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Managing Google+…One Year Later

Monica WrightCommunity Editor

Search Engine Land & Marketing Land

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July 1, 2011

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Nov. 7, 2011

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February 21, 2012

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One Year Later

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One Year Later

Big ole empty space for what exactly?

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Top 5 Referral Site Since January 2012

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3rd party app managementAnalytics

Successful tracking across platforms

Vanity URLsUser tagging (from a brand page)

Hash tagsProlific commentating,

“not-as-micro” blogging

Features (This is not about benefits)

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Verify Your Brand Source: Greg Finn, Marketing Land

http://selnd.com/wQKDI8

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• Link back and forth between your site and G+ profile

• Use the Google+ badge or snippet of code

• “Must already have a meaningful number of followers.”

• Fill out a request form for Google: http://selnd.com/xE5sAb

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Managing On Site

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Posting Links

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Bolded Text

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Multiple Links

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Video

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Tagging

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Monitor your brand and see what’s trending

See what’s trending

Explore

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Monitor your brand and see what’s trending

See what’s trending

Find interesting circles to follow

Saved searches to monitor brand

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Check Notifications

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@monicawright | @sengineland | @marketingland

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Organize your circlesCategorize your audience

• Commenters

• Newbies• Researcher

s• Loyalists

• Competitors

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Events

See and schedule events

See invites and respond

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Events

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If You Say Yes, Events Appear In Gmail & Calendar

Google Calendar

Gmail

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Hangouts On Air

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• Verify YouTube account. This enables unlimited-length video uploads.

• Check equipment (mic and camera matter). Participants should wear headphones.

• Choose a topic, avoid “hangout fatigue.”• Integrate with Events. Select Advanced options -> Make

This Event On Air.• You can invite the "Public” to view a Hangout on Air, but

only 10 people can participate at any time.• Create an intro screen graphic beforehand that

introduces the Hangout.• Start early to work out kinks.• Stick to a schedule.

Getting Started with HOA

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• Join from two devices (if you want screenshots.)• Cross promote the Hangout on Twitter, Facebook.

Encourage participants to share the link as well.• Watch Google+ and YouTube for comments.• Use Hangout Comment Tracker Extension.• Create the next Event ASAP, so you can follow up.

• Awesome HOA Guides by Fraser Cain: Getting Started: http://selnd.com/UMJ6lNAdvanced: http://selnd.com/UMLSYp

Advanced HOA

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Ripples

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See Ripples For Any Page!Bookmarklet by A.J. Kohn:

http://www.blindfiveyearold.com/ripples-bookmarklet

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Ripples

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• Use photos & video (Add a shortened link in the caption)

• Monitor with Notifications • People like to talk, easy

engagement• Tag people & other brands• Use hashtags• Experiment with Events &

Hangouts• Track & Measure

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Thanks!

Monica Wright(Google+ id# 108584546441745128640)

@ monicawright