add more detail, more colour, more

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analysis and I rewrite after discussing their answers. We stop going back and forth when the

interviewee is too bored to continue revising or we agree about what happened. I can then ask

other people whether this version is what happened.

My favoured strategy for collecting stories is the focus group, sometimes referred to

as a storytelling circle (Snowden 2000a; and 2000b). They involve getting a group of people

together to discuss their beliefs and practices. The groups are interactive and group members

are encouraged by a facilitator to talk to one another. It is important that the focus group

should be coherent, comprised of people from the same organisation and with shared

experiences in that organisation. There has to be a shared history from which they can draw

stories. The focus group is shaking the bag of organisational stories to identify its dramas.

MSC or Most significant Change collects stories of significant change ‘from those

most directly involved, such as beneficiaries, clients and field staff’. Unapologetically, it is a

management tool (the following is paraphrased from Dart and Davies 2003: 138-9). As

before, the question is simple: for example, ‘During the last month, in your opinion, what was

the most significant change that took place in the program’. The respondents decide not only

what is significant, but also why it is significant. The stories are analysed and filtered as they

moved through the hierarchy: ‘Each level in the hierarchy … reviews a series of stories sent

to them by the level below and selects the single most significant account of change within

each of the domains’. In effect, they select a ‘winning story’, which is used by programme

funders in deciding which programme they wish to fund.

Such applied ethnography is now the stuff of management consultants, even

specialised government units. The explicit aim may not be to collect stories, although they

do, but it is always to provide advice for policymakers.

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Conclusion

Interpretive theory urges the analysis of meaning through a focus on situated agents. It

provides our interpretation of other people’s interpretations of what they think they are doing.

These thick descriptions are social dramas characterised by complex specificity in context.

Ethnographic fieldwork uses participant observation (and various other methods) to recover

and recount the stories of situated agents. Such narrative analysis gives voice to the silent but

it can also produce relevant evidence for decision makers. An interpretive approach is not just

descriptive and it can provide relevant evidence through applied ethnography and

storytelling.

Every theory and every method has its advantages and its limitations. Interpretive

theory and ethnographic fieldwork are no exception. These problems are not insurmountable

and are discussed in detail in Rhodes (2015 and 2017b). I see my main task here as

persuading the reader that interpretive theory, allied with ethnography, brings something new

to the study of public administration. So, in closing, I refer the reader to Table 2.3, which

makes it clear that ethnography enables us to see beyond institutions and functions by

opening the daily life of government. These dramas and stories are worth telling because they

are replete with meaning.

I have discussed whether the interpretive approach is relevant because public

administration is an applied discipline. But relevance is not the heart of the case for the

approach. I do not want to end with a clarion call for relevance. Interpretive theory is also its

own good because it challenges the naturalist mainstream by introducing new genres of

thought and presentation to public administration. Specifically, it encourages:

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Empathy – as a participant observer in other people’s lives, we stand in

their shoes and gain a greater understanding of not only what it is like to be them

but also of ourselves.

Enabling conversations – in fieldwork interviews and conversations we

encounter people who differ in age, class, occupation, gender, political beliefs,

power, and so on, yet we find ways to talk with them. We create an intelligible

discourse with the other.

Edification - interpretive theory provides a different vocabulary and

toolkit that unearth new and more interesting ways of talking about politics and

government.

Empathy, enabling conversations and edification are worthy goals in any walk of life.

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Notes

1 This chapter draws on previously published work. See: Bevir and Rhodes 2003 and 2015;

Boswell et al. 2018; Geddes and Rhodes 2018; Rhodes 2007, 2012, 2014, 2015, 2017a and

2017b. I would like to thank Jenny Fleming, … for their help and comments on the first draft.

2 Rhodes (2011b) argues that the interpretive turn is largely a European phenomenon but as

always with such sweeping generalisations there are exceptions. On postmodernism in

American public administration see: Farmer 1995; Fox and Miller 1995; and Miller 2002. On

interpretive policy studies see: Stone 2002; and Yanow 1999. On interpretive theory and

narratives see: Jun 2006; and Ospina and Dodge 2005. The Public Administration Theory

Network (PAT-Net) and its journal, Administrative Theory and Praxis; are a home for all

these approaches. See http://www.patheory.org (last accessed 5 February 2018). For the most

part, American work in this idiom attracts only cult attention.

3 I have space for only a brief summary. For a more detailed account of our interpretive

approach see Bevir and Rhodes 2003, 2006 and 2010.

4 For thorough-going philosophical critiques of naturalism see: MacIntyre 1983 and 2007;

Rorty 1980 and 1981; Taylor 1985; Winch 2002; Wittgenstein (2009) [1953].

5 There are many fieldwork studies of street level bureaucrats. See for example: Durose 2009;

Hupe, Hill and Buffat 2016; and Vinzant and Crothers 1998. There is also a long history of

such studies of policing, see for example: Manning 1977; Manning and Van Maanen 1978;

and Turner and Rowe 2017.

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6 Storytelling, or narratives, as a tool of management is an established part of the business

toolkit and there is a burgeoning literature. See, for example: Gabriel 2000; and Denning

2005. There is even a Dummies book (Dietz and Silverman 2014).