pub catchment report - ng16 5hf · star pubs & bars ei group independent free *other small...
TRANSCRIPT
Number of Pubs
Catchment Adults 18+
Catchment Adults 18+ Per Pub
Populaton Projection 2018 to 2028 (% change)
RankTarget
Customers
% of
PopulationRank
Target
Customers
% of
PopulationRank
Target
Customers
% of
Population
1 210 100.0 193 1 1,368 70.6 136 1 282,124 83.9 162
2 171 81.4 175 2 1,169 60.3 129 2 241,104 71.7 154
3 91 43.3 69 3 885 45.7 72 3 134,531 40.0 63
4 91 43.3 335 4 798 41.2 318 4 81,782 24.3 188
5 38 18.1 45 5 290 15.0 37 5 59,483 17.7 44
6 38 18.1 67 6 198 10.2 38 6 35,337 10.5 39
7 38 18.1 176 7 198 10.2 99 7 21,417 6.4 62
323
3.67%
10 Minute Walktime
Type Index
Premium Local
Community Pub
Craft Led
High Street Pub
Circuit Bar
Great Pub Great Food
Bit of Style
210
70
6.13%
1,938 336,326
1,068
5.65%
Pub Catchment Report - NG16 5HF
20 Minute WT Catchment
6
Per Pub Analysis 10 Minute WT Catchment
3
20 Minute DT Catchment
315
Circuit Bar
Craft Led
20 Minute Drivetime
Community Pub
Type Index
High Street Pub
20 Minute Walktime
Type Index
High Street Pub
Premium Local
Great Pub Great Food
Great Pub Great Food
Community Pub
Premium Local
Bit of StyleBit of Style
Circuit Bar
Craft Led
Experian Copyright 2019 1
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
AB 26 12.4 140 153 7.9 89 18,707 5.6 63
C1 16 7.6 62 181 9.3 76 36,952 11.0 90
C2 19 9.0 110 183 9.4 114 34,174 10.2 123
DE 13 6.2 60 164 8.5 82 47,339 14.1 137
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Low (0-6) 34 16.2 49 560 28.9 87 183,213 54.5 164
Medium (7-13) 70 33.3 101 822 42.4 128 110,696 32.9 99
High (14-19) 92 43.8 154 397 20.5 72 30,482 9.1 32
10 Minute WT Catchment 20 Minute WT Catchment 20 Minute DT Catchment
Affluence (Bands) Index Index Index
Pub Catchment Report - NG16 5HF
10 Minute WT Catchment 20 Minute WT Catchment 20 Minute DT Catchment
Social Grade Index Index Index
Experian Copyright 2019 2
Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017 Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017
Catchment Mosaic Groups
Mosaic Groups in 10 and 20 Minute WT Catchment Areas Mosaic Groups in 10 and 20 Minute DT Catchment Area
A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security
F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters
K Municipal Tenants L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs
Site 10 Minute Catchment 20 Minute Catchment
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10 Minute
WT
20 Minute
WT
10 Minute
DT
20 Minute
DT
10 Minute
WT
20 Minute
WT
10 Minute
DT
20 Minute
DT
Mosaic Type ProfileCatchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+Mosaic Type Profile
Catchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+
Catchment
Adults 18+
A01 World-Class Wealth 0 0 0 0 I36 Solid Economy 0 0 51 655
A02 Uptown Elite 0 0 0 3 I37 Budget Generations 0 0 267 6,705
A03 Penthouse Chic 0 0 0 0 I38 Economical Families 0 0 224 14,533
A04 Metro High-Flyers 0 0 0 0 I39 Families on a Budget 0 0 480 26,405
B05 Premium Fortunes 0 0 4 245 J40 Value Rentals 0 0 1,177 14,850
B06 Diamond Days 0 0 17 858 J41 Youthful Endeavours 0 0 0 3,092
B07 Alpha Families 37 57 97 1,190 J42 Midlife Renters 0 0 284 6,642
B08 Bank of Mum and Dad 0 0 102 1,546 J43 Renting Rooms 0 0 0 16,294
B09 Empty-Nest Adventure 34 127 370 6,889 K44 Inner City Stalwarts 0 0 0 0
C10 Wealthy Landowners 0 0 36 1,329 K45 City Diversity 0 0 0 0
C11 Rural Vogue 0 0 21 253 K46 High Rise Residents 0 0 0 0
C12 Scattered Homesteads 0 0 14 113 K47 Single Essentials 0 0 0 3,285
C13 Village Retirement 41 63 155 1,557 K48 Mature Workers 0 0 713 12,322
D14 Satellite Settlers 7 29 97 3,257 L49 Flatlet Seniors 0 0 79 4,477
D15 Local Focus 0 17 34 1,363 L50 Pocket Pensions 0 43 218 7,792
D16 Outlying Seniors 0 147 289 1,939 L51 Retirement Communities 0 0 0 294
D17 Far-Flung Outposts 0 0 0 0 L52 Estate Veterans 0 0 136 5,473
E18 Legacy Elders 0 0 0 804 L53 Seasoned Survivors 0 0 201 9,981
E19 Bungalow Heaven 0 276 2,970 18,188 M54 Down-to-Earth Owners 0 0 1,444 14,719
E20 Classic Grandparents 0 0 177 6,490 M55 Back with the Folks 0 0 497 8,209
E21 Solo Retirees 0 0 397 5,349 M56 Self Supporters 0 285 2,535 21,559
F22 Boomerang Boarders 0 34 398 7,085 N57 Community Elders 0 0 0 1,041
F23 Family Ties 0 0 186 1,992 N58 Culture & Comfort 0 0 0 134
F24 Fledgling Free 0 460 3,670 21,306 N59 Large Family Living 0 0 0 1,176
F25 Dependable Me 0 86 1,138 10,108 N60 Ageing Access 0 0 0 31
G26 Cafés and Catchments 0 0 0 18 O61 Career Builders 0 0 0 62
G27 Thriving Independence 0 0 0 899 O62 Central Pulse 0 0 0 0
G28 Modern Parents 0 0 244 6,698 O63 Flexible Workforce 0 0 0 61
G29 Mid-Career Convention 53 92 677 6,308 O64 Bus-Route Renters 0 0 26 1,805
H30 Primary Ambitions 0 0 53 3,488 O65 Learners & Earners 0 0 0 129
H31 Affordable Fringe 0 22 2,178 17,873 O66 Student Scene 0 0 0 271
H32 First-Rung Futures 38 198 1,574 16,657 U99 Unclassified 0 0 0 485
H33 Contemporary Starts 0 0 551 7,836 Total 210 1,936 23,838 336,324
H34 New Foundations 0 0 23 1,250
H35 Flying Solo 0 0 34 951
Adults 18+ by Mosaic Type in Each Catchment
Experian Copyright 2019 4
● Older married couples
● Children have left home
● Respectable incomes
● Own suburban 3 bed semis
● One partner often not working full-time
● Average time at address 18 years
● Cohabiting couples & singles with kids
● Areas with high unemployment
● Small socially rented terraces and semis
● Moves tend to be within local community
● Low household income
● May research online
● Own 2 or 3 bedroom small homes
● Still working
● Pre-pay mobiles, low spend
● One partner often not working full-time
Peace-seeking seniors appreciating the calm of bungalow estates designed for the older owners
● Elderly couples and singles
● Own their bungalow outright
● Neighbourhoods of elderly people
Pre-retirement couples enjoying greater space and reduced commitments since their children left home
● Older married couples
● Children have left home
● Respectable incomes
● Own suburban 3 bed semis
● Like buying in store
Top 3 Mosaic Types in a 20 Minute Drivetime
1. I39 Families on a Budget
● Often terraces ● Often terraces
● Shop for computer games online
● Aged 46-65
● Singles living alone
Pre-retirement couples enjoying greater space and reduced commitments since their children left home
Hard-working mature singles who own their budget houses and earn modest wages
Full visualisation of all types and groups are available in Segmentation Portal: www.segmentationportal.com. If you do not have log in details for Segmentation Portal then please contact the Experian Helpdesk:
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● Average time at address 18 years
● Income typically £20-25k
Hard-working mature singles who own their budget houses and earn modest wages
● Aged 46-65
● Singles living alone
● Income typically £20-25k
● Own 2 or 3 bedroom small homes
● Still working
2. M56 Self Supporters
20 Minute Walktime and Drivetime Mosaic Type Visualisation
3. E19 Bungalow Haven
2. M56 Self Supporters
1. F24 Fledgling FreeFamilies with children in low value social houses making limited resources go a long way
Top 3 Mosaic Types in a 20 Minute Walktime
3. F24 Fledgling Free
Experian Copyright 2019 5
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Female: Alone, Pair or Group 34 1.8 6 125 6.4 39 1,778 91.7 176
Male: Alone 332 17.1 58 92 4.7 30 1,514 78.1 147
Male: Group 185 9.5 42 734 37.9 145 1,019 52.6 106
Male: Pair 99 5.1 20 570 29.4 193 1,269 65.5 114
Mixed Sex: Group 22 1.1 5 659 34.0 106 1,257 64.9 148
Mixed Sex: Pair 178 9.2 39 699 36.1 111 1,061 54.7 128
With Children 220 11.4 39 394 20.3 121 1,323 68.3 129
Unknown 160 8.3 25 0 0.0 0 1,778 91.7 191
Upmarket 148 7.6 25 57 2.9 14 1,732 89.4 189
Midmarket 34 1.8 5 0 0.0 0 1,903 98.2 177
Downmarket 603 31.1 140 945 48.8 140 390 20.1 48
Nothing 220 11.4 38 910 47.0 199 808 41.7 93
Low (less than £10) 338 17.4 58 1,016 52.4 223 584 30.1 66
Medium (Between £10 and £40) 275 14.2 46 580 29.9 168 1,082 55.8 111
High (Greater than £40) 161 8.3 32 574 29.6 144 1,202 62.0 119
For Drinking (monthly spend):
For Eating:
Pubs & Leisure: Attitudinal Profiles
High Medium Low
Activity Group Structure Index Index Index
20 Minute Walktime
Experian Copyright 2019 6
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Female: Alone, Pair or Group 79,715 23.7 78 47,400 14.1 86 208,726 62.1 119
Male: Alone 107,331 31.9 107 58,783 17.5 112 169,727 50.5 95
Male: Group 76,855 22.9 100 104,446 31.1 119 154,540 45.9 93
Male: Pair 66,328 19.7 76 96,772 28.8 189 172,741 51.4 90
Mixed Sex: Group 76,549 22.8 100 86,869 25.8 81 172,423 51.3 117
Mixed Sex: Pair 75,011 22.3 95 125,853 37.4 115 134,977 40.1 94
With Children 125,449 37.3 129 79,895 23.8 141 130,497 38.8 73
Unknown 101,425 30.2 92 31,221 9.3 52 203,195 60.4 126
Upmarket 65,682 19.5 64 70,433 20.9 101 199,726 59.4 126
Midmarket 89,358 26.6 77 31,106 9.2 103 215,376 64.0 116
Downmarket 127,035 37.8 170 143,737 42.7 123 65,068 19.3 47
Nothing 103,391 30.7 102 106,156 31.6 134 126,295 37.6 84
Low (less than £10) 76,905 22.9 77 94,896 28.2 120 164,039 48.8 108
Medium (Between £10 and £40) 75,609 22.5 73 56,673 16.9 94 203,558 60.5 120
High (Greater than £40) 42,917 12.8 49 93,236 27.7 135 199,687 59.4 114
For Drinking (monthly spend):
For Eating:
Pubs & Leisure: Attitudinal Profiles
20 Minute Drivetime
High Medium Low
Activity Group Structure Index Index Index
Experian Copyright 2019 7
Source: CGA 2018
Competitor Map Top 20 Nearest Competitors
Order Outlet Name Operator
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Copyright Experian Ltd, HERE 2017. Ordnance Survey © Crown copyright 2017 19
20
Punch Pub Company
Greene King
Admiral Taverns Ltd
Independent Free
Unknown
Admiral Taverns Ltd
New River Retail
Independent Free
Forest Tavern, NG17 9JD
Moulders Arms, DE55 4BX
Seven Stars Inn, DE55 4BX
Countryman Inn, NG17 9LE
Railway Inn, NG16 6FH
Dog & Doublet, DE55 4NY
Three Horse Shoes, NG16
6HN
Trust Inns
Star Pubs & Bars
Ei Group
Independent Free
*Other Small Retail Groups
Star Pubs & Bars
Independent Free
Mitchells & Butlers
Admiral Taverns Ltd
Marston's
Independent Free
Independent Free
Horse & Jockey, NG16 6FB
White Lion Inn, NG16 5AH
Brinsley Lodge, NG16 5AE
Sandhills Tavern, NG16 5FF
Royal Oak, NG16 5HY
Hole In The Wall, NG16 5GQ
Durham Ox, NG16 5BN
Bull & Butcher, NG16 6DJ
Dixies Arms, NG16 5HF
Shepherds Rest, NG16 5HF
Red Lion, NG16 5HD
Ginger Giraffe, NG16 5GB
White Lion, NG16 6AD
22.0
22.9
Walktime From
Site (Minutes)
1.2
1.2
7.2
17.2
9.4
Drivetime from
Site (Minutes)
112.5
46.5
52.5
52.8
55.8
65.5
36.5
43.8
44.7
65.5
72.2
17.5
20.2
22.0
8.7
7.2
9.0
8.6
8.6
Competitor Map and Report
12.0
0.5
0.5
1.9
3.3
3.1
3.9
3.4
3.4
3.5
4.7
6.8
7.5
7.7
Experian Copyright 2019 8