ptm 2011 online media kit

The Leading Voice for theGroup Travel Industry

The Leading Voice for theGroup Travel Industry

Premier Tourism Marketing’s acclaimed industry resources provide outstanding coverage of thedestinations, events and people shaping the group travel industry.Our sites use the power and freedom of the internet, along with traditional journalistic values, to let experienced reporters create a richmultimedia experience that readers find fascinating and informative.

Freedom of Choice - Our Advertising ProgramsWe are the leader in online advertising for the group marketplace with innovative ways to give your brand exposure to and interaction with our growing audience. With fifteen different platforms (websites, directories, e-newsletters) we are all about choice.

OPTIONS INCLUDE:

■ Banners: If brand identity is your key objective, strategically placed banner ads get your message in front of hard-to-findbuyers, either in our e-newsletters, on our websites or both. An ideal wayto launch a new product or enhance your brand identity!

■ Micro-sites and Content Features: Looking to go beyond traditionalbanner advertising? Our Featured Articles and Showcase Web Pages help build a persistent, search engine friendly web presence that will pull in and generate a regular flow of group leads.

■ Rich Media Content: Engage your clients with an interactive multimedia experience including streaming video, podcasts and customlead generation forms.

■ Cross Platform Campaigns: We have spent over a decade building an ever expanding list of online properties that provide our sponsors withthe ability to reach out to targeted niche markets. Get better results foryour marketing dollar by customizing your advertising to multiple groupmarket segments. (See list of properties at the right.)

■ Online Storefront: Do you have a Publication, How-to Guide, Presentation or similar item you’d like to sell? We may be able to post it on our acclaimed GroupUniversity.com site.

Choose Your MarketsLeisure Groups:

• GroupTravelDirectory.com

• InSite on Leisure Group Travel E-newsletter

• LeisureGroupTravel.com

Student Groups:

• StudentTravelDirectory.com

• InSite on Student Travel E-newsletter

Religious Groups:

• ReligiousTravelDirectory.com

• InSite on Religious Travel E-newsletter

Reunion Groups:

• ReunionTravelDirectory.com

• InSite on Reunion Travel E-newsletter

Sports Events:

• SportsDirectory.org

• InSite on Sports Events E-newsletter

Cruise Groups:

• GroupCruiseDirectory.com

Ski Groups:

• SkiGroupTrips.com

2011 Online Media Kit, Copyright Premier Tourism Marketing©

ABOUT PREMIER TOURISM MARKETING

on Leisure Group Travel

TravelDirectory.comStudentStudent

on Student Travel

TravelDirectory.comReligiousReligious

on Religious Travel

TravelDirectory.comReunionReunion

on Sports Events

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WEBSITE BANNER PACKAGES:

HEADER BANNERS 468x60px


BUILD BRAND AWARENESS OF YOUR PRODUCT ON THE INDUSTRY’S LEADING WEB SITES.

SIDEBAR BANNERS 300x250px

Maximum 2 in RotationRate:LeisureGroupTravel.comand GroupTravelDirectory.com (shown here):

Annually = $5,095.00Niche InSite and Niche Directories:(Students, Sports, Reunions, Religious, Ski)

Annually = $4,590.00

Maximum 2 in RotationRate:LeisureGroupTravel.com and GroupTravelDirectory.com (shown here):

Annually = $3,075.00Niche InSite and Niche Directory:(Students, Sports, Reunions, Religious, Ski)


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HOSTED CONTENT PACKAGES:

COMBINE HOME-PAGE AWARENESS WITH RICH CONTENTAND E-MAIL MARKETING FOR UNBEATABLE RESULTS!

SITE INSPECTION FEATURED ARTICLES


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• Article featured on homepage for 30 days.

• Links to full article, contains 1500 words

of text, photos and video (client provided).

• Featured as Site InSpection article in 1 e-newsletter (see next page).

Sample: http://leisuregrouptravel.com/?p=22327Maximum 5 in Rotation.Rate:

One Time Fee = $995.00

INSITE E-NEWSLETTER FEATURES & BANNERS:

Size: 468X60pxMaximum 4 Static, Non-rotating.Header Banner Price:

InSite on LeisureGroupTravel (shown here): Quarterly = $3,590.00

Semi-Annually = $6,590.00 Annually = $11,590.00

Niche InSite and Niche Directory:Quarterly = $1,795.00

Semi-Annually = $3,295.00 Annually = $5,795.00

Between Article Banner Price:InSite on LeisureGroupTravel (shown here):

Quarterly = $1,990.00Semi-Annually = $3,590.00

Annually = $6,390.00Niche InSite (student, religious, sports)Monthly e-newsletter

Quarterly = $995.00Semi-Annually = $1,795.00


INSITE E-NEWSLETTER BANNERS

FOUR UNIQUE NEWSLETTERS COVERING THE GROUP TOUR & TRAVEL, STUDENT, RELIGIOUS AND SPORTS MARKETS.

SITE INSPECTION FEATURE ARTICLES


• Site InSpection “leads off” each e-newsletter, ensuring prominent exposure.

• Links to full article (1500 words of text, photos and links).

• Article appears on Homepage of corresponding websites for 30 Days (see previous page).

Sample: http://leisuregrouptravel.com/?p=22327Rate:

One Time Fee = $995.00

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DIRECTORY WEB PAGES & LISTINGS


CHOOSE YOUR MARKET AND DOMINATE SEARCH RESULTS IN YOUR CATEGORY / DESTINATION WITH A CUSTOMIZED WEB PAGE OR DIRECTORY LISTING DESIGNED SPECIFICALLY FOR YOUR BUSINESS.

PREMIER PLUS DIRECTORY LISTINGS

• Obtain valuable online presence with links to your website/email.

• Complete contact information includes a 25-word description, ratings & reviews, plus trackable links to your website & email.

Price:Annual Fee = $195.00

DIRECTORY SHOWCASE WEB PAGE

• Found at the top of search results for the chosen category/destination.

• Full Web Page contains text, images, video (client supplied), links and contact info, as well as a Google Map identifying your location.

Rate:Annual Fee = $895.00

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DIRECTORY PACKAGE

Multiple Directory Site exposure for one low annual rate

Online directories are a great way to drive targetedtraffic and improve your own search (SEO) results.Receive a listing OR web page on four top-rankedonline search directories (12-months) with a bonusprint listing in each annual print guide.

Total reach: 95,000 group travel buyers.

PACKAGE INCLUDES:

■ Choice of four top directory sites: Group Travel Directory, Reunion Travel Directory, Religious Travel Directory, Student Travel Directory,Sports Directory and Group Cruise Directory.

■ Listings include company name, address, phone,email, web link (great for SEO), plus a 25-word description.

■ Showcase web pages include a dedicated, search-able (web page found in Google and Bing), with 400words of descriptive text, photo gallery, video, socialnetworking links and advanced mapping technology.

ANNUAL RATES:

Print and Online Directory

Listings (4 sites)..........................................$395.00

Showcase Web Page and

Print Directory Listings (4 sites) ............$895.00

ONLINE MARKETING COMBO Combine the best of email marketing and home page website exposure with an annual directory showcase web page.

Reach the email inbox of top group planners, and be featured on the home page of your chosen websitefor 30 days, with Google search engine optimization.Once completed, your article draws qualified trafficthat lasts forever in our Featured Articles archives.

PACKAGE INCLUDES:

■ Home Page Feature Article: 1,500 word articlewith text, images, video and links for 30 days on thehome page of the website of your choice. After 30days your feature will be moved to our Archives whereit will continue to generate traffic and leads forever.

■ E-newsletter: Inclusion of your Featured Article inthe e-newsletter sent to the corresponding market towhich your article is posted.

■ Directory Showcase Web Page: includes cus-tomized, enhanced web page in the correspondingdirectory which is automatically displayed at the topof search results for your category/destination.

■ Banner Ad: 468x60 banner to run in the InSite e-newsletter for the duration of your campaign (one banner per month).

PACKAGES:3-month = $1,925.00 ($2,385.00 value)6-month = $2,475.00 ($3,185.00 value)12-month = $3,325.00 ($4,485.00 value)

PICK 4 PRICING & ONLINE PACKAGES


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PICK 4 PRICING & ONLINE PACKAGES

THE KITCHEN SINK Maximum annual online exposure for maximum online traction

Receive year-round coverage in multiple group markets with site inspection feature articles on yourcompany/destination, directory showcase web pagesand annual banner advertising.

PACKAGE INCLUDES:

■ Home Page Feature Article: 1,500 word site inspection article with text, images, video and links for30-days on the home page of the website of yourchoice. After 30-days your feature will be moved to ourOnline Archives where it will continue to generate traf-fic and leads forever.

■ E-newsletter: Inclusion of your Featured Article inthe e-newsletter sent to the corresponding market towhich your article is posted, and one additional nichemarket.

■ Directory Showcase Web Page on Four Sites includes customized, enhanced feature listing in fouronline directories which is automatically displayed atthe top of search results for your category/destination.

■ Banner Advertising: Website Banner: 300x250 banner on the website of your choice (12 months).

Directory Banners: 300x250 banner on the home page and your category page of the directory website of your choice (12 months).

E-newsletter Banner: 468x60 banner in the monthly e-newsletter (12 months)

PACKAGE:12-Month = $8,575.00 ($11,450.00 value)

CORPORATE TAKEOVER Dominate the group market 30 days at a time

Do you have an imminent event or promotion you need to get the word out about, fast? We can provideyou with the Ultimate level of immediate exposurewith a Corporate Website Takeover Package.

PACKAGE INCLUDES:

■ Site Inspection Featured Article: 1,500 word article with text, images, video and links for 30-dayson the home page of the website of your choice. After 30 days your feature will be moved to our Online Archives where it will continue to generate traffic and leads forever.

■ Inclusion of your Site Inspection feature in the e-newsletter sent to the corresponding market towhich your article is posted, and one additional nichemarket.

■ Directory Showcase Web Page includes cus-tomized, enhanced feature listing in the correspon-ding directory which is automatically displayed at thetop of search results for your category/destination.

■ Branding With Banners: Website Banner: 468x60 banner in the header of the site of your choice

Directory Banner: 468x60 banner in the header of the directory of your choice

E-newsletter Header Banner: 468x60 banner in the e-newsletter sent to two markets of your choice

Article Banner: 468x60 at the end of EVERY ARTICLE on our site

■ Website Background Skinning:Customized background image that adds a 150 pixel wide column to each side of our site for whatever static content you wish, giving you unavoidable exposure on EVERY page of the website.

PACKAGE:One Month = $6,995.00 (Value $8,883.00)


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EASTERN MIDWESTIN, MI, OH, PA/NEW ENGLANDCANADAAmy JanssensPhone: 630.294.0318 Fax: 847.566.3229Email: [email protected]

SOUTH-SOUTHWESTAR, MO, LA, MS, OK, TX, NM Dolores Ridout Phone: 281.762.9546Email: [email protected]

NORTHEASTDE,MD,NJ,NYC,NY,WV, VA Ellen Klesta Phone: 630.794.0696Fax: 630.794.0652Email: [email protected]

WESTERN MIDWEST,FRONTIER WEST Theresa O’RourkePhone: 630.794.0696 Fax: 630.794.0652Email: [email protected]

FLORIDAProf Inc. Evelyn Stetler Phone: 321-235-6002Email: [email protected]

ILLINOIS + NATIONAL SPORTS MANAGER Jim McCurdy Phone: 630.794.0696 Fax: 630.794.0652Email: [email protected]

SOUTHEAST + WEST COAST Cheryl Rash Phone: 563.613.3068 Email: [email protected]

WHO’S MY SALES REP

2011 Online Media Kit, Copyright Premier Tourism Marketing© 9

OUR EXPERIENCED AND KNOWLEDGEABLE MARKETING SPECIALISTS WILL BE HAPPY TO TALK WITH YOU ABOUT YOUR ONLINE PROMOTIONAL STRATEGY AND ANSWER ANY QUESTIONS YOU MAY HAVE REGARDING OUR PRODUCTS OR SERVICES.

The Leading Voice for the Group Travel Industry

GENERAL

• All materials are due 7 days prior to initiation of campaign.

• Only use images to which you hold the copyright.

• Only use text content that you have created.

BANNERS

• Minimum resolution of 72 pixels per inch

• Maximum file size of 50kb

• Non-transparent background

• If animated, max loop time of 8 seconds with 2 second pause between loops.

• Acceptable formats: GIF, JPEG, FLASH (Flash files must have link built into file)

• Destination URL required: aka website address.

• Header banners: 468x60 pixels

• Side banners: 300x250 pixels

SITE INSPECTION ARTICLES

• Maximum of 1500 words – please include a title.

• Maximum of 7 images

• Logo if desired.

• Maximum file size of 1MB each.

• Minimum dimensions of 600x400 pixels.

• Captions and Credits for photos if needed.

• Embed code or link to video – if applicable.

• Desired contact information

DIRECTORY SHOWCASE WEB PAGE

• Maximum of 200 words

• Maximum of 2 images.

• Maximum file size of 1MB each.

• Minimum dimensions of 400x300 pixels.

• Embed code or link to video – if applicable.

• Desired contact information

SEND MATERIALS TO:[email protected]

630.794.0696

ADVERTISING SPECIFICATIONSAND REQUIREMENTS:

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ptm 2011 online media kit

Documents

niche insite

online advertising

comski groups

comstudent groups

marketsleisure groups

group marketplace

online storefront

list of online properties